Table of Contents
Cover Letter and PBA Member Message
Section 1: General Show Information (Show Info, Deadline Schedule, Rules & Regulations)
Section 2: Badges/Forms/Housing
Section 3: GES Information
Section 4: Electrical/Cleaning/Plumbing/Utilities
Section 5: Booth Furnishings
Section 6: Labor & Shipping
Section 7: Miscellaneous Services
Section 8: Marketing & Advertising Opportunities
Broaden your competitive advantage by increasing your credibility, image and prestige! Marketing and promotional opportunities are an impactful way for you to reach the highly targeted audience of licensed salon and spa professionals. Purchasing marketing and promotional opportunities increases visibility, creates brand awareness, drives traffic to your booth, and increases sales.
As a sponsor or advertiser, you will receive exclusive benefits and special recognition before, during and after the show. Whatever your budget or goals may be, we can create the marketing and promotional opportunity that is right for your company.
All marketing and promotional opportunities are available to ISSE Long Beach exhibitors only. Speak with your sales representative for specific deadline dates corresponding to each opportunity.
The PBA Beauty Bar caters to licensed beauty professionals who want only the best beauty products without all the guesswork. Now, they can discover new favorites in a convenient location on the show floor while you increase your brand awareness and gain valuable market share!
The PBA Beauty Bar will be located in the Arena Hall by the classrooms and is limited to 20 exhibiting companies featuring their top-of-the-line product sample (1,000 pcs required in a min. size 15ml or .5oz). Each sample will be housed in a clear dispenser tube with your company logo/brand clearly displayed.
Call the ISSE Sales Team at 800.468.2274 or Download the Marketing and Promotional Opportunities Brochure.
Want to drive more traffic to your booth? Take advantage of the PBA Member-to-Member Program.
It’s a Win-Win Opportunity: Offer a special members-only deal or discount to attending cosmetologists and your fellow PBA members shopping the floor at ISSE – and PBA will promote the program for you at no charge!
The PBA Member-to-Member Program will help increase sales and drive member attendees to your booth.
Participating exhibitors extend a special member discount to PBA member attendees. The special is at the discretion of the exhibitor, and all exhibitors are eligible to participate. For example:
Submit Your Offer Or contact the PBA membership team at 480.455.3460.
Interested in exhibiting at ISSE Long Beach 2014? Space is filling up fast. Request your space here. All companies who plan to exhibit are required to be a member of the Professional Beauty Association. Membership in your industry association builds a strong and unified industry. Click here for more information on membership. See the 2014 floor plan & list of exhibitors.
The Professional Beauty Association (PBA) will be judging booths to determine the "Best of ISSE" booth displays. All exhibitors are automatically entered into the competition. You do not need to sign up to participate. Be sure to consider this competition when planning your booth presence. Think creativity, think innovation, think outside the box - you may just win "Best of ISSE"! Click here to learn more about the Best Booth Awards.
Best Linear (10' x 10' - 10' x 40')
Best Island/Peninsula (20' x 20' - 20' x 30')
Best Island (20' x 40' or larger)
With an Exclusive Classroom you will be able to conduct your own classes, at your own schedule, exclusively for your company. PBA/ISSE provides
you with the space during the show hours on the day(s) it is reserved by your company. Doors will be opened one hour prior to the show floor opening so that you can setup your space as needed. Please contact Ashley Charter at email@example.com for more information.