Private Label Magazine Session: It’s All in the Packaging

Las Vegas, NV (May 8, 2012) – As everyone in the beauty business knows, a big part of your brand’s success is based on the branding product formula, but more importantly the packaging. It’s what sells the product and ultimately catches the consumers’ attention at the point of sale. The private label category has grown by leaps and bounds as manufacturers are incorporating innovative packaging solutions to create that sought-after million-dollar sku.

Cosmoprof North America (CPNA) is the platform that connects private label professionals, manufacturers, and design and packaging executives. These industry professionals come together to explore innovative ideas and packaging opportunities as it pertains to finished goods, secondary packaging, and contract/ private label manufacturers. This is the common theme, which Private Label magazine will cover in the It’s All In The Packaging session. This session will give in-depth views on the latest data behind packaging influence, how packaging and retail has changed, in addition to how to make the right choices when creating a new brand or implementing a re-branding strategy.

Join CPNA and three industry leaders as they highlight trends in packaging, new concepts, materials as well as having the right presence. Moderated by Phillip Russo, Publisher of Private Label magazine, the “It’s All In The Packaging” session will be held at Cosmoprof North America on Monday, July 23, 2012 from 1:30 p.m. to 3:00 p.m.

Scott-Vincent Borba | Scott-Vincent Borba Inc. | Founder and Creator – Scott-Vincent Borba has enjoyed career success in both the prestige and mass-market sectors in product development, branding, and marketing for companies such as Hard Candy©, Neutrogena®, P&G®/Wella®/Sebastian®, Shiseido®/Joico® and Murad®, before setting out on his own as the Founder of BORBA® and Co-Founder of e.l.f. (eyes, lips, face) Cosmetics™. More recently, Borba introduced Scott-Vincent Borba Inc. He will highlight on this new brand and the debut with HSN.

Nick Gardner | HCT Group | Executive Vice President – Being a part of a design led manufacturer to the color cosmetics and skincare industries, Nick Gardner understands how important packaging is to a brand. When Gardner first joined HCT Group, the company focused on primary packaging, but has grown to encompass branding, full service color cosmetics offerings, brushes, GWP and any products that are of interest to their customer. Gardner will discuss new packaging concepts and materials from today’s leading companies he works with.

Amy Ziegler | Mintel | Global Personal Care Analyst – Amy Ziegler offers expert in-depth analysis of new products, markets, consumers and trends in the beauty and personal care space. Before joining Mintel, she spent six years with Walgreen Co, where she gained extensive experience and insight into category management, merchandise planning and sales projection, which adds an extra dimension to her analysis of the industry. She will share consumer trends and market data relating to the private label industry.

Cosmoprof North America will take place July 22 – 24, 2012 at the Mandalay Bay Convention Center in Las Vegas, NV.  Stay tuned for regular CPNA show updates, and for more information, visit cosmoprofnorthamerica.com and Facebook.com/cosmoprofnorthamerica.