A four-part online training program designed to educate DSCs on everything from understanding basic hair color to industry-specific selling strategies to maximize success in the salon industry. Each module includes clear learning objectives, resources to download for future use and an assessment to test your comprehension.

Module 1: Foundation Sales Skills for DSCs

This 30-minute module focuses on how top salon consultants differentiate themselves from the average order-taker. Develop high-impact planning methods and real world goal-setting techniques that are essential skills to becoming a top salon consultant.

Module 2: Building Rapport

This 40-minute module focuses on the importance of building rapport as a salon consultant. Learn proven techniques for remembering names; effective use of preliminary pleasantries and icebreakers; solid sales starters to gain favorable attention; and other essential rapport-building tips.

Module 3: Selling the Benefits of Your Products & Services

This 30-minute module focuses on selling the benefits of your products and services. Learn ways to use features, bridges and benefits of a product; questions that check for a client’s acceptance; steps to overcoming objections; closing techniques; and other effective selling strategies.

Module 4: Hair Color Basics for DSCs

This 30-minute module focuses on the basics of primary, secondary, and tertiary colors; identifying complementary colors; how level-numbers relate to hair color; price per application; fading and lines of demarcation; and other characteristics of hair color that are important to salon clients.

The Distributor Sales Consultant Training Program was developed for PBA members only.

  • $75 per sales consultant (a $275 retail value)
  • Includes 45-day access and is available on-demand 24/7
  • Register at probeauty.learn.com

BeautyU: Knowledge is Beautiful

Training for the New DSC program is brought to you by BeautyU, PBA’s online learning resource. BeautyU offers members from every PBA section the opportunity to learn and develop business and leadership skills through specialized webinars and training programs. Visit probeauty.org/beautyu for more information and the latest online offerings.