2:00pm – 5:30pm – Breakout Tracks
- Business of Beauty – The Client Experience, featuring Ann Mincey
Join industry legend Ann Mincey to learn how to help guide your clients through the sea of product choices and ensure the positive salon experience continues between appointments. Ann will teach from PBA’s landmark retail study Business of Beauty: Maximize Your Profitability to help you understand how to use the report’s 8 Steps to Retail Success to create the ultimate client experience.
- A 360° View of Your Changing Guests – Bye-Bye Boomers, Hello Gen Y, featuring Bart Foreman, Group 3 Marketing
By 2011, the Millennials age group (16-30 years old) will outnumber the Baby Boomers, making them the tomorrow’s economic drivers for the first time in the last three recessions. Based on a comprehensive ground-breaking research project conducted by Group 3 Marketing, Bart will share insights on how this will affect how salons and professional brands do business and help you chart the right course to grow your business in the 2010 decade.
- Zone Coaching: Are you in the zone?, featuring Lisa Louison, INYU Training
Explore the framework for getting in the right mental space for coaching your own behaviors, as well as individual team members. You will learn the art of asking powerful questions to open up possibilities and apply the 4-step zone coaching model to turn them into action.
2:00pm – 5:30pm – Exclusive BPC Breakout Tracks
- 4MAT 4Leadership™, featuring Jeanine O’Neil Blackwell, INYU Training (2-3 pm)
Explore your strengths in four critical leadership competencies – people, process, performance and innovation – and identify the minimum, or “threshold”, skill you must develop in your weak areas to maximize your impact as a leader. Use the action guide you will receive to help take the big ideas back to your team and implement them right away.
- Using Social Media to Grow Your Business, featuring Kathleen Turpel (3:30-4:30 pm)
Be inspired to join the social media revolution and how to use today’s consumer-driven culture to maximize and grow your business. This presentation will focus on Facebook, including how to advertise, customize your page and turn fans into customers; using Twitter to grow business; blogs; attracting traffic to your website with YouTube and Flickr; and the next big thing in social media.
- Best Practice Club Round Table, featuring Jeanine O’Neill Blackwell, INYU Training (4:30-5:30)
Join in for a dynamic sharing session focused on the topics of “Building Your Leadership Bench” and “Social Media Marketing”. Be prepared to share what you are doing that is working well. Plan to leave with tactical ideas to implement immediately.