Professional Beauty Association's News Blog http://probeauty.org/blog Industry News From PBA Tue, 16 Sep 2014 20:32:48 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.4 Register Today for Upcoming Webinar: Building Your Business… One Conversation at a Time http://probeauty.org/blog/register-today-for-upcoming-webinar-building-your-business-one-conversation-at-a-time/ http://probeauty.org/blog/register-today-for-upcoming-webinar-building-your-business-one-conversation-at-a-time/#comments Tue, 16 Sep 2014 20:32:48 +0000 http://probeauty.org/blog/?p=6501 Salon Professionals often express concerns regarding appropriate and professional conversations: What do they sound like? Can a conversation be personal and still be professional? How much silence is too much silence? Join the Professional Beauty Association and Tamra Fiedler Segert, Eufora Global Educator, as we explore and define Professional Conversations and how, now more than ever, they can benefit your business. This thought-provoking and interactive 45 minute web event will address the following learning outcomes:

-       How to define “professional”
-       How to control conversations… with any client type!
-       Use conversations to build referrals and increase sales
-       Create an environment that is comfortable and client-focused

Webinar attendees will have a chance to ask questions, share strategies and redefine their perceptions while interacting with webinar organizers.

When:
Monday, October 6, 2014
1:00 PM – 1:45 PM EDT

REGISTER TODAY!

About PBA Education

The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information.

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Professional Beauty is Just Getting Warmed Up, According to Kline http://probeauty.org/blog/professional-beauty-is-just-getting-warmed-up-according-to-kline/ http://probeauty.org/blog/professional-beauty-is-just-getting-warmed-up-according-to-kline/#comments Tue, 09 Sep 2014 18:06:42 +0000 http://probeauty.org/blog/?p=6498 By Carrie Mellage, Kline Pro Research

The U.S. beauty industry has gotten off to a slow start in 2014 due to severe winter conditions and record low temperatures across much of the country, which kept consumers indoors and out of stores. As a result, many packaged goods categories showed soft sales in Q1, and the professional beauty segment is no exception. Things seem to have picked up in Q2, and Kline is optimistic that momentum will continue into the second half of the year.

Final results are still in the works, but Kline’s preliminary research points to a low, single-digit increase for the U.S. professional beauty market for the first half of the year.

In professional hair care, colorants remains the largest category in the United States, accounting for about one-third of sales. The low/no-ammonia segment continues to flourish and evolve into new sub-segments, such as colorants with conditioning properties and those that are free from potentially harmful ingredients. Surprisingly, the low/no-ammonia segment has relatively low penetration in the U.S. market, especially when compared to Western Europe, signaling its growth potential here. The conditioners category remains vibrant, particularly the treatment segment, which has begun to shift away from oils in favor of multi-benefit and hybrid products, such as It’s a Ten and Revlon’s Uniq One. Dry shampoos are also picking up steam, up 31% in Q1 in independent salons, according to data from the Kline PRO database, which aggregates transactional data from a panel of salons each quarter.

In the professional nail arena, the recent gel polish market explosion is already fading into memory, at least in the United States. Price competition and a lower level of innovation compared to prior years have suppressed market growth, which was further exacerbated by the brutal winter. One bright spot in professional nail care is the new long-wear lacquer segment, spurred by the launch of CND’s Vinylux and later Geláze by China Glaze. The impact of these introductions, as well as OPI’s pending launch into the long-wear lacquer segment, will be reported in Kline’s Professional Nail Care: Global Market Brief, due out later this year.

With the recent slew of professional skin care acquisitions from 2013, the jury is still out whether new parent companies have hindered or helped fuel sales of brands such as SkinMedica (Valeant) and Obagi (Allergan). According to our recent survey of physicians who dispense skin care products, doctors expect their skin care businesses will see a nice bump in sales for the year compared to last year.

Kline will continue to monitor the industry through its portfolio of studies assessing the global professional beauty market. For more information, please visit Kline Group or contact Kristy.Altenburg@KlineGroup.com.

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Don’t Miss Out on the Third Installment of the NAHA Web Series- Register Today! http://probeauty.org/blog/dont-miss-out-on-the-third-installment-of-the-naha-web-series-register-today/ http://probeauty.org/blog/dont-miss-out-on-the-third-installment-of-the-naha-web-series-register-today/#comments Thu, 04 Sep 2014 04:15:08 +0000 http://probeauty.org/blog/?p=6495 The Professional Beauty Association (PBA) and Hollywood’s favorite hairstylist, Michael Shaun Corby have developed a 3-part web series, “An Insider’s Guide to NAHA“, to introduce the North American Hairstyling Awards (NAHA) to emerging stylists and first-time entrants. Join a single session or attend all three to get an insider’s perspective on how to successfully enter NAHA.

NAHA is the preeminent photographic hairstyling competition in the US and is renowned internationally. Placing as a NAHA finalist can forever change your career. In fact, just entering NAHA can reignite your passion for the industry, enhance your technical skills and help you forge lasting professional relationships.

Learn more at probeauty.org/insidenaha.

Each session features prizes including NAHA VIP tickets, FREE NAHA entry & limited mentor sessions from select panelists! If you attend ALL three sessions, you will be entered to win a NAHA t-shirt signed by the 2014 NAHA Winners!

DON’T MISS OUT ON THE NEXT INSTALLMENT OF THE NAHA WEB SERIES:

An Insider’s Guide to NAHA – Part 3

Monday, September 8, 2014
1:00pm – 2:15pm EDT

REGISTER NOW

In Session 3 we spotlight the entry process from start to finish. Hear from a panel of NAHA winners as they guide you through the “before,” “during” and “after” of your NAHA photo shoot. Charlie Price, Sherri Jessee and Damien Carney discuss session planning, team building and management, photographers and working within any budget. 75 minute session includes Q&A with panel.

Panel: Michael Shaun Corby, Sherri Jessee, Charlie Price, Damien Carney

If you missed An Insider’s Guide to NAHA- Part 1 or Part 2, you can watch it On Demand at probeauty.org/insidenaha.

PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information.

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PBA to Host New Exhibitors: Expectations & Execution Webinar http://probeauty.org/blog/pba-to-host-new-exhibitors-expectations-execution-webinar/ http://probeauty.org/blog/pba-to-host-new-exhibitors-expectations-execution-webinar/#comments Thu, 21 Aug 2014 17:53:50 +0000 http://probeauty.org/blog/?p=6486 On Thursday, September 18, 2014, (12:00 p.m. EDT) the Professional Beauty Association (PBA) will host New Exhibitors: Expectations & Execution, a complimentary webinar designed to guide new trade show exhibitors on how to have a stress-free, productive exhibiting experience.

A recognized industry leader who has worked with countless manufacturers, distributors and educators, Frank Cacciato, CEO of Katherine Frank Creative, will provide critical tips, creative tricks, and helpful anecdotes from experienced trade show veterans. This 45-minute webinar will:

  • Discuss why event research is vital;
  • Address how to abide by show management rules;
  • Provide creative pre-marketing strategies to build awareness;
  • Explain how to create and implement an exhibitor plan;
  • Clarify the difference between marketing and selling.

REGISTER TODAY!

For more information and to register for this upcoming webinar, go to probeauty.org/eduonline. PBA develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. To learn about upcoming PBA educational opportunities, visit probeauty.org/education.

PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information.

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CIDESCO Education Coming to IECSC Florida… Register Today! http://probeauty.org/blog/cidesco-education-coming-to-iecsc-florida-register-today/ http://probeauty.org/blog/cidesco-education-coming-to-iecsc-florida-register-today/#comments Wed, 20 Aug 2014 20:45:11 +0000 http://probeauty.org/blog/?p=6445 cidescoThe International Esthetics, Cosmetics and Spa Conference (IECSC) is pleased to host the prestigious CIDESCO International skin education program during the 2014 event, November 9-10, at the Broward County Convention Center in Fort Lauderdale, FL.

REGISTER NOW!

Represented by the Professional Beauty Association (PBA), CIDESCO Section USA classes provide the latest technical and business education for serious spa professionals. These classes provide attendees with insight into the level of education you can expect from a CIDESCO affiliate. All classes are taught by experienced skincare professionals with impeccable credentials.

Register today for CIDESCO Education classes and don’t miss this incredible opportunity to expand your knowledge with quality education! Each CIDESCO session will focus on the technique and skill needed to compete with the best in the industry. IECSC attendees will also have the opportunity to purchase products, learn the latest techniques and see the latest trends emerging in the spa and wellness market.

Register from now until October 6, and save $10 on your daily admission! Click here to register! For more information please click here.

CIDESCO Section USA CIDESCO is an international beauty therapy association representing the highest standards of esthetics in more than 33 countries. Presented by the Professional Beauty Association (PBA), CIDESCO Section USA classes offer the latest technical and business education for serious spa professionals.

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2014 Hans Neumaier Scholarship Deadline Approaching http://probeauty.org/blog/2014-hans-neumaier-scholarship-deadline-approaching/ http://probeauty.org/blog/2014-hans-neumaier-scholarship-deadline-approaching/#comments Thu, 14 Aug 2014 22:55:57 +0000 http://probeauty.org/blog/?p=6441 Whether you’re looking to expand your education to enhance your career, or you’re a student looking to break into the industry, The Professional Beauty Association (PBA) has amazing scholarship opportunities available for its members.

PBA is currently accepting applications for both future and current professionals for scholarships to be used toward cosmetology school or continuing education.

2014 HANS NEUMAIER MEMORIAL SCHOLARSHIP 

PBA gratefully acknowledges Hans Neumaier, PBA Lifetime member who personally funded this scholarship opportunity.

Hans’ career in hairdressing and the beauty business spanned 70 successful years, with 55 years as a member of NCA and PBA. His story is one of a PBA Lifetime Member who had dedicated his life to the beauty industry he loved.

The maximum award is $1,000 and a minimum of four scholarships will be awarded in 2014. You must be a current PBA member to apply for this scholarship.

The application deadline is August 31, 2014. Scholarship recipients will be chosen and notified by email. All scholarships are funded by Hans Neumaier, PBA Lifetime Member, and administered by the Professional Beauty Association Foundation. Applications will be reviewed by a committee appointed by the PBA Chair. All scholarship awards are final. Scholarship funds awarded must be used within one year of being awarded. Please click here for the scholarship terms, conditions and eligibility rules.

APPLY TODAY

Application deadline is August 14, 2014.

PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information.

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An Insider’s Guide to NAHA- 3 Part Web Series http://probeauty.org/blog/an-insiders-guide-to-naha-3-part-web-series/ http://probeauty.org/blog/an-insiders-guide-to-naha-3-part-web-series/#comments Mon, 11 Aug 2014 22:31:22 +0000 http://probeauty.org/blog/?p=6434 The Professional Beauty Association (PBA) and Hollywood’s favorite hairstylist, Michael Shaun Corby have developed a 3-part web series, “An Insider’s Guide to NAHA“, to introduce the North American Hairstyling Awards (NAHA) to emerging stylists and first-time entrants. Join a single session or attend all three to get an insider’s perspective on how to successfully enter NAHA.

NAHA is the preeminent photographic hairstyling competition in the US and is renowned internationally. Placing as a NAHA finalist can forever change your career. In fact, just entering NAHA can reignite your passion for the industry, enhance your technical skills and help you forge lasting professional relationships.

Learn more at probeauty.org/insidenaha.

Each session features prizes including NAHA VIP tickets, FREE NAHA entry & limited mentor sessions from select panelists! If you attend ALL three sessions, you will be entered to win a NAHA t-shirt signed by the 2014 NAHA Winners!

DON’T MISS OUT ON THE NEXT INSTALLMENT OF THE NAHA WEB SERIES:

An Insider’s Guide to NAHA – Part 2

Monday, August 18, 2014
1:00pm – 2:15pm EDT

REGISTER NOW

In Session 2 we shine a light on NAHA judging. Hear from an esteemed panel of NAHA judges as they fondly discuss categories they are familiar with, offer insight into category selection and share their favorite images from past NAHAs. Sam Brocato, Mary Brunetti and Kris Sorbie share their expertise, their long history with NAHA and their passion for elevating our industry during this interactive and informative session. 75 minutes, includes Q&A with panel.

Panel: Sam Brocato, Michael Shaun Corby, Mary Brunetti, Kris Sorbie

An Insider’s Guide to NAHA – Part 3

Monday, September 8, 2014
1:00pm – 2:15pm EDT

REGISTER NOW

In Session 3 we spotlight the entry process from start to finish. Hear from a panel of NAHA winners as they guide you through the “before,” “during” and “after” of your NAHA photo shoot. Charlie Price, Sherri Jessee and Damien Carney discuss session planning, team building and management, photographers and working within any budget. 75 minute session includes Q&A with panel.

Panel: Michael Shaun Corby, Sherri Jessee, Charlie Price, Damien Carney

If you missed An Insider’s Guide to NAHA- Part 1, you can watch it On Demand at probeauty.org/insidenaha.

PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information.

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New Hair Salon Local Marketing Solution Offered by SmartFinds Internet Marketing http://probeauty.org/blog/new-hair-salon-local-marketing-solution-offered-by-smartfinds-internet-marketing/ http://probeauty.org/blog/new-hair-salon-local-marketing-solution-offered-by-smartfinds-internet-marketing/#comments Tue, 29 Jul 2014 15:44:45 +0000 http://probeauty.org/blog/?p=6422 Hair Salon Industry Is Perfect Fit For On-The-Go Consumers Using Smartphones and Tablets to Find Fast, Convenient, Recommended Hair Care

Birmingham, MI, April 2, 2014 – Now more than ever, consumers are using the power of the web to find a hair salon, see what other customers think and have experienced, and also share their own experience with a salon. In a market chock-full of hair salons all competing aggressively for business, salon owners need to use the marketing power of the smartphones and tablets in every purse, pocket or computer bag to put their best face forward and be as competitive as possible on the digital marketing front.

Visibility is Everything: Be Seen!
Today’s consumers, including salon customers, have become skilled at searching for the exact products and services they desire, in the exact location they desire, using technology resources literally at their fingertips. When it comes to searching for services like hair salons, using web or mobile to find them has become virtually a reflex; searching by phone or tablet has become a “no-brainer”. Researching hair salons on web or mobile is a common practice for those seeking a fresh haircut or quick trim nearby with a chair available. For the terms “hair salons” and “hair salons near me”, there are approximately 101,000 searches performed on Google per month. With that in mind, hair salon owners can now exploit that consumer behavior and become highly visible to more new customers quickly and more often.

With the help of a knowledgeable digital marketing partner, salon owners are able to take ownership of, verify and manage their presence on local business listings. A digital marketing partner can quickly and affordably assist salons in getting the most accurate and highly visible information about their business into the online local business listings and databases including location, maps, directions, reviews, promotions and more. Consistent, optimized business profile information will greatly help boost ranking results across web and mobile platforms. Melih Oztalay, CEO of SmartFinds Internet Marketing, says, “Business owners that only focus on listing their name, address, phone number and website and then add occasional updates miss out on the new business that grows from an automated ongoing online marketing process. It’s the steady churn of new information that boosts search ratings and increases visibility.”

Find Success a Cut Above the Rest: Be Competitive
Once a hair salon store owner creates an identity in their local business listings, they are then positioned to take full advantage of the freely available branding and marketing opportunities the listings have to offer. The local listing profiles allow salons to upload a store logo and photos, offer special coupons and promotions, and reward customers with loyalty programs that can often be integrated directly into the listings. Customers are more likely to look at a business listing that is colorful, has an eye-catching logo, store photos, and enticing offers rather than a dull, a bland, nondescript listing with no flair or consumer interest.
These important details increase the chance of being seen and building new foot traffic. Mr. Oztalay points out, “If salons pursue a strategic marketing process that is specifically based on the local geography of each salon, then our steady stream of marketing material updates and managed analytics will help ensure the success that salon’s local store marketing program.”

Look who’s talking: Managing Ratings & Reviews
A popular misconception that hair salon owners often have is that word-of-mouth recommendation is their best form of marketing. Oztalay says, “That’s always been true. But put word-of-mouth recommendations online and you’ve got world’s most effective marketing on steroids. The sky’s the limit.” Salon owners don’t dare overlook the importance of what is being said about them on the web, positive or negative. Unlike direct word-of-mouth, access to information on the web is almost instantaneous and immediately far reaching. With just a few clicks, one bad online review can continue to proliferate and multiply across many search engines for months.

A June 2013 article published by Search Engine Watch showed that, between 2011 and 2013, the number of consumers reading local business reviews increased by 10 percent. This steady increase is something that hair salon owners should take note of. Salon owners should make it a priority to address any bad customer experiences in a constructive manner. They should respond positively, not defensively, and offer a way for the customer to contact them to discuss the matter off line.

Salon owners should also remember to respond to the great reviews, thanking both new and repeat clients for their business. This will demonstrate that customer service is of the utmost importance and will help build a solid reputation online. The June Search Engine Watch article also noted, “What is good news for local businesses is the fact that not many people are just reading the first review for a local business. More than 60 percent read between two and six online reviews before they form an opinion on the business.”

According to Mr. Oztalay, “Our research on national hair salons during summer 2013 reveals that customer ratings and reviews are not being productively managed by the salons. The results can be dire. In one example the customer lives on an Army base near the hair salon, had a bad experience, spread the word online, and it is unlikely that others at the base would visit this location.” By enlisting the help of an experienced online marketer, hair salon owners can learn to manage their ratings and reviews efficiently and effectively. In an industry centered on image, hair salon owners will recognize this as a powerful and essential investment in their business.

How SmartFinds can help with local marketing
SmartFinds partners with hair salon store owners to find marketing strategies that bring more customers through their salon doors. The SmartFinds approach is unique in that it focuses on strategic marketing processes and not just technology tasks alone.

SmartFinds can help local hair salon owners with:
• On-going marketing management at the Top 10 websites covering Search Engines, 411 Websites, Mapping/GPS Websites, Social Communities, and business directories, as well as syndication to over 200+ websites.
• Managing a salon’s landing page marketability
• Managing consumer ratings and reviews
• Store-level local social media marketing
• Analytics, Activity, and Keyword ranking reports for the location’s city as well as 3-5 surrounding communities
You can learn about additional, included marketing activities and tasks not listed here by reaching out to SmartFinds directly. Contact SmartFinds today for further information and let us know how we can help your hair salon thrive. Visit http://smartfindsmarketing.com/marketing-businesses-locally/hair-salon-marketing/ .

For credits/source information mentioned in this article visit smartfindsmarketing.com/marketing-businesses-locally/hair-salon-marketing.

About SmartFinds Internet Marketing
SmartFinds Internet Marketing provides innovative, personalized web marketing strategies and services. We strive to help customers navigate the web marketing and advertising world through education, consultation and result interpretation. As your partner, we research, develop a plan, and manage its execution. Web marketing is an intricate process and we help you interpret and understand the results every step of the way. SmartFinds is headquartered in Birmingham, MI and houses over 25 years of marketing, advertising and internet experience. SmartFinds’ broad client experiences with websites, web advertising campaigns, and web marketing strategies include larger corporations like Compuware, Delphi, Flagstar Bank, Guardian Industries, McCann Erickson, Penske Automotive Group, Soave Enterprises, Wendy’s, Ziebart and others. To learn more visit smartfindsmarketing.com or call (866) 501-5758.

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I Am A Professional. I Am Licensed. Interview Series: Lani Williams http://probeauty.org/blog/i-am-a-professional-i-am-licensed-interview-series-lani-williams/ http://probeauty.org/blog/i-am-a-professional-i-am-licensed-interview-series-lani-williams/#comments Thu, 24 Jul 2014 22:38:16 +0000 http://probeauty.org/blog/?p=6401 The I Am A Professional. I Am Licensed. Movement continues to make waves throughout the beauty industry with its member numbers consistently rising. Industry professionals all across the U.S. are taking a stand and making it clear they want to stay informed as well as educate others on the importance of maintaining a regulated and fair industry.

This month, the Professional Beauty Association (PBA) caught up with California-based Esthetician and I AM member Lani Williams.

Why it it important to be a licensed professional?

It is essential to convey to the public (my clients/potential clients) that I have had the education and training to perform the services they come in for, safely and competently.

What would the industry look like if licenses were taken away?

We would see an exponential rise in injury and infection rates. In addition, potential lawsuits will arise out of such incidents. Anyone could call themselves an esthetician, hair stylist, nail technician, or massage therapist – and not have to provide any proof of education or training. Those individuals may charge significantly less, just to get the clientele in the door, negatively impacting the licensed professionals who invested time and money into themselves and their businesses.

My clients need to be assured that they are in the hands of someone competent- Lani Williams.

Why do you think it’s important for your clients to know you are licensed (and proud to be)?

My clients need to be assured that they are in the hands of someone competent; someone who is an expert in their field and keeps updated on current trends and laws. Their safety must be the number one priority.

What is your favorite thing about working in the beauty industry?

Being able to help people look good and feel better!

For more information on the I Am a Professional. I Am Licensed Movement, please visit probeauty.org/iam. Take a look at our May 2014 interview with movement member Susan HERE. If you’re an existing movement member and you’d like your story featured in the PBA Blog, click hereiam_window_cling_thumb

You’ve worked hard for your career, obtained your licensed, and joined the movement–now spread the word! Educate your clients, friends, and encourage fellow licensed stylists to join. Follow the official I Am a Professional. I Am Licensed Instagram account for news and featured photos from fellow members. PBA knows that as a professional, you take pride in your work space. As a member of the movement, your window cling is prominently displayed in your work space, and we’d love to see it. Post it to Instagram and using the hashtag #IAMLICENSED and we’ll feature your image on our feed! Also, be sure to like The Professional Beauty Association on Facebook and stay up to date on all I Am Movement and industry happenings.

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Participate in the Salon/Spa Tracking Survey! http://probeauty.org/blog/participate-in-the-sspi-survey/ http://probeauty.org/blog/participate-in-the-sspi-survey/#comments Thu, 24 Jul 2014 21:32:40 +0000 http://probeauty.org/blog/?p=6407 The Professional Beauty Association’s Salon/Spa Performance Index (SSPI) is a quarterly composite index that tracks the health of and outlook for the U.S. salon/spa industry. Salon and spa owners are encouraged to take the survey and upon completion are entered to win a $50 Visa Giftcard!

The SSPI is based on responses to PBA’s Salon/Spa Industry Tracking Survey, which is fielded quarterly among salon/spa owners nationwide on a variety of indicators including service and retail sales, customer traffic, employees/hours and capital expenditures. The SSPI consists of two components – the Current Situation Index and the Expectations Index. It is constructed so that the health of the salon/spa industry is measured in relation to a steady-state level of 100. Index values above 100 indicate that key industry indicators are in a period of expansion, while index values below 100 represent a period of contraction for key industry indicators.

This report is available complimentary to both members and non-members.

To be added to our list to receive the survey please contact Bridget Sharpe at bridget@probeauty.org.

All results will be made available upon completion to participants for both the SSPI and the National Salon/Spa tracking Survey.

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