Professional Beauty Association's News Blog Industry News From PBA Wed, 22 Apr 2015 21:32:29 +0000 en-US hourly 1 Get Your Company in Front of Industry Pros at the Beauty Pitch! Wed, 22 Apr 2015 21:32:29 +0000 beautypitchlogoNew to the Professional Beauty Association’s (PBA) Beauty Week hosted by Cosmoprof North America (CPNA), the Beauty Pitch is the ultimate brand presentation for every beauty entrepreneur.

Highly recognized companies, new up-and-coming brands, and everyone in between are welcomed to participate. The Beauty Pitch, produced by PBA in conjunction with CPNA, is a one-of-kind opportunity to show off your brand style and gain exposure at PBA Beauty Week! Get your company in front of an expert panel of renowned businessmen and entrepreneurs including potential investors.


Sunday, July 12, 2015 at 8am

Mandalay Bay Resort & Casino

Las Vegas, Nevada


To enter your company in the Beauty Pitch, visit complete the enrollment form, upload your video submission and get ready! Companies chosen as Beauty Pitch finalists will present their brand live, in front of an audience at the PBA Business Forum during Beauty Week in Las Vegas, Nevada.

The Beauty Pitch is open to qualified PBA Members, CPNA Exhibitors, and any established companies with at least one original product. For a complete list of rules, guidelines and instructions on how to enter please visit


markCJPCompeting Companies will have their Beauty Pitch evaluated by a panel representing savvy entrepreneurs, industry experts and private investors.

PBA and CPNA are proud to welcome famed billionaire entrepreneur, Mark Cuban, and industry icon, CEO and Co-Founder of John Paul Mitchell Systems, John Paul Dejoria to join the judge’s panel for the first annual Beauty Pitch at PBA Beauty Week 2015. They will be joined by Melissa Goldstein for Martha Stewart Living and Neil Parmar for INC Magazine.

For more information on participating in the Beauty Pitch or how you can attend to watch the event, visit

beautyweek_small_logoPBA Beauty Week is produced by the Professional Beauty Association (PBA) and hosted by Cosmoprof North America. Show Organiser: North American Beauty Events, LLC, a joint venture between the Professional Beauty Association and Bologna Fiere.

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PBA Beauty Week Welcomes Beacon Winners and NAHA Finalists Tue, 14 Apr 2015 20:06:38 +0000 Professionals from across the beauty industry are once again planning their trips to fabulous Las Vegas for the annual PBA Beauty Week/Cosmoprof North America. For many, a very special part of the event experience is the celebration of the nation’s top creative talent and most promising future professionals. The Professional Beauty Association (PBA) joins the beauty world in congratulating this year’s famous North American Hairstyling Awards (NAHA) finalists and winners and honorable mentions of PBA’s elite student Beacon program!

OFFICIALnaha_logo_with_text-300x86NAHA is known far and wide as the beauty industry’s most preeminent photographic hair and makeup competition. This year, fourteen categories and fifteen honorees will be awarded, with the fifteenth award going out to a people’s choice winner. PBA is pleased to introduce a nail category in 2015. Stay tuned for the complete list of finalists to be announced onMay 6, 2015 on PBA’s Facebook page. For tickets to celebrate in Vegas, visit


Finalists’ collections will be posted to the PBA Facebook page on May 11th. Vote online between May 11th and June 30th by ‘liking’ your favorite collection. The top 5 People’s Choice finalists will be announced July 1st on Facebook. The winner of this coveted award will be announced during the live ceremony in Las Vegas on Sunday, July 12th.

beaconlogo_2012_no+tilePBA’s Beacon programs celebrates the best and brightest cosmetology students. Based on a students resume presentation, creative portfolio, and a self-marketing piece, Beacon welcomes only 100 winners and 200 honorable mentions to PBA Beauty Week each year to get an in-depth understanding of the business behind beauty, and fuel their passion for a successful career. Check back for the Beacon winner announcement on May 4, 2015!


About PBA Beauty Week

beautyweek_small_logoPBA Beauty Week is North America’s largest, most inclusive beauty event, offering unlimited networking, education and professional growth opportunities to all sectors of the beauty industry. This week of beauty features the North American Hairstyling Awards (NAHA), Beacon, the City of Hope Spirit of Life® Gala, and new for 2013, the PBA Regional Salon Summit West Coast. PBA Beauty Week is produced by the Professional Beauty Association (PBA) and hosted by Cosmoprof North America. To learn more, visit

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Upcoming PBA Webinars! Mon, 06 Apr 2015 20:03:18 +0000 PBA live webinars cover a wide range of topics relevant to today’s beauty industry professionals. No matter what sector of the beauty industry you’re in, PBA has something to cover all your needs. Over the next two months PBA will host two live webinars- one geared toward distributors and manufacturers, the other geared toward salon/spa professionals. Both webinars will be presented by Jeremy Lagomarsino of Berlin Packaging.


Tighten the Supply Chain with Superior Service: Methods to Reduce Friction and Achieve Higher ROI

Thu, Apr 23, 2015 1:00 PM – 1:40 PM EDT

This webinar will share fundamental ways to improve engagement all along your supply chain, ultimately leading to stronger financial performance.


Topics during this 40 minute event will include:
– Measuring service performance and defining the impact of poor service
– Exploring ways to improve service execution – in baseball, in packaging, in beauty
– Building a business case by linking superior execution with superior financial results
– Actionable tips & an earnest Q & A session


Engage Your Customers with Thrilling Service: Methods to Create True Promoters

Mon, May 4, 2015 12:00 PM – 12:40 PM EDT

This webinar will put you in your customers’ shoes and share innovative ways to build meaningful loyalty and more business.


Topics during this 40 minute event will include:
– Instantly measuring how engaged your customers are today
– How to improve & leverage client engagement
– Exploring new ways to evaluate & improve the customer experience
– Actionable tips & an earnest Q & A session


About PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit for more information.

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Who’s Managing Your Salon’s Online Reputation? Register for Webinar today! Fri, 27 Mar 2015 16:22:46 +0000 Most business owners agonize over their online presence. “How can I rise to the top of a Google search?” “How can I make a great first impression to potential clients?” And, “how can I differentiate my salon or spa from the hundreds of others in my town and online?” Main Street Hub’s Andrew Glass is joining the Professional Beauty Association for a web tutorial designed to answer all these questions and more.

Mon, Apr 6, 2015 9:00 AM – 10:00 AM MST


This 45 minute webinar will address the following reputation management topics:

– How businesses and individuals are discovered (Google search)
– Customer reviews
– Online presence
– Online sharing
– Yelp, Trip Advisor & Google plus
– Empower vs. Ignore
– Find your voice
– Vetting reviews
– Where to ask
– Review volume
– Star rating
– Customer service
– Negative and positive feedback
– What to do and why
– Loyalty
Apply simple solutions and proven strategies to effectively improve your business’s online visibility and reputation.


About PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit for more information.

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ATTEND THE 2015 PBA DISTRIBUTOR EXECUTIVE CONFERENCE IN HAMMOND, LOUISIANA Fri, 20 Mar 2015 17:09:48 +0000 Join fellow distributors from around the country at the Professional Beauty Association’s (PBA) annual Distributor Executive Conference (DEC). The 2015 conference will take place April 8-9, 2015, in Hammond, LA, and will include training, speakers and panel discussions focused on leading trends and topics of interest for today’s beauty distributor. Panelists will range from emerging, to mid-sized and large companies to ensure all perspectives are covered.



PBA Members: $250 for the first attendee and $175 for each additional*
Non Members: $500 for the first attendee and $350 for each additional*
*Additional attendees must be Benefit Recipients under the Business Membership
in order to receive member pricing.

A 25% processing fee will be applied to all DEC cancellations



Train the Trainer for Sales

Commissions and bonuses might get salespeople working harder, but if they don’t have the latest information, tools and training it won’t matter. The key to improving sales is being an effective leader and training employees to excel. Sales teams need a good coach to reach their full potential. They need inspiration and motivation, the best tactics and lots of practice. Sales Coaching for Managers is a “train the trainer” program specifically designed for team leaders who want to take their organization’s performance to the next level.

INNOVATE! How Successful Distributors Lead Change in Disruptive Times

The professional beauty industry has seen many changes over the past several years; consolidation, mergers, emerging companies and a new customer base are causing distributors to rethink the traditional distribution model. Featured speaker for 2015, Dirk Beveridge, will be discussing his new book, Innovate!, and will provide attendees with the will, energy and focus to lead change in today’s disruptive time. The information received will allow DEC attendees to escape the tyranny of the urgent, drive mediocrity of everyday business, change the rules and break free from the status quo.

Panel Discussion: “Taking the Next Step” featuring PBA’s Distributor Experts

When Distributors are anticipating growth, it’s often a daunting task to think about how to manage, fund and organize the pieces that are needed to support that level of growth. PBA’s Expert Panel of Distributors will answer attendees’ questions about the steps and thought processes needed when taking the next step. All DEC panelists grew their businesses from small to medium to large and can help navigate the road ahead.

For pricing, registration, full list of panelists and hotel information, please visit

Participate in PBA’s 2014 Distributor Benchmarking Survey!

By participating in the upcoming 2014 biennial survey, not only will you receive a free copy of the survey results, you will also be entered to win free admission to the 2015 PBA Distributor Executive Conference and a free ticket to the Distributor Forum in Las Vegas, NV, July 2015, at Cosmoprof North America. If you or your company would like to participate in the upcoming 2014 Biennial survey, please contact Elizabeth Fantetti at for more details.

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Awesome Insta Images. Reinvent Your Social Space Webinar Tue, 10 Mar 2015 16:50:13 +0000 Beauty professionals gravitate toward Instagram because of the visual and artistic nature of the site… but is there a professional benefit? Can you leverage your social content to build your business, gain industry recognition and unlock job opportunities? Yes, you can, and Joshua Flowers (JoshXO), fashion photographer and stylist, is going to teach you how. Attendees will learn the following:

– Why use Instagram (or any social site)?
– How to develop INTERESTING content
– How to quickly improve the quality of your photos
– “Do’s” and “Don’t’s” for crafting professional posts across multiple sites.


Mon, Mar 30, 2015 10:00 AM – 10:45 AM MST
Instagram lovers and total novices will all benefit from this web event, geared toward empowering social users to elevate the expression of their work and maximize exposure.

About PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit for more information.

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PBA UNVEILS NEW AND IMPROVED PROGRAMS FOR MEMBERS Fri, 20 Feb 2015 18:30:06 +0000 The beauty industry is constantly evolving and the Professional Beauty Association (PBA) has been working hard to stay up-to-date to keep members informed. Now more than ever, it’s crucial for PBA Members to have a reliable place to go to not only get the information they need, but access essential resources as well to keep budgets under control and clients flowing in the doors. No matter what way these changes come – laws or regulations, new products and services or new ways to connect with your clients – PBA strives to provide all Business and Individual members with the resources they need to succeed.

In late 2014, PBA unveiled a new membership structure that was designed to make being a PBA Member simple and much more beneficial for businesses and individual professionals. The new membership structure, along with an enhanced website offering members a more individualized experience, is helping PBA better serve each member’s personal needs while unifying our members’ interests within the industry. Memberships were restructured into three types: Business, Individual and E-Member. The Business Membership provides benefits focused on business growth and development. The Individual Membership provides benefits supporting individual members’ personal career growth and enrichment, while the E-Members receive limited benefits around professional development and research for free just for signing up. All memberships, including E-Members, include access to a library of resources and references on the PBA website.

Adding value to membership is PBA’s first priority. As part of our continuing efforts to enhance member benefits, we have improved and added several new programs to help create an experience suited to each member’s needs.

PBA Provider Program

The new PBA Provider Program offers companies the unique opportunity to communicate with members and prospective members of the association through an array of promotional elements. Our goal is to help our Business Members drive awareness of their brands, products and services by messaging to a targeted audience through multiple touch-points. The program also gives PBA Members access to various organizations that offer some of the best products and services in the industry, providing a valuable resource to businesses, salon owners and professionals. The PBA Provider Program offers partnership opportunities at varying investment levels and includes use of PBA’s Provider Program logo.

PBA Insurance Marketplace

The PBA Insurance Marketplace is the newest resource unveiled through the PBA Provider Program. Established in early 2015, the PBA Insurance Marketplace is a private insurance exchange, exclusive to PBA Members, where they can browse and purchase insurance plans covering health, dental, vision and personal and professional and business liability insurance plans. PBA members have access to a user-friendly portal from which to shop around. The portal was created as a convenient and secure resource where members will find competitively priced insurance coverage for their needs – for themselves, home, family, and business.

PBA Member-to-Member Program

The PBA Member-to-Member Program is celebrating its fourth year. This is a special program that benefits both PBA Member exhibitors and attendees at the International Salon and Spa Expo (ISSE) in Long Beach, California. The growing program brings our Business and Individual members together through discounts and special promotions exclusively for PBA Members only and increased opportunities to build brand awareness for our member companies.

Visit to to become a PBA Member and start enjoying exclusive member-only perks. Update your profile, discover what PBA has to offer and gain access to all of the benefits of belonging to you industry’s trade association! Visit for more information.

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PBA’S LIFETIME MEMBER SCHOLARSHIP DEADLINE APPROACHING- APPLY TODAY! Thu, 05 Feb 2015 12:33:10 +0000 Whether you’re looking to expand your education to enhance your career, or you’re a student looking to break into the industry, The Professional Beauty Association (PBA) has amazing scholarship opportunities to help you achieve your goals.

PBA is currently accepting applications for both future and current professionals for scholarships to be used toward cosmetology school or continuing education.

PBA honors Lifetime Members is through educational scholarships. These scholarships celebrate the spirit of commitment to the association which has been demonstrated by the Lifetime Member through fostering the advancement and education of individual members. Scholarships will be awarded to current PBA individual and student members to use towards continuing education or cosmetology school.

A total of eight (8) $1,000 scholarships will be awarded over a two-year period (four (4) per year).

The application deadline is March 1, 2015.

Four scholarship recipients will be chosen and notified by email. All scholarships are funded by Goldwell New York and Kao USA Inc. and administered by the Professional Beauty Association Foundation. Applications will be reviewed by a committee appointed by the PBA Chair. All scholarship awards are final. Scholarship funds awarded must be used within one year of being awarded. Please click here for the PBA Lifetime Member Scholarship Terms, Conditions and Eligibility Rules. Click Here to complete the online application.

Servicing Upstate New York for over 35 years, Goldwell of NY has been dedicated to the salon and spa professional and a premier resource for innovative products, inspirational educational opportunities and business building programs to ensure success. Founded in 1976, the company offers everything for the successful salon and spa business, with an emphasis on continued education and training. “This program not only honors our company’s co-founder and PBA Lifetime Member Hans Neumaier, but gives a head start to a future generation of beauty professionals,” said Steven Neumaier, president. To learn more, visit

Kao USA, Inc. is the US office of an international company in constant pursuit of innovation that creates new value for consumers. Since establishment in 1887, Kao has sustained its commitment to the development and manufacture of products based on the perspective of the consumer, striving to contribute to the enrichment of the lives of people globally. Kao’s Salon Laboratory in Germany develops Goldwell and KMS brands for salon use. Visit for more information.

Goldwell of NY and Kao USA Inc., are honored to sponsor this worthwhile program which “honors the past while looking to the future,” a meaningful tradition for both companies.

About PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit for more information.

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Breaking Down the Barriers of NAHA: Entering is easier than you think! Wed, 14 Jan 2015 18:36:26 +0000


There are several misconceptions about the North American Hairstyling Awards (NAHA) that often act as barriers to those curious about entering for the first time. Many assume that it’s too expensive to create an entry, and overlooking critical rules often leads to the disqualification of otherwise spectacular submissions.

The road to NAHA isn’t always an easy one to navigate. Many entrants have more than a few years of experience under their belts and are well-known professionals. Other entrants have grown up in the business, know the ins and outs of entering from friends in the industry, or word-of-mouth. Whatever the case may be, it’s easy for someone on the outside or an industry newbie to believe that only the “elite” have the means, resources, and experience to enter NAHA.

The Professional Beauty Association (PBA), producers of NAHA, is setting out to show that with hard work, vision, and a passion for the industry, you- yes, YOU can not only enter NAHA, but you can win. PBA took the opportunity to sit down with our very own Director of Education and Industry Programs, Jessi Marshall. As one of our resident NAHA experts, Jessi discusses some of the most important things potential entrants need to know before submitting their NAHA application, what it takes to win, and steps you need to take to ensure your submission is the absolute best it can be.

Q- What would you say are the most important things a first-time entrant needs to know?

One of the most important things a new (and returning) entrant needs to do is: Research. If you’re thinking about entering NAHA, be sure you have everything you need beforeyou get to the fun stuff, like photo shoots and styling. Head over to the NAHA website ( and be sure to read the complete set of rules and regulations. Print them out, bookmark them- whatever you need to do to make sure you always have them on –hand as reference, and USE THEM. There is nothing more disappointing than having to disqualify a fantastic submission due an unfortunate and miniscule oversight on behalf of the entrant.

Head over to the PBA archives of past winners and study them. Past winners’ shoots/ photographs are 100% approved content, and having those as a reference can help inspire you and serve as a guide for your submission.

Q- What are some misconceptions people have about the NAHA entry process?

We’ve come across people who believe that in order to have a good submission, it needs to be extravagant and expensive. That is simply not the case. We’ve had many entries from individuals and groups who have reached out to the community have found everything from models to locations, and even photographers without breaking the bank. I think it’s important to think outside the box and get creative. There are ways you can compromise. For starters, use local resources. Cut down on expensive travel costs by scouting locally for locations and artists. Get to know your community and seek out talent. You can also work in groups and help each other create one large shoot for multiple entrants. For example, if you’re a stylist and know a great makeup artist, you can collaborate, split costs, and each submit in your own category. As long as the photos are not the same, it’s perfectly acceptable. There are also countless of artists out there who would love to help you out and in turn have something to add to their portfolio. It just takes some careful planning, creativity, and resourcefulness. If you’re a student, look to your instructors for help. More often than not, they’ll be willing to give you pointers, helpful insight, and even do some of the grunt work on your photo shoot. Help is out there, all you have to do is ask!

Q- What advice would you give NAHA entrants?

Once again, I think it’s crucial to reiterate just how important the rules and regulations are. We’ve had some very talented artists who’ve gone just a little too far with Photoshop and have been automatically disqualified. The misuse of Photoshop is the biggest culprit for disqualifications and it’s something that is easily avoided. Don’t underestimate your potential and your talent.

I also feel like it’s also important to have a mentor. If you know a seasoned artist or someone who knows the industry inside and out, ask them for advice. Sometimes all you need is an outside point of view and a little direction. Most importantly, believe in yourself!

The decision to enter NAHA is an important one, but it doesn’t have to be so daunting. PBA is here to help prepare you and make the process as stress-free as possible. If you still have questions and need more information, watch our 3 part NAHA Web Series, An Insider’s Guide to NAHA. We’ve teamed up with Hollywood’s favorite stylist, Michael Shaun Corby, to introduce NAHA to emerging stylists. Visit to watch!

Whether you’re a NAHA veteran or new to the competition, one thing is for sure: Each professional pours their heart into the competition and it reflects in each and every submission. Remember that you don’t have to go through the entry process alone. PBA is here to help! For the latest, most up-to-date information on NAHA, you can also follow PBA onFacebook, where we’ll be providing exclusive tips and other insider news on NAHA. Don’t forget, all NAHA entries are due February 19, 2015. Now is the time to define the rest of your professional life. Brainstorm, get creative, stay organized, and make it happen. Your NAHA is waiting for you!

About PBA

The North American Hairstyling Awards is owned, operated and managed by the Professional Beauty Association. PBA advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of salon professionals with members representing salons/spas, distributors, manufacturers and beauty professionals.

*PHOTO CREDITS- 2014 NAHA Finalist Chrystofer Benson – Avant Garde, 2014 NAHA Winner Paul Pereira – Men’s Hairstylist of the Year’ 2014 NAHA Finalist Brad Van-Dyke – Makeup Artist of the Year, 2014 NAHA Finalists Loretta Tom – Haircolor, 2014 NAHA Finalist Lisa Vann – Texture

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Upcoming Webinar: Salon Strategies. Planning & Preparing for 2015 Fri, 09 Jan 2015 22:53:24 +0000 webinar_1_12_15Looking ahead to the New Year can be daunting for business owners… but it doesn’t have to be! Through reflection, goal setting and calculated planning, you can move into the New Year with confidence and excitement.

Steve Gomez, Professional Development Manager and business coach for Milady is joining the Professional Beauty Association to bring you a web event designed to guide you from the realities of 2014 and into the resounding potential of 2015. Whether you are a diligent planner or just making it through each day, you will benefit from addressing the following areas:


– The benefits of year end reflection
– Employee performance assessment
– Leadership development
– Financial and operational goals
– Tools available to help strive for better business in the year ahead

Wouldn’t you love if this year was your best year? Register today!

Remember to convert this web event into your own time zone to ensure you join us. This webinar takes place at:

1pm Eastern
12pm Central
11am Mountain
10am Pacific


About PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit for more information.

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