RNID, the largest charity representing deaf and hard of hearing people in the UK, is urging beauty salons to use Deaf Awareness Week as an opportunity to expand their customer base by ensuring they are fully accessible to the nine million people in the UK who are deaf or hard of hearing.

According to Professional Beauty, RNID is asking salon/spa managers and owners to be aware of Deaf Awareness Week, June 28 through July 4, after its annual membership survey found  “71% of respondents said they would be encouraged to use a specific service if the staff are deaf aware.”

RNID chief executive Jackie Ballard explained beauty therapists can make very simple changes that will improve a deaf or hard of hearing client’s experience and encourage return, including deaf awareness training, providing fully operational induction loops and removing unnecessary barriers. To read the entire story, click here.

Source: Professional Beauty