New Programs and Initiatives Help Advance the Association and the Professional Beauty Industry
Phoenix, AZ (January 25, 2013) – The Professional Beauty Association (PBA) has released its 2011/2012 Annual Report to provide members and the entire industry with a comprehensive update on key programs and initiatives during its 2011-2012 leadership term (Sept. 2011 – Sept. 2012). With the overall goal of advancing the beauty industry, PBA showed steady growth in its five core focus areas: Member Resources, Government Advocacy, Education, Charitable Outreach, and Signature Events.
General report highlights include increasing student membership by 73 percent, increasing collaboration with members and business sponsors, introducing an array of new membership benefits, hosting online and in-person educational programs and unveiling a new look, logo and clearer messaging.
Report highlights include:
PBA strives to personalize each membership based on the individual needs of its member. The PBA List, the new Ambassador Program and the re-launched Volunteer Workforce Program brought PBA members together through networking and mentoring opportunities. PBA also introduced the new Code of Ethical Practices and Best Practice Guidelines to promote codes of conduct that focus on integrity and ensuring safety to beauty professionals and their clients. The “Take the Pledge” campaign urged members to commit to the code and post the guidelines in their salons.
Member benefits have also increased thanks to the Benefit Provider Program and the Member-to-Member Program introduced at the 2012 International Salon and Spa Expo (ISSE) in Long Beach. Both programs add several new member perks, including bringing more exhibitors to PBA’s Signature Events and a free monthly subscription to numerous beauty trade publications.
PBA continues to advocate for the rights of salon and beauty professionals across the U.S. The PBA Issue Advocacy Fund was established last year to ensure PBA has the financial resources necessary to influence and participate in the public policy process, including a steady presence on Capitol Hill to educate law makers on tax issues for business owners, industry dynamics, and safe cosmetics legislation. Organized grassroots efforts have led to successfully overturning legislation in several states that would deregulate or detrimentally alter licensing and regulations.
PBA also focused on collaborating with industry organizations like the Independent Cosmetic Manufacturers & Distributors (ICMAD) and the Safe Cosmetics Alliance (SCA) to support regulation based on sound science and technological innovations that would advance the beauty industry.
Providing research and resources to the industry is another key component to PBA’s government advocacy efforts. To keep members engaged and informed, PBA hosted webinars and published various editorial pieces outlining beauty industry current events, including a series of articles on tip reporting, tax guidelines and safety standards.
A major focus for PBA moving forward, PBA’s Live and Online Education programs are growing substantially. Throughout the year, PBA produced multiple live webinars on a range of topics. PBA was also pleased to hold its first annual Distributor Executive Conference and Regional Salon Summit. Both events hosted expert speakers and panel discussions on a range of topics, including leadership training, advanced technology and marketing solutions to help increase business. While the Distributor Conference is scheduled one time annually at various locations, PBA’s Regional Salon Summits travel across the U.S. throughout the year; both live events are designed to make education more attainable, accessible and affordable.
PBA recognizes the importance of educating both current and future beauty professionals. Along with a long-standing partnership with Sally Beauty, PBA has now partnered with Minerva Beauty and Smooth ‘N Shine to offer a range of scholarship opportunities for aspiring and current cosmetology students, and current professionals. As the official U.S. representative for CIDESCO International, PBA also continues to work with cosmetology schools to incorporate CIDESCO standards into their core curriculum.
Under the PBA Foundation, PBA’s various charitable outreach programs engage and motivate salon professionals to give back to their clients, communities and the beauty industry. The CUT IT OUT/Salons Against Domestic Abuse program continued to raise awareness and train beauty professionals to recognize signs of domestic violence and refer clients and colleagues to help. In 2012, PBA partnered with Great Clips who donated $100,000 to expand the program by creating a new website, enhancing outreach efforts, and developing new initiatives to educate beauty professionals on domestic violence.
PBA’s Disaster Relief Fund continues to grow and help salon owners rebuild after damaging natural disasters, including the Colorado wildfires, tornadoes in the Midwest and Hurricane Sandy. One hundred percent of all donations go directly to helping salon professionals as they begin the process of rebuilding their lives and businesses.
In partnership with BolognaFiere S.p.A., PBA produces the largest business-to-business beauty trade show in the U.S., Cosmoprof North America. CPNA 2012 earned various accolades, including being ranked #45 in Trade Show Executive Fastest 50 for the Fastest-Growing Trade Shows in the U.S., and #95 in Trade Show Executive Gold 100 Top 100 Trade Shows.
PBA Beauty Week events, which are hosted by CPNA, also experienced a successful year. The Beacon student program saw a 50 percent increase in applications, and the industry’s most elite photographic hairstyling competition, the North American Hairstyling Awards (NAHA), was hosted by E! Network star Giuliana Rancic.
The International Spa and Salon Expos in Chicago, IL., and Long Beach, CA., continued to attract the industry’s biggest manufacturers to unveil the latest and greatest in professional tools and products. ISSE Long Beach hosted its second EstheticsAmerica & Wellness, while ISSE Midwest proved to be the only fall/holiday professional event in the Midwest and is poised to grow substantially over the coming years.
For more details on PBA’s programs and initiatives, download the complimentary 2011/2012 Annual Report in its entirety at probeauty.org/research.
The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of salon professionals with members representing salons and spas, distributors, manufacturers and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) for more information.