Archive for the ‘Uncategorized’ Category

TONI&GUY STYLES NEW YORK FASHION WEEK

Monday, September 26th, 2011

September 23, 2011, New York, NY - TONI&GUY made its anticipated return as an official sponsor of this year’s New York Fashion Week for Spring/Summer 2012 Collections! The TONI&GUY National Art Team lead by Editorial Director Whitney Blischke created runway ready hair looks as only TONI&GUY can and enhanced six designer’s shows.

TONI&GUY partnered with show planner STYLE360 and did all styling for Abbey Dawn by Avril Lavigne, Boy Meets Girl by Stacey Igel, the much anticipated relaunch of Marithe + Francois Girbaud, Sammy B by Samantha Black, Daisy Fuentes, Sachika, as well as created an installment for the Sports & Style Party hosted by Dwight Howard and Victoria Azarenka. The shows
were held at the Metropolitan Pavilion South on September 11th -13th, 2011.

TONI&GUY collaborated with each designer to bring their vision to the runway. Looks ranged from the edgy colored umbre tips at Avril Lavigne to the effortless soft waves at Daisy Fuentes. Other hair highlights included the chic braids of Samantha Black and the classic men’s looks of Girbaud, where Dwight Howard made his modeling debut.

The TONI&GUY team also completed Avril Lavigne and Kylie Jenner’s looks for the Abbey Dawn by Avril Lavigne Show. Kim and Kourtney Kardashian came backstage to support Kylie Jenner as she got her hair done for her first walk down the runway.

“The use of the color hairspray was different for each model and the final look really stood out. It complimented the clothing completely and gave you a full vision of the line,” said Whitney Blischke of the Abbey Dawn by Avril Lavigne show. For Samantha Black the team combined a traditional one sided pick up braid that transitioned into a fishtail. “We braided in synthetic hair to add length, density and texture to all the braids. The look was ambitious in the fast-paced environment of fashion week and we were all really proud of our work when we saw the final looks on the runway,” said National Art Team Member Lindsey Baker.

The inspiration for Sachika’s collection came from the sea; the twin duo design team wanted something “mythical.” “One of the most labor intensive hair endeavors was definitely the mermaids,” said Whitney, “We covered the head in rope braids and once set released them and added wefts to create extreme texture. The end result looked almost like beautiful seaweed and
would have never happened without the amazing team that was working so hard backstage.”

Tutorial videos of each look can be viewed at www.youtube.com/toniguy. For more information on any of the other shows or to set up an interview with TONI&GUY Editorial Director Whitney Blischke please contact Holly de Rivaz at hderivaz@toniguy.com or 310.402.3583.

“Hairography” Anyone?… In The Head of a Performer

Wednesday, September 14th, 2011

“It can get huge before the night is up, we can pull it back before the night is up… it’s gonna get wiiilllddd!”

“You know I like it long. I’ve got extensions, too. All you need to do is just let them go, and oh, make sure it doesn’t poke your eye out!”

“What runs the world? Hair! Who wears it well? Girls!”

“Upside down, boy you turn me… Inside out… teasing makes it round round round!”

“I whip my hair back and forth, I whip my hair back and forth! I whip my… OUCH! My neck !

“I guess I am pushing 40! lol!?” … Wait… what?

It is a true pleasure to share my three main intrigues that keep me inspired every single day! The love of Fashion, Finish and of course The Fabulous! Let’s take a trip in the “Now” of these three big F”s and find out the what, why and how? Ready… Set… “HAIROGRAPHY” anyone?

There’s nothing like dancing with your hair down: bouncy waves trailing as you leap across stage, free-flowing locks swooping with each head roll, flirty bangs flopping in your eyes—or the oh-so-enjoyable way it sticks to your lip gloss through an entire piece. Well, sometimes letting your hair out is not quite as easy as it seems.

Choreographers in all dance styles—ballet, modern, musical theater, dance team—not only choose particular hair-dos, they also actually choreograph hair movements.

Get ready for this…it’s called HAIROGRAPHY.

The Fashion

It will fit tight before we hit the club. It can be bright or dark , can’t mess it up. We can get it right!

The art of seductive movement and romantic flirtation is not a new thing by any means, and it does not just happen in hair alone. The perfect body shaping outfit to show off your “Hairography” is key! What intrigues me about the art of dressing for your tresses is the decision of which will be more movable or which fuller? Full dress=tame hair. Full hair=tailored outfit. Big + Big = A lot of BIG!!

If we think about our video vixens, while perfectly tossing hair that strategically falls across their face, the clothing never gets in the way! No high necks, or fluffy collars, it’s tight and right! I mean hair just sticking to your lip gloss is sexy. Hair tangled in your collar? Ewwww! lol!

With fall fashions now on the way, you will find tailoring and lines allow a clean body-hugging shape that will let you suggest the mood you want! Like… “Let’s get on the dance floor!”

The Finish

I’m a Sla-a-a-ve… for hair!

The art of watching many women throw their hair to suggest or to simply have fun is powered by the beauty of the perfect blowout or set! Think about it… How many of you have put the flat irons down, or started using them to to create ribbon like curls? Or even found that old barrel iron or hot roller set to create a loose, free style? Better still, how many of us have found that we are starting to chemically perm or “texture wave” the hair? I dont know about you, but the new perm is a service the new youth is craving! They didn’t experience the perms of yesterday so to them… it’s Magic! Try a “body builder” permin and the dough-ray-me $$$ will follow!

“The Curl”

The new fascination with fullness and ease are making a come back with a new spin on the perm called “Body Building.” To create the look:

• Large 1-1 1/2″ sections taken in a triangular base form with a full sized rod through the parietal round or the whole head, providing the natural curl and ease the client craves.

• There are now also soft rubber concave rods which provide an easy wave to the length vertically. Think new spin on the spiral wave!

• This new technique is non-committal, lasting about 8-12 weeks. Though… doesn’t that seem to be when they change their minds about something new anyway? LOL!

“The Blow Out”

Elbows and shoulders up! Create volume at the root and softness through the middle. To create the look:

• The key to moveable full hair is volume at the base and the smooth shine through the middle.

• Do not over product the hair.

• Use a dry volume spray like GOLDWELL Style Sign “Double Boost” through the root area and a weightless controller like “Hot Form” through the length.

• Work at least 80% of the moisture out of the hair first before brushing. The remaining moisture helps you create bounce and fullness!

• Working a medium-sized round brush at the root in the direction of the fall, lift up at 180 degrees then down through the length at a 45 degree angle. Continue this throughout the full head.

The Fabulous

OK, the Fabulous is everything that all we do. So… the Fabulous is YOU!

The art of hair’s power and cohesive body language together is something that I have always loved, as I am sure many of you do! To watch the men and women out on the town, a video that makes you move even if your in sweats cleaning the house or a loose short bobb swinging round (get it Dorothy) or the pixie tousle, it make me giggle! Even myself, I love when my longer hair gets the perfect wind! Helloooooo… if Beyonce can do it! Watch me! (jk. ok, not really!)

Google the GLEE episode dedicated to hairography, any ESPN cheer/dance team competition, and of course my favorite way to learn this art - RuPaul’s Drag Race and Drag U for sure!

And for the men, Hairography has been around as well, well maybe not to such an extreme. A more discreet way of brushing the hair away near the brow with a finger or two, or the finger rake behind the ear, and even the clipper tailored guys with a flat-palmed massaged neck move! I know it’s crazy, but watch for it and we will smile together! I’m Coming Out!

The Look

For Hairography, take Ke$ha’s advice… lots of glitter… and lots of gloss! You need it for your hair to stick to while working the sexy you! LOL!

The head rolls of any Britney, Beyonce, Shakira or J.Lo music video, and many more, will keep you excited, inspired and, if anything, ready to pump it! Count how many times their hair whips around. My favorite is Britney’s “I’m a Slave”… So HOT!

I hope that you enjoyed, and I can’t wait for you to visit again next month for another dip & a trip! I am fortunate to be able to view the world, as I am sure most of you are, a bit differently! Finding beauty in everything I see and everything I do! I crave the inspiration from the 3 F’s and this gives me my interpretation of what I want to put into hair! I tell myself every day that… “Life is not a dress rehearsal… live it , love it, create it!”

WWJSD
j

About John Simpson

John Simpson is an GOLDWELL International Artist & GOLDWELL Art Director, and a salon partner at Lewis Hair Salon in Pittsburgh, PA. John’s passion is to educate stylists in all salon concepts and full beauty imagery, conveying the message of inspiration and discipline through technique. His motivational and creative teaching style encourages stylists to reclaim their passion and conquer new design fundamentals of hair color, cutting and finishing techniques. For more of John’s inspirations, visit www.johncsimpson.com. For Goldwell Academy programs and events near you, visit www.goldwellnorthamerica.com. Also, find John on Facebook, MySpace, Twitter, and Linkedin.

PBA Beauty Week 2011 Delivers High Quality Education, Networking, Charity, and Celebration for the Beauty Industry

Wednesday, August 10th, 2011

Phoenix, AZ (August 9, 2011) – Produced by the Professional Beauty Association (PBA), PBA Beauty Week 2011, held July 30 – August 2, 2011 at the Mandalay Bay Resort & Casino in Las Vegas, was another success and lived up to its new theme of helping beauty professionals “Be More Successful”.

PBA Beauty Week is hosted by Cosmoprof North America (CPNA). The overall event allows busy beauty professionals from around the world to gather in one venue to access an array of high-quality education, networking, industry celebrations, and to conduct business with key decision makers. PBA Beauty Week features PBA Symposium, the North American Hairstyling Awards (NAHA), PBA Beacon, Best Practice Club (BPC) and the annual City of Hope Gala.

“The Professional Beauty Association’s mission is to help its members and the industry prosper. While PBA’s many online and on-demand tools are very helpful, there is nothing like coming together with fellow professionals and experiencing the energy and excitement of an event such as PBA Beauty Week,” said Steve Sleeper, PBA’s Executive Director.

2011 marked the third annual PBA Beauty Week and invited attendees to “Be More Successful”. All programs, events and education were built around this central theme to further enhance the take-home knowledge busy professionals seek. With record numbers that included more than 25,000 attending Cosmoprof North America, 3,000 attending the NAHA Awards Ceremony, plus 35,000 from around the world watching online, and more than 600 that awoke early to attend the annual PBA Symposium breakfast and 2011 keynote address by Stedman Graham, PBA Beauty Week proved it is here to stay! An overview of events includes:

PBA Symposium – Be More Intelligent: Open to the entire professional beauty industry, PBA Symposium presented comprehensive education, networking and customizable breakout tracks on a variety of subjects.  New additions for 2011 included the PBA Symposium Business Lounge, which offered best-selling publications by PBA Symposium speakers and the latest industry research and online education materials. This dedicated space also included exhibitors and services specifically catering to the needs of salon/spa owners and managers.  PBA Symposium also featured a tour of the Zappos.com corporate headquarters for an intimate look at their operations and world-renowned company culture.

The caliber of speakers was better than ever in 2011. Keynote speaker Stedman Graham, author of You Can Make It Happen: A Nine-Step Plan for Success, motivated the early morning crowd of more than 600 with his inspiring words and anecdotes. PBA Symposium also featured an array of top beauty professionals, authors, and salon/spa consultants including: Kristi Valenzuela, Harry Wood, Tom Kuhn, Julie Shepperly, and Glenn Baker.

NAHABe More Recognized: With record attendance of more than 3,000, plus 35,000 from around the world watching online for free via hairdesignertv.com, NAHA 2011 was a smashing success. NAHA’s top honor, Hairstylist of the Year, went to Eli Mancha of Bang Salon in Chicago. Twelve other NAHA’s were presented in a variety of categories along with a Lifetime Achievement honor to Michael O’Rourke and an induction into the Hall of Leaders for Stan Klet Sr. In addition to the array of celebrity stylists on hand, including NAHA host and Bravo star Tabatha Coffey, the PBA Beautiful Humanitarian Award was presented to actress, model, and Las Vegas headliner Holly Madison for her work on behalf of animal rights and responsible pet adoptions.

PBA BEACONBe More Ambitious: Led by Geno Stampora, BEACON has truly become “the” event for aspiring salon professionals. This motivating and exclusive event, open to the top 200 beauty students who are hand selected based on a rigorous entry process, gives attendees the insight to jump-start their career, make connections, and meet top industry stars.

Best Practice ClubBe More Accomplished: By invitation only, BPC provides a forum for the nation’s leading salon owners grossing over $2.5 million to meet and discuss consumer trends, employment issues, and the best overall practices that help a business thrive.

City of Hope GalaBe More Giving: This annual black-tie event gathers the industry’s top professionals in support of the City of Hope Hospital and Research Center and its mission to fight cancer, diabetes, HIV/AIDS and other life-threatening diseases. Sara Jones, Senior Vice President & General Manager of Joico, was honored with the Spirit of Life Award, the hospital’s most prestigious honor recognizing business and philanthropic contributions.

Cosmoprof North America: Experiencing an 11 percent rise in attendance to more than 25,000, and an 8.5 percent rise in exhibitors to more than 760, CPNA not only drew record numbers, but had key companies and decision makers on hand looking to do business.

CPNA’s exclusive program, Discover Beauty, featured key retailers such Bergdorf Goodman, C.O. Bigelow, Henri Bendel, HSN, Nordstrom, Duane Reade, Zappos.com and others that were on hand to meet with the many unique and exciting brands that made up the 2011 program. Through the International Buyer Program that CPNA also offers, 560 meetings were held with more than 2011 exhibiting companies. Some of the top beauty bloggers in North America were also on site sharing their experience and the latest beauty trends from the show with the world.

PBA Beauty Week 2012 will take place in Las Vegas, July 21 – 24, 2012. probeauty.org/beautyweek.

Salon / Spa Performance Index 4th Quarter 2010

Thursday, February 10th, 2011

The Professional Beauty Association’s Salon/Spa Performance Index is a statistical barometer that measures the overall health of the U.S. Salon/Spa Industry. This quarterly composite index is based on the responses to the Professional Beauty Association’s quarterly Salon/Spa Tracking Survey, which is fielded among salon/spa owners nationwide on a variety of indicators including service sales, retail sales, customer traffic, employees and hours, and capital expenditures.

You can read the full report here:

Get Your Name In Front of Thousands of Potential Clients

Monday, October 25th, 2010

Looking for new ways to drive traffic to your salon/spa? Why not use the most far-reaching marketing tool at your disposal!? With the holiday season just around the corner, now is a great time to start thinking of new ways to get your name out to potential, and existing, customers in your area.

Over the last decade, the Internet has become the no. one marketing tool for small businesses looking for innovative, and affordable ways to communicate services and promotions to the public. In the last two years, a new kind of consumer-focused website has taken email boxes by storm. Groupon.com and LivingSocial.com are two websites that are helping business owners reach thousands of potential customers and giving spend-savvy consumers on the prowl for deep discounts a new reason to check their emails every day.

How it Works:

  • Businesses create an account, either online or by contacting the company, and submit their promotional offer. The most successful offers have an “oh wow” factor, such as a free service with a minimal purchase, or a deeply discounted product, often up to 90 percent off.
  • Consumers sign up to receive daily emails highlighting one “unbeatable” deal on a service, product, and everything in between, in their area. Those consumers can then forward the email to a friend, usually for an added perk.

But here’s the trick to success: The consumer website will only guarantee the offer if a certain amount of consumers sign up to receive the deal. If the quota isn’t met, the offer is revoked and the business makes no money through the promotion.

We Want to Hear from You

Using these types of websites are only one way to get your name out there but we want to hear what you think. Have you used these promotion sites like Groupon and Living Social? Was the partnership a success? What are some other online marketing tools you’ve used to generate sales and draw clients?

Get Ready for NAHA 2011

Thursday, October 7th, 2010

It’s that time of year again – time to show the world what you can do by entering the North American Hairstyling Awards! The NAHA application process opens next week. If you haven’t started planning your entry, now is the time!

Get inspired with NAHA-veteran and stylist guru John Simpson’s NAHA journey from the latest issue of PBA Progress. Here’s a sneak peak.

“…I’ll never forget that first NAHA experience. I had spent many years photographing my work, creating collections to use as an educator with Goldwell, and, of course, for my global campaigns, but when I decided to create a collection and compete for the majestic prize of a NAHA, it raised the bar to a completely different level. First obstacle: who to shoot my first NAHA collection?…The goal: create a unique collection like any other. Then there was the waiting game. Even though I have presented to hundreds and thousands of people throughout my career, the anticipation of finding out if I was a NAHA finalist was stomach-clenching!” Read the full article on page 20 of PBA Progress.

If you’re looking for some pointers on creating a NAHA-winning entry, check out probeauty.org/naha for tips on what the judges are looking for and how to create a portfolio that gets noticed. And don’t forget to join NAHA on Facebook for updates and to connect with and get advice from other NAHA stars.

NAHA is the most prestigious photographic beauty competition in North America, celebrating  the artistry and skill of the professional salon industry. Each year, individuals are recognized in 13 categories of excellence during a star-studded awards ceremony in fabulous Las Vegas.

PBA’s call for association ambassadors

Wednesday, September 29th, 2010

Do you have interest in getting more involved in PBA while networking and charming other industry professionals? If so, we may have the perfect opportunity for you!

PBA is looking for a few members that have interest in becoming an ambassador of the association.

As an ambassador, you would be expected to phone and/or email new members of the salon and licensed professional section of membership and welcome them to PBA.

Sound intriguing? Contact Angela at 800.468.2274 or email Angela@probeauty.org.