Phoenix, AZ (August 25, 2011) – The Professional Beauty Association (PBA) released this week results of its 2010 Distributor Benchmarking Survey, indicating that despite a continuing sluggish economy, beauty product distributors are experiencing strong median growth of 10 percent, with more than a third (36 percent) reporting sales growth of an impressive 20 percent and higher.
Other findings in the study indicate:
- Commission is still the main compensation for salespeople
- No responding distributors pay sales professionals by salary only
- 88 percent of distributors believe business will continue to improve in 2011, while only 4 percent expect a decrease
The PBA 2010 Distributor Benchmarking Survey allows distributors – one of the fastest growing sections of the association’s membership (+20 percent in 2010) – to accurately assess the business landscape to help them make informed decisions regarding hiring, compensation, product trends, and more.
“PBA continues to expand its research, education, networking opportunities, and membership services for this vital portion of the beauty industry. Not only does PBA provide opportunities to connect with other distributors and distributor sales consultants [DSCs] in the industry, it actively encourages and provides the platform for many small- to medium-sized distributors to band together and become a stronger, more unified entity,” said Steven Neumaier, a member of the Professional Beauty Association’s Distributor Leadership Council and key leader for the 2010 Distributor Benchmarking Survey project. Mr. Neumaier is also president and co-founder of Goldwell of New York, a large and highly successful beauty product distributorship.
This valuable benchmarking tool is just one of many benefits offered by PBA to help its distributor members grow and achieve continued success. As part of PBA’s expanded online and on-demand educational offerings through its BeautyU education web-portal, the association has re-launched its online DSC Training program. This exclusive training program educates DSCs on everything from understanding basic hair-color theory to using industry-specific selling strategies to maximize success in the salon/spa industry. For more information and to register for online education through BeautyU, visit probeauty.org/education.
Information on how to get a copy of the 2010 Distributor Benchmarking Survey is available at www.probeauty.org/research or by calling 800.468.2274.