Kevin Otero is an expert in identifying and streamlining key business challenges and opportunities in the beauty industry. As a partner at Simpactful, former V.P. at Procter & Gamble and an industry thought leader, he has identified 18 key Future Forces affecting daily operations in the beauty industry. Kevin will share a few with us at the upcoming PBA Executive Summit – where we will highlight key disruptive forces affecting beauty industry business models and profitability, as well as address how to capitalize on current and future periods of rapid change to differentiate and remain relevant.
Some of the Future Forces topics include:
How the Internet of Things, Artificial Intelligence, Machine Learning, Mobile Technology, Robotics, and Apps have changed the beauty landscape.
The evolving purchasing habits of this demographic that soon will be the biggest spending group and how their use of technology and shopping expectations are changing what all consumers expect.
Navigating through the growth of specialty shops like Ulta Beauty, Sephora, and Blue Mercury.
Capitalizing on the variety of ways to sell and purchase products and services.
“This is a time like no other time in the industry. It’s important for leaders to stay abreast of the changes that affect all aspects of the beauty industry, from distributors to manufacturers, salon owners and stylists.”
Are you ready to disrupt your space in the industry? Join us at the PBA Executive Summit – Dec 6-7 in Scottsdale, Arizona. Tickets are going fast – purchase yours today!