The Professional Beauty Association (PBA) is pleased to host its new PBA Executive Summit, December 4-5, 2014, in Scottsdale, Arizona. Welcoming upper-level management from the beauty manufacturing and distribution sectors, attendees will explore consumer trends, how marketing and communications are changing with expanding technology and social connections, and in-depth industry data to apply to your business strategy.
Led by moderator Gene Randall, former CNN Anchor and NBC Correspondent, speakers and topics include:
What Gen Y & Millenials Want from Your Brand
Explore the differences and similarities between generations X and Y and various marketing strategies geared toward each age group.
Steven Berlin Johnson
Where Good Ideas Come From
Identify the environments that have fostered the greatest innovations and the principles that have encouraged creativity and grown businesses across history.
Results from PBA’s Industry Research Study
Be among the first to explore data from the revolutionary Kline Pro study to help identify trends, benchmark performance, evaluate competitive beauty related sectors.
Learn more and register at probeauty.org/execs. Space is limited.
About the PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information.