May 20, 2013 – A new book by spa industry veteran Shelley Lotz, Green Spas And Salons: How To Make Your Business Truly Sustainable, helps owners and managers develop smart, sustainable practices for long-term business success. This unique guidebook summarizes business practices, sustainability principles, and green building all in one. The book sifts through the “green hype” to focus on best practices.

Planning guides with personalized action plans, how-to steps, and worksheets are included. Tools are given for evaluating services, products, supplies, operations, and building elements. Ideas for staff engagement, client needs, and marketing are incorporated, along with the science and the economics of sustainability. Guidelines for purchasing, water and energy conservation, waste reduction, and indoor environmental quality are all covered.

The book is described by Mary Bemis (Founder of Insider’s Guide to Spas, and Founding Editor of Organic Spa Magazine) as “an invaluable resource for spa and salon owners.” Kristi Konieczny, Founder of The Spa Buzz, says “The most powerful and practical resource for sustainability of spa and salon operations I have ever seen.” Inspiring spa case studies and real world examples include:

  • Agave Spa
  • Aji Spa and Salon
  • Atlanta School of Massage
  • Be Cherished Salon and Day Spa
  • Complexions Spa
  • Crystal Spa
  • Elaia Spa
  • Glen Ivy Hot Springs
  • Natural Body Spa and Shop
  • Naturopathica
  • Osmosis Day Spa Sanctuary
  • Spa Anjali
  • Spa at Club Northwest
  • Spa Moana
  • Sundara Inn and Spa
  • The New Well
  • Vdara Spa and Salon
  • Waterstone Spa

Shelley Lotz has over 25 years of experience in the spa/wellness/beauty industry as an esthetician, educator, and business owner. She is a major contributing author of Milady’s Standard Esthetics Fundamentals, a textbook for esthetician students. She started an institute of aesthetics and is a Certified Sustainable Building Advisor. Contact her at

Visit to order and for more information.

 Beautiful color interior: List Price: $34.95, ISBN 978-0-9884733-2-4,

8×10 paperback, 274 pages.