Archive for April, 2011

Help Your Beauty Colleagues In Aftermath of Violent Tornadoes

Friday, April 29th, 2011

Devastation in Tuscaloosa, Alabama. Photo by Fox News.

At no time this year has a need to reach out and help your beauty colleagues been more apparent than right now.  The violent and devastating tornadoes that struck the South, sweeping through seven states, wiping out entire communities and killing hundreds, has activated the NCA Disaster Relief Fund and beauty professionals across the U.S. are already taking action to help their brothers and sisters in beauty recover and rebuild.

 

You can be part of this recovery. PBA | NCA is asking all industry professionals to make their tax deductible donations to the NCA Disaster Fund. If you would like to make a donation, or if you or someone you know was affected, visit probeauty.org/disaster-relief-fund.

 

About the NCA Disaster Relief Fund

The NCA Disaster Relief Fund was established in 1955 to assist salons in rebuilding following the devastation of natural disaster. Over the course of five decades, the fund has been there for professionals in times of dire need.

 

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The Best Brush

Tuesday, April 26th, 2011

Finding the perfect brush for your mane can prove to be a “hairy” situation. From paddle to round, vent to boar bristle, the choices are abundant. I recommend buying a brush based on how you want to style your hair. For example:

Paddle Brush

Paddle Brushes are fantastic for detangling and drying long hair. Their wide, flat bases are perfect for creating straight, smooth styles.

 

Round Brushes by Rusk

Round Brushes (like the RUSK Heat Freak brush) will create volume and body and are available in small, medium, large and jumbo-sized barrels. When used with the heat of a blow dryer, the smaller round brushes act like rollers to create curl and movement. The larger round brushes smooth tresses and add body.

 

Vent Brush by Denman

Vent Brushes (like the Denman vent) help to quickly dry your hair straight, creating no bend. A vent brush has extra wide spaced teeth, which make it excellent for detangling wet or dry hair. It also speeds up blow-drying time by allowing heat to get to the hair faster. You can find vent brushesin two sizes: small (for short to medium length hair) and large (for those with longer lengths).

 

Teasing Brush by Monroe

Teasing Brushes (like this one from Monroe) are widely available and can help you to softly back brush your hair to develop desired volume in your crown area. Staggered bristle lengths aids in penetrating and lifting hair.

 

Boar Bristle Brush by Rusk

BoarBristle Brushes (like the RUSK DaVinci) penetrate and grip hair and help stimulate the scalp to release natural oilswhile you brush. A boar bristle brush will provide a relaxing scalp massage while simultaneously smoothing all lengths of hair.

KEEP IN TOUCH

It is my great pleasure to be sharing insider industry information in Sherri’s Steps to Style” PBA blogs! I invite you to follow me on Twitter, Facebookand visit my website www.sherrijessee.com to check out the plethora of articles found there. I will be covering such topics as tips on hair and makeup, working with celebrities, salon ownership, marketing tools, business building, and advanced education. Also, feel free to contact me at sherrijessee@me.comwith topic suggestions.

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Major Industry Player Named Vice President of Education for KPSS, Inc.

Thursday, April 21st, 2011

John Moroney

Cory Couts, President & CEO of KPSS, Inc. has announced that John Moroney has been named Vice President of Education, with the mission of leading the education efforts of both the Goldwell and KMS California brands in North America.

With a career spanning 25 years in the professional beauty industry, including turns as stylist, platform artist, salon owner and educator, John Moroney has spent his entire professional life working to uplift hairstylists and salons. He has worked in all aspects of education, marketing, sales, creative direction and public relations for key industry brands such as Aveda, Sebastian and Wella.

“The opportunity to be part of a new, progressive management team that is focused on getting closer to the professional stylist in order to help build salon success is very exciting. The combination of world-class brands, leadership with real-life salon experience and the ability to be agile and responsive to salons’ needs is exactly what makes this company where I want to be at this stage in my career. When I heard Cory’s vision for the company, I knew I wanted to take this journey,” says Moroney.

Couts commented, “When I took on the role to lead this company one month ago, I made a promise to myself and to my team that we would assemble the best and the brightest to help make the dreams of salons, stylists and our organization a reality. John clearly fits that bill.  He is professional salon education personified.”

Moroney will report directly to the CEO.

KPSS, Inc. is a direct subsidiary of KPSS GmbH based in Darmstadt, Germany, which is a subsidiary of Tokyo-based Kao Corporation. KPSS, Inc. is the manufacturer and marketer of professional hair color, texturizers, shampoos, conditioners, styling and finishing products sold under the Goldwell and KMS California brands. For more information, visit www.goldwell-northamerica.com or www.kmscalifornia.com.

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Look Good… Feel Better Offers First Ever Virtual Workshop

Thursday, April 21st, 2011

Please join us for our first-ever live Look Good….Feel Better Virtual Workshop! The free, two-hour workshop will be     web-cast live from Washington, DC on Tuesday, April 26, 12:00 – 2:00 pm.  It will offer instruction, tips and advice for dealing with hair loss, changes in skin, complexion and nails during your cancer treatment.  The workshop is offered by Look Good…Feel Better and facilitated by two top-notch volunteer beauty professionals – one a national Look Good…Feel Better trainer.  To register at http://onlinevideoservice.com/clients/pcc/index.aspx.

Don’t miss out on your chance to learn helpful, insider beauty techniques from the comfort of your own home, office, or favorite coffee shop!  Can’t make the live viewing?  Don’t worry, the Look Good….Feel Better Virtual Workshop will be available “on demand” on our Web site www.lookgoodfeelbetter.org.  For more information, call 1-800-395-5665 (LOOK), or email fishlingera@personalcarecouncil.org.

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“Pretty” Anyone?… In the Head of A Performer

Monday, April 18th, 2011

Gauze and Terry – It feels so very – good on my der -ri-ere… Do the pretty girl rock!

You notice what I’m wear’in… I’m notici’in you starin… boy I like your haircut! And check out your new high lights… Is that Balayage?

You can learn to to do make-up, and you can learn to do color, BUT…. You can’t learn Pretty!

Oh, and P.S… could you put feathers in my hair? Wait… WHAT?

It is a true pleasure to share my three main intrigues that keep me inspired every single day! The love of Fashion, Finish and of course the Fabulous! And to add a little spice, let’s also take a look at the Face.

Now, Let’s take a trip in the “Now” of these big F”s and find out the what, why and how? Ready… Set… “Pretty” Anyone?

The Fashion

All eyes on me when I walk in. No question this girl’s a 10!  This is the confidence and strength of the summer season “Kick Off”!

The feminine militant strength (OK, men too. This look is the fashion for us all! Remember the key word “Gender Play”), and the 2011 summer fashions are individual and full of life! From the runways of Milan or the sidewalks of a small town somewhere (LOL – maybe my neighborhood!), the craze is short, tailored and individual. The fabrics that give us “Humble Luxury” all while making us feel individual, are totally embracing gauze and terry cloth! The short stream-line, body-hugging fabrics that let us breathe and move through our summer days are adorned with short tailored jackets, stuffed shoulder pads, and large-button hardware for cool summer nights, and adorned with an ankle boot  and scrunch sock (Sorry ladies, Drop the sandals this summer!). Walk any where you choose with an over-sized shoulder bag and you will look and feel like a runway diva! Don’t hate me cause I’m beautiful!

The Finish

Hotter than the “A-list”… next one on my hit list!

The finish of the new summer cuts and colors are embracing the strength of tone and shape that make all of us as individual as the fashions I am wearing! Forget about color foil patterns and haircuts that are the same as the last client you just finished! I want something that works for me and my haircut! No extra value meal here, buster! I don’t want chocolate and vanilla… I want Khaki and sugar cookie, LOL!

The new craving of Balayage (the french word for “hair painting”) takes “Ombre” to a whole new level. Both men and women can have their individual and personal look created by the re-birth of this classic technique!

Here is your Balayage how -to:

1) Control the flow and application of your color to give definition and clarity to your canvas, while not making it a “blur” working on the round points of focus, which are at the occipital bone, parietal crown and the front temporal meets recession.

2) Starting in the back of the head at the occipital, taking a diagonal forward parting, alternate your colors starting from the low center and moving upwards to the outside of the parting. Depending on the amount of coverage needed, a natural look, tends to be with about an 1/8 to a 1/4 inch between tones.

3) Apply from scalp to ends with your tone, while either placing each strand on cotton strips, plastic film or my favorite is to utilize cotton roll, placing one piece at the scalp and one on the mid-range to not allow colors to sit on one another. Follow the same diagonal sectioning and application, moving toward the crown and then to the front temporal/recession zone.

4) Continue to alternate your tones, diffusing from the scalp and working through the ends. When working with 2 to 3 tones,  I go by the general rule of darkest on the low occipital, medium through the crown and then as you move closer to the front hairline and top lid, the idea is to, of course, keep it the lightest shade.

The softness and clarity together with this “no mess” application from the GOLDWELL tools, will keep your clients wearing a signature look. Put this on a re-birth of the Mia Farrow Vidal Sassoon classic with new blunt texture and call it a day! You know that I can take it to the next level baby!

The Fabulous

OK, the Fabulous is everything that we all do! So… the Fabulous is YOU!

So this new infatuation of feathers anchored in the hair has become the crave everywhere! Across the globe, I have got to see them. They shampoo, flat iron and curl! I am not sure of why and how, though I remember growing up with those “feathers” we anchored to our hair that had a special clip attached to them (Mmm Hmm. LOL!)), and we all made sure that at the county fair we had a new set! Maybe it’s that Steven Tyler is a new host of American Idol!?! Regardless, they are here for the time being and I am embracing them! Hello?!? Dude, looks like a lady!

The Face

Take summer to a whole new glow. Bronzer, liner, lash… but don’t leave without your lip gloss! “You Can’t learn Pretty!”

No matter were you go this summer, the gloss shade is still all about RED!  Line them and gloss them, just don’t forget them! (On a BIG P.S. – RuPaul’s Drag Race is at it’s final 3! This is my favorite downtime, and my personal inspiration to find charisma, uniqueness, nerve and talent! Go to logotv.com for Season 3 episodes!)

The electro-pop rhythmic sounds of Britney and Nicki Minaj, Keri Hilson and, yes, even that girl who wines about “Your gonna catch a cold…“, Jar of Hearts, are leading us into summer. The rythyms are making us move our shoulders and pump along through the day ( Turn up that song… that’s my Jam!). What’s funny is that it reminds me of the early 90’s club scene, thump-a-thump! Music that sounds the same, but makes you Get It-t-t-t! ( Hello?!? “EnVogue” early 90’s anyone?) It is the same back beat as the the gay bars world-round that made everyone want to dance (oh, the memories!) OK. Adore It!

I hope that you enjoyed the latest edition of “A Dip & A Trip… In the Head of A Performer” and I can’t wait for you to visit again next month! I am fortunate to be able to view the world, as I am sure most of you are, a bit differently! Finding beauty in everything I see and everything I do! I crave the inspiration from the 3 F’s and this gives me my interpretation of what I want to put into hair! I tell myself every day that “Life is not a dress rehearsal… Live it, love it, create it!”

WWJSD

j

About John Simpson

John Simpson is an international platform artist for Goldwell and a salon partner at Lewis Hair Salon in Pittsburgh, PA. John’s passion is to educate stylists in all salon concepts and full beauty imagery, conveying the message of inspiration and discipline through technique. His motivational and creative teaching style encourages stylists to reclaim their passion and conquer new design fundamentals of hair color, cutting and finishing techniques. For more of John’s inspirations, visit www.johncsimpson.com. For Goldwell Academy programs and events near you, visit  www.goldwellnorthamerica.com. Also, find John on Facebook, MySpace, Twitter, and Linkedin.

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As seen in HOT! Sherri Hits the Road with Nancy O’Dell

Friday, April 15th, 2011

Beauty Whirled

Sherri Jessee Hits the Road with Nancy O’Dell 

Beauty Whirled -  

Sherri Jessee’s upwardly mobile career rose another impressive notch when TV host and Entertainment Tonightpersonality Nancy O’Dell signed on as the official celebrity spokesper-son for Rusk and BaBylissPRO.
Today, between tending to her salon business, headlining at numerous trade shows throughout the world and keeping up with O’Dell’s fre-quent media appearances, Jessee’s schedule is literally bursting at the seams. “I’m a typical stylist. When I’m busy, I’m thrilled; when I’m not, I get restless and bored,” she laughs. “Fortunately, I can’t recall the last time I didn’t have too much to do.”
As for O’Dell, Jessee has perfected her Hollywood hairstyles, includ-ing swift style changes that are frequently needed when her star client does multiple appearances or interviews in a single day. “As a Rusk Creative Team member, I’ve worked with Nancy when she’s done live TV interviews, an infomercial and numer-ous how-to videos, as well as several charity fundraisers, which include the Jerry Lewis Muscular Dystrophy Association and the “Nashville Rising” benefit concert,” Jessee relates. “It’s so important to have a plan and remain organized—which hairstyles Nancy will be wearing when, and how to achieve all of them without overworking her hair.
“I usually start preparing Nancy’s hair while it’s still damp,” Jessee continues. “Sometimes I create curls and then restyle the hair into a smooth-and-sleek ’do, before finally switching-it-up to beach-y waves. I always start out by spraying Rusk Amplifier on the base and then blow-drying her hair for lift and volume. And, no matter which style I’m doing, I use Rusk W8less Plus during my initial session and throughout the day. It never builds up and eas-ily brushes out—benefits that pave the way for the next style change.” (Pssst: W8less Plus is O’Dell’s favorite hairspray!)
As seen in HOT by Hair!s How!

 

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PBA Beauty Week 2011 Invites Beauty Professionals To Be More…

Wednesday, April 13th, 2011

A week filled with premier education, networking, awards and charity – including motivational speaker Stedman Graham, Tour of Zappos Headquarters, NAHA and more.

July 30 – August 2, 2011 │ Mandalay Bay Resort │Las Vegas, Nevada

Phoenix, AZ (April 12, 2011) – Produced by the Professional Beauty Association (PBA), PBA Beauty Week 2011 invites beauty professionals to Be More…Educated, Recognized, Ambitious, Accomplished, and Business Savvy. PBA Beauty Week is more than just a show – it is the professional beauty industry’s most prestigious business, education, networking and awards event in North America. Hosted by Cosmoprof North America (CPNA), thousands of beauty professionals from every sector of the industry will converge in Las Vegas, July 30 – August 2, 2011, to take part in PBA Symposium, the North American Hairstyling Awards (NAHA), PBA Beacon, Best Practice Club (BPC) and the annual City of Hope Gala. PBA Beauty Week brings these leading industry events together under one roof allowing attendees to maximize their participation and productivity while becoming the beauty professional they aspire to be.

“PBA Beauty Week brings beauty professionals together from across the industry and not only inspires them, but gives them the tools and techniques to be the most successful professionals they can be,” states PBA’s Executive Director, Steve Sleeper. “With a line-up of the industry’s most respected experts, this week is sure to be a success.”

2011 will mark the third annual PBA Beauty Week, which continues to evolve to meet the ever-changing needs of the industry. As one of the best investments beauty professionals can make in expanding their businesses and careers, PBA Beauty Week will revolve around the theme of “Be More.” All programs, events and education are built around this central theme to further enhance the take-home knowledge busy professionals seek. With more than 25,000 international beauty professionals expected to attend, PBA Beauty Week and CPNA will once again be held at the Mandalay Bay Resort in Las Vegas. An overview of events include:

PBA Symposium – Be More Intelligent: Open to the entire professional beauty industry, PBA Symposium presents comprehensive education and networking like no other event. 2011 will feature keynote speaker Stedman Graham, author of You Can Make It Happen: A Nine-Step Plan for Success. Graham is a noted motivational speaker focused on achieving success in life and business, as well as Founder of the My Life is About Foundation. In addition to Graham, PBA Symposium will also feature an array of top beauty professionals, authors, and salon/spa consultants including: Kristi Valenzuela, Harry Wood, Tom Kuhn, Julie Shepperly, and Glenn Baker.

In addition to the PBA Symposium General Sessions, breakout tracks will offer more intimate learning environments designed around specific topics including leadership, increasing revenue transactions, social networking and more. Attendees will have an assortment of topics to choose from, while staying focused on business building and advanced networking. Attendees can also take a specialized tour of the renowned Zappos headquarters. See first-hand the explosive growth of Zappos and why their corporate culture and customer service have made them one of the hottest retailers! (Time blocks have also been incorporated to allow participants to attend CPNA.)

NAHA – Be More Recognized: With record attendance every year, NAHA is a “must-attend” event. As the most prestigious beauty competition in North America, NAHA celebrates the artistry and skill of the professional salon industry. Held annually, this star-studded Awards Ceremony features a Red Carpet Reception, live entertainment and the recognition of industry greats and emerging talents. At NAHA 2011, Stan Klet, Sr. will be inducted into the NAHA Hall of Leaders and Michael O’Rourke will be honored with the Lifetime Achievement Award. NAHA will take place on Sunday, July 31 at the Mandalay Bay Resort and will be broadcast via free streaming video at hairdesignertv.com.

PBA BEACON – Be More Ambitious: Designed to promote the next generation of professionals, Beacon provides an amazing opportunity for students to network and interact directly with industry leaders and learn how to jump start their career, market their services, and operate a business successfully. Beacon prepares students for success in their first year as a beauty professional.

Best Practice Club – Be More Accomplished: By invitation only, BPC provides a forum for the nation’s leading salon owners grossing over $2.5 million annually to meet and discuss consumer trends, employment issues, and the best overall practices that help a business thrive.

City of Hope Gala – Be More Giving: This annual black-tie event gathers the industry’s top professionals in support of the City of Hope Hospital and Research Center and its mission to fight cancer, diabetes, HIV/AIDS and other life-threatening diseases. Sara Jones, Senior Vice President & General Manager of Joico, will be honored with the Spirit of Life Award. The Spirit of Life Award is the hospital’s most prestigious honor recognizing business and philanthropic contributions. The 2011 Gala will now be held at the start of PBA Beauty Week, Saturday, July 30 at the Mandalay Bay Resort.

Cosmoprof North America: CPNA is the premier business-to-business trade event for the global beauty industry. At CPNA new products are launched, new companies are empowered and new business deals are inked. Featuring distinct programs such as Discover Beauty and the International Buyer Program, CPNA focuses on bringing tomorrow’s leading brands to the forefront and connecting decision-makers with companies looking to expand globally. Having continually grown over the years in both attendees and exhibiting companies, it is the quality of the buyers and the professional nature of the companies that set CPNA apart from other beauty trade events.

For additional information on the events that will comprise PBA Beauty Week: Las Vegas, visit probeauty.org/beautyweek.

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Salon Iris Software is Proud to Release an Android App That’s FREE!

Monday, April 11th, 2011

The below text is reprinted from a press release. PBA has no affiliation with Salon Iris.

April 6, 2011 Brighton MI - Salon Iris software is proud to announce our release of an exciting, new feature:  the FREE Salon Iris Android app.  It runs on any mobile device, such as a phone or tablet that runs Android.  You can remotely access many exciting features in Salon Iris software, such as:

  • View appointments
  • View client formula history
  • Add new appointments
  • View product information
  • Edit existing appointments
  • View service information
  • Add/edit clients
  • Run totals reports

You can get the FREE Salon Iris app by going to the Marketplace on a phone or tablet that runs Android and search for “Salon Iris.”  Then, install Salon Iris Version 9 on your desktop computer.  From within Salon Iris Version 9 (Trial, Standard, Professional or Network versions), you simply create a LiveAccess user account ID and password.  Then, the ID and password are used to login to the Android app and you are ready to go.  It only takes a few minutes.

“We received a lot of requests for this feature.  Owners of spas and salons would like to access these features from home or to check in while they are on vacation.  Employees also like the flexibility of being able to check their schedules from home or on their phones while they are out and about,” according to Christianna Jackson, Vice President of DaySmart Software Inc., makers of Salon Iris.

About DaySmart Software Inc., makers of Salon Iris software

DaySmart Software Inc., makers of Salon Iris software, is located in Brighton, MI.  Salon Iris is a complete package for your beauty business or spa. It has full support for employees and booth renters. Salon Iris has extensive remote access features.  Salon Iris can help you save time and provide better customer service. In a few simple clicks, you can schedule appointments, check out customers, and much more. Your salon or spa will be better, smarter, and faster.  For more information regarding Salon Iris or for a free trial, call 888-803-4747, e-mail sales@daysmart.com or visit their website at: www.SalonIris.com.

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Aggressive Asian Expansion for The Kirschner Group International

Thursday, April 7th, 2011

The followng is reprinted from a press release. The Kirschner Group International is a member of PBA’s distributor section.

The Kirschner Group, Inc. is pleased to announce three new members to our International Sales Team. Linda Hu and Samantha Vong have joined Rob Robertson at Star Brands. Star Brands and The Kirschner Group are strategically aligned to service China and the Pacific Rim. Edward Valentine has joined The Kirschner Group in a strategic alliance to service Japan.

Linda Hu joins The Kirschner Group International with extensive marketing and sales experience in diverse beauty channels. She has spent over 10 years in the beauty industry, managing both prestige and salon brands. Linda is a native of Shanghai and is fluent in English and Mandarin. Her title and role is Strategic Partner China.

Samantha Vong joins us as a results-driven, senior executive with deep experience in the Asia-pacific region. She spent 16 years with Groupe L’Oreal managing sales, marketing, education and finance teams. A native a Malaysia, Samantha speaks fluent English, Cantonese, Mandarin and Bahasa. Her title and role is Strategic Partner South & East Asia

Edward Valentine, President and Founder of Asia Resources and has joined The Kirschner Group in a strategic alliance to service the country of Japan. Asia Resources was established in 1986 with offices in Tokyo and Los Angeles. Key account services provided are strategic partnering, tactical analysis, new market development and ongoing relationship management.

The Kirschner Group, Inc. is a worldwide, sales and merchandising organization, representing manufacturers in the professional hair, skin and nail industry.

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PBA | NCA’s New ISSE Midwest Show Exceeds Expectations & Ignites the Industry… It’s Here to Stay!

Friday, April 1st, 2011

First year show attracts over 12,500 attendees and 150 exhibitors.

Phoenix, AZ (March 31, 2011) – The Professional Beauty Association | National Cosmetology Association’s (PBA | NCA) first-ever International Salon & Spa Expo (ISSE) Midwest show left its mark on the Chicagoland area and the Midwest. Beauty professionals from all segments of the industry turned out in support of the Midwest’s newest and most complete and cost effective professional beauty show focused on hair, nails, skin care and cosmetics. Held in Rosemont, Illinois at the Donald E. Stephens Convention Center, ISSE Midwest attracted over 12,500 attendees and 150 exhibitors.

Attendees enjoyed three days filled with 250 high-quality educational classes based on an array of topics. The show also featured an International Talent Theater, a NAHA classroom featuring top NAHA veterans and an energetic expo floor filled with an array of products and services for professional use only. The headliners for the keynote and talent theaters included everyone from America’s top financial guru, Suze Orman, whose keynote session sold out, to industry stars such as Damien Carney, Beth Minardi, Martin Parsons, and John Simpson. Attendees were also able to obtain CE hours for certain business, hair, nails, massage and wellness classes.

Exhibitors and attendees alike appreciated savings on everything from hotel room rates to parking and the 100 percent enforcement of checking credentials to ensure that only licensed professionals were admitted into the show. While the first ISSE Midwest show was a success and provided a solid base from which to grow, PBA | NCA reiterates its desire to work with all members of the industry to create one strong and viable beauty event for the Midwest. As with all PBA | NCA events, the profits are put back into the professional beauty industry for education, government advocacy, networking, and enhancing the overall stature of beauty professionals everywhere. ISSE Midwest was no exception.

“The momentum from the first of what will be many ISSE Midwest shows is exciting and PBA is committed to providing an even better show in 2012 for the professional beauty industry,” stated Steve Sleeper, Executive Director, PBA | NCA. “As an association of industry volunteers, PBA truly appreciates the many manufacturers, distributors, salon/spa owners, and licensed professionals that believed in the vision of ISSE Midwest and were there to help bring it to life.”

Layout and Energy Allowed People to Connect

ISSE Midwest’s layout, which created a more intimate feel, allowed exhibitors and attendees to connect like never before. The intimate layout of the exhibit floor allowed exhibitors to discuss their products in more detail, and they made a deeper connection with licensed professionals who were eager to learn and buy. This approach was highly effective. From industry leaders such as CND, Conair Pro/RUSK/BaByliss Pro, Joico, Repêchage, and OPI to new trendsetters such as Hattori Hanzo Shears, Sparkleyez, and Vex|Pro, ISSE Midwest had the exhibitors the industry asked for and the list is sure to expand in 2012.

Nobody Does Education Like PBA | NCA

One of the most successful aspects of the ISSE Midwest and ISSE Long Beach shows was the array of quality education offered. Over 250 educational opportunities featuring everything from the latest in hair techniques, taught by industry leaders such as Martin Parsons, to business advice from America’s leading financial guru, Suze Orman, were offered and highly attended. From industry greats such as Beth Minardi, Martin Parsons, the RUSK Creative Team, John Simpson, and current NAHA Hairstylist of the Year, Tony Ricci, to rising stars including Faatemah Ampey, Renee Antonio, Steve Elias, and J’s Hair Academy & Studio, ISSE Midwest offered a diverse mix of premier talent which attendees were able to experience.

The NAHA Room and International Fashion Theater were two education standouts, with attendees appreciating their close proximity to the show floor and the intimate feeling of being able to connect with presenters.

The all new EstheticsAmerica + Wellness Pavilion also provided continuing education (CE) credits and classes from CIDESCO certified trainers for estheticians and massage therapists. The EsteticsAmerica + Wellness Pavilion is a new and exclusive feature of the ISSE Long Beach and ISSE Midwest shows, providing a dedicated space on the show floor for skin care and wellness products, services, and education.

Events Enhance the Excitement of ISSE Midwest

ISSE Midwest also played host to several networking receptions, hair and nail competitions, and the 2011 Legends & Icons Charity Gala. The 2011 Legends & Icons honorees included famed hairstylist, salon owner and educator, Yosh Toya (Legend) and internationally acclaimed salon colorist, educator and product consultant, Beth Minardi (Icon). The event also raised awareness and funding for the NCA CARES Fund, which serves as an umbrella fundraising effort that supports three important salon community outreach programs including Look Good… Feel Better, CUT IT OUT / Salons Against Domestic Abuse, and the NCA Disaster Relief Fund.

Enhancements Being Made to Rosemont, IL

ISSE Midwest 2012 will be held at the Donald E. Stephens Convention Center in Rosemont, Illinois and is scheduled for April 15 – 16, 2012. The city of Rosemont is also investing in numerous upgrades to the community and will soon open a new entertainment complex which will feature a multitude of bars, movie theaters, restaurants and entertainment venues. With the already apparent benefits and these new added features to Rosemont, this location will make for an even better ISSE Midwest show experience in 2012.

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