Lear How to Manage Feedback in the Social Media Landscape

Las Vegas, NV (April 26, 2012) – Popular social media outlets such as Facebook, Twitter and Pinterest are changing the way consumers interact with brands on a daily basis. This instant, digital platform has paved the way to encourage consumers to engage and provide feedback within the online community. Although this idea might present opportunistic discussion, what happens when this open channel of communication results in less than positive feedback from the public – how should a brand respond?

Join Cosmoprof North America (CPNA) and four social media savvy influentials as they shed some light on how to handle the communication process between brands and the public, whether it is positive or negative feedback. Moderated by Brad Masterson, Vice President of Y Public Relations, the “Join the Social Media Democracy” session will be held at Cosmoprof North America on Tuesday, July 24, 2012 from 10:00 a.m. to 11:00 a.m.

Patrick McIvor | Matrix Professional Haircare & Color | Color Director – Named the Best Hair Colorist by Allure Magazine, this tireless trendspotter is involved in social media, educational, technical and philanthropic initiatives for Matrix, which has gained more than 300,000 online followers. In addition, he is one of the hairstylist pioneers in the social media community. McIvor began sharing with fellow professionals via Facebook, Twitter and YouTube early on, and today his online connection strategies serve as the success model for both salons and individual stylists.

Megan Segura | DailyMakeover.com | Associate Editor – Segura is responsible for reporting on the latest beauty and hair trends, as well as managing the social media channels like Facebook and Twitter for Daily Makeover, which receives more than three million readers a month. When she isn’t covering market events, Segura helps extend Daily Makeover’s reach by working with outside beauty bloggers. From basic makeup to luxurious skin treatments, she shares her love for all with beauty junkies and product fanatics, otherwise known as the Daily Makeover community.

Jeremy Thompson | LVCVA / R&R Partners | Corporate Director, Media & Digital Activation – Thompson leads the social media team at the advertising and PR agency, R&R Partners, where they develop various campaigns for the Las Vegas Convention and Visitors Authority. Through their various social media platforms, the LVCVA has over one million followers worldwide. With their successful campaigns such as, “What Happens Here, Stays Here,” Thompson strategically uses social media outlets to interact with the online community and encourage visitors to come to Las Vegas.

Jaime Richards | BellaSugar.com | Acting Editor – For the past four years, Richards has been writing about all-things beauty for the San Francisco based website, BellaSugar.com. BellaSugar is part of the Sugar Network, which receives an impressive 26 million visitors a month. By engaging and connecting with the ever-changing online community, Richards has experienced first-hand the direct feedback given by the readers of the site. She not only participates in the discussion, but also elicits feedback from her audience in regard to the content she posts daily.

Cosmoprof North America will take place July 22 – 24, 2012 at the Mandalay Bay Convention Center in Las Vegas, NV.  Stay tuned for regular CPNA show updates, and for more information, visit cosmoprofnorthamerica.com and facebook.com/cosmoprofnorthamerica. Cosmoprof North America also hosts PBA Beauty Week, which includes the North American Hairstyling Awards (NAHA), PBA Symposium, the annual City of Hope Spirit of Life Gala, and other networking events. For information visit probeauty.org/beautyweek.