Thirty-six beauty industry distributors participated in the Professional Beauty Association’s semi- annual distributor benchmarking survey. The survey prompted respondents to provide detailed information on their sales, changes to product lines, stores, employees and education offerings in the first half of 2013. Results of the survey were compiled and are highlighted in a twelve page, full-color report that is available for purchase via the PBA website.
The report confirms that the professional beauty industry continues to grow. “Of the thirty-six participating distributors, sixty-five percent reported increased sales during the first six months of the year,” stated Steve Neumaier, president of Goldwell New York and chair of the PBA task force charged with managing this research effort. “This shows a marked improvement over the second half of 2012. The median sales increase was thirteen percent which highlights the continued strength of the professional beauty industry.”
Salon oriented education continues to be an important – and growing – part of successful distributor businesses. Neumaier went on to state that “thirty-one percent of participating distributors reported adding employees to their education departments, emphasizing the importance of education in driving sales.”
Members of PBA’s distributor or manufacturer sections can purchase the full survey here. If you are a full service distributor, with an in-the-field sales force and/or professionals-only store(s) and have interest in participating in future surveys please contact PBA’s director of membership & association programs, Elizabeth Fantetti by phone at 480.455.3430 or via email at Elizabeth@probeauty.org.
PBA Semi-Annual & Biennial Surveys
PBA conducts and publishes survey results semi-annually and biennially. Providing both quantitative and qualitative data, the semi-annual version includes information on five primary business sections: sales, product lines, stores, employees and education and the full biennial version includes those sections as well as sections on human resources, financial data, warehouse/freight, advertising/promotion and business conditions.
About PBA Corporate/Membership
The Professional Beauty Association’s (PBA) purpose is to advance the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more.
PBA is the largest organization of salon professionals with members representing salons and spas, distributors, manufacturers and beauty professionals/NCA. Visit probeauty.org for more information.