Look Good…Feel Better Names NCA Member Linda Whitehurst New National Project Director

By Amy Brooks

LONG-TIME NCA SECTION MEMBER Linda Whitehurst has always been involved in charity. Dedicating more than 20 years to the National Cosmetology Association’s (NCA) Look Good…Feel Better program, Linda has taken on nearly every role, including volunteer, state trainer and national advisor. PBA | NCA is pleased to announce that as of January 2010, Linda began her new role as Look Good…Feel Better national project director.

Look Good…Feel Better (LGFB) was developed in 1989 by the Personal Care Products Foundation (PCPF) to give beauty professionals the opportunity to give back. LGFB is a free, non-medical, brand-neutral, public-service program dedicated to helping patients undergoing cancer treatments manage their treatment and recovery with greater self-esteem and confidence.

As a busy salon owner, educator and licensed cosmetologist for more than two decades, Linda began volunteering for LGFB since its inception. “I have always been in volunteerism, it’s just the way I was raised,” Linda said, adding that she was immediately intrigued with the program. “The transition was natural for me to do something that hairdressers were doing. It was just a natural fit.”

Patients participating in a two-hour LGFB group session are taken through a 12-step beauty routine, covering everything from proper cleansing and moisturizing to applying the finishing touches with the right lipstick shade. Patients are also trained on techniques to style and care for wigs, different ways to use scarves as headwear and how to create a fun and simple turban.

Linda said she has enjoyed watching the program evolve from one-on-one sessions with basic supplies to what it is today – a group of women learning together and supporting one another. Linda said patients almost always leave with a lighter step and a few new friends.

“When the patients come in, they sometimes have a look like they don’t know what they’re getting into and they may be a little timid and shy at first,” Linda said. “But the biggest thing they take away is the group camaraderie. They realize they aren’t in it by themselves and many go on to get involved in other programs to help them in recovery.”

For the volunteers, Linda said, the instant gratification is one of the most rewarding aspects of LGFB. “[Salon professionals] are used to working in the salon and seeing a difference instantly. Volunteering in this program, you know right then that you’ve made a difference.”

As the new LGFB national project director, Linda says she is excited about the merger of NCA with PBA and looks forward to reaching out to beauty professionals from across the industry and spreading the message of giving and volunteerism. She said she wants every beauty professional to benefit from the spirit of giving back. “When you’re having a bad day or feeling down, going to a session makes you really appreciate what you’ve got and how lucky you are. It really makes you look at life different and appreciate every day.”

LGFB is part of the NCA Cares Fund, which also includes CUT IT OUT/Salons Against Domestic Abuse, the Disaster Relief Fund and Dining for Change. For more information about the NCA Cares Fund and ways to get involved, visit ncacares.org. To learn more about LGFB, visit lookgoodfeelbetter.org.

Article taken from Vol. 1 Issue 1 PBA Progress Magazine. Read the full issue here.