BSG’s Support Expected to Substantially Increase Attendance and Exhibitor Participation

Phoenix, AZ (November 15, 2011) – The Professional Beauty Association (PBA) has announced that Beauty Systems Group (BSG), which has been a long-time supporter of PBA and the International Salon and Spa Expo Long Beach (ISSE Long Beach), will also be supporting the International Salon and Spa Expo Midwest (ISSE Midwest), PBA’s newest beauty event.  BSG has signed an agreement with PBA to support the next four ISSE-branded events, both Long Beach and Midwest, in 2012 and 2013.

ISSE Long Beach 2012 will be held January 28-30, 2012, and ISSE Midwest 2012 (in the Chicagoland area) will be held November 4-5, 2012. ISSE Long Beach 2013 will be held January 26-28, 2013, and ISSE Midwest 2013 will be held November 3-4, 2013.

ISSE Midwest is meeting the needs of PBA members and all industry professionals for a fall / holiday beauty event in this region, enabling both attendees and exhibitors to capitalize on holiday shopping trends. This event is the only major fall / holiday beauty event in the Midwest and across the industry as a whole.

BSG, the largest full-service beauty supplier in the world, has a network of stores and professional sales consultants that sell exclusive professional salon brands to licensed beauty professionals.  BSG will be proactively promoting and selling attendee tickets to ISSE Midwest, as they do for ISSE Long Beach, through its large network of professional sales consultants and point-of-sale channels – CosmoProf and Armstrong McCall.

This added industry support is expected to substantially increase attendance and exhibitors for ISSE Midwest 2012 and 2013.  In addition, BSG and the brands it represents will have a strong presence on the ISSE Midwest show floor, occupying 8,000 square feet of exhibit space.

“We are excited that BSG is expanding its support for PBA and our ISSE family of events,” said Steve Sleeper, PBA’s Executive Director.  “We have had a long-standing relationship with BSG and we look forward to their support for many years to come.”

As the industry’s leading non-profit membership organization, all revenues generated from PBA events are reinvested back into the industry in the form of education, research, networking forums, government affairs and more. For more information about ISSE Midwest (November 4 – 5, 2012) and ISSE Long Beach (January 28 – 30, 2012), visit www.probeauty.org/isse.