WASHINGTON, D.C. – The Personal Care Products Council announced today the launch of a new video series, Skin Smart.TM Skin Smart takes an in-depth look at the role sunscreens play as part of an overall safe sun routine. The Council, along with leading dermatologists, alleviates confusion and corrects misinformation about sunscreen use and its safety and explains the new sunscreen labeling regulations recently passed by the U.S. Food and Drug Administration (FDA), which go into effect on December 17, 2012.

The World Health Organization and the Centers for Disease Control agree that skin cancer is the leading preventable cancer.  The FDA has stated that proper sunscreen use is a crucial step in the fight against skin cancer and premature skin aging.

The first episode in the series includes appearances by dermatologists Doris Day, MD and Diane Berson, MD who are working to help patients understand sun damage and the importance of caring for their skin.

“Our mission here is critical – to raise awareness and educate women and men about the harmful effects the sun has on our skin,” said Farah Ahmed, Chair of the Sunscreen Committee at the Personal Care Products Council.  “Our message is clear – sunscreens are not just for the summer or the beach.  They should be used by people of all ages and skin tones, every day, rain or shine and year round,” said Ahmed.

“Everyday sun exposure damages skin.  We can find a wide variety of products that meet the needs of all skin types, from dry and sensitive, to oily and acne prone,” said Dr. Berson. “Establishing a habit of applying sunscreen daily is a significant preventative measure that everyone can take to reduce their risk of skin cancer and premature skin aging,” Dr. Day added.

“Skin Smart is about sharing real science and expert advice, to empower people to make smart and informed choices when it comes to their skin beauty and health,” said Ahmed.

Watch the video HERE. For more information about sunscreens and other personal care products, visit www.cosmeticsinfo.org.

About the Personal Care Products Council

Based in Washington, D.C., the Personal Care Products Council is the leading national trade association representing the global cosmetic and personal care products industry. Founded in 1894, the Council’s more than 600 member companies manufacture, distribute, and supply the vast majority of finished personal care products marketed in the U.S.  As the makers of a diverse range of products millions of consumers rely on every day, from sunscreens, toothpaste and shampoo to moisturizer, lipstick and fragrance, personal care products companies are global leaders committed to product safety, quality and innovation.