Beauty professionals make a difference in the lives of countless people every day. During the past 22 years, Look Good… Feel Better (LGFB), with the help of thousands of volunteer cosmetologists, estheticians, makeup artists and nail technicians, has made a difference in the lives of more than 700,000 cancer patients as they learn to cope with the appearance changes of cancer treatments.

Founded by the Personal Care Products Council in 1989, LGFB is a free, non-medical, brand-neutral, national public service program created to help individuals with cancer look good, improve their self-esteem, and manage their treatment and recovery with greater confidence. LGFB volunteers help cancer patients by offering practical tips about skincare, makeup techniques, and guidance for coping with hair loss.

LGFB National Project Director Linda Whitehurst says the reward comes from helping others:

“It is inspiring to volunteer for such a worthy cause and to help women feel more hope and confidence during treatment. LGFB is our opportunity to use our knowledge and skills to give back to our community and women who have inspired us and contributed to our success. The kindness and encouragement offered by volunteers helps participants feel the power of a family of women who understand what they are going through and that is very special.”

Help Make a Difference

LGFB is always looking for experienced licensed beauty professionals to help conduct group programs and/or one-on-one salon consultations. Volunteers commit just three to five hours a month to help bring women across the U.S. the confidence to face their disease and treatments with optimism.

Interested in becoming a volunteer?

Learn more and apply online at or call 1.800.395.LOOK (5665).


Look Good… Feel Better is collaboration of the Personal Care Products Council Foundation, the American Cancer Society, and the Professional Beauty Association | National Cosmetology Association.

There is a LGFB program for teens (, information for men in print and online ( and a Spanish language program (Luzca Bien… Sientase Mejor).