Leaders in Social Media Management & Networking Share Strategies for Success

Phoenix, AZ (January 4, 2012) – In today’s market, social media networking, management and continuous strategizing are key to developing and maintaining a successful business. To teach beauty professionals the latest trends, best-practices and social media engagement strategies, the Professional Beauty Association (PBA) is hosting a four-part complimentary webinar series starting February 2013 and running through March 2013.

Hosted by top marketing professionals, this webinar series will focus on key aspects of professional social networking. From changes to Facebook, Twitter and Youtube, to engaging employees and managing your online reputation; salon/spa professionals will learn to navigate the ever-changing world of social media to maintain a thriving online presence. The four online sessions are 75 minutes each and include a moderated Q&A portion. A certificate of completion is available for those that take part in all four sessions. Webinars include:

Social Networking for Salons | The NEXT Level
Guest Host: Kelly Ehlers, President of Evoke Brand Strategies
Date & Time: February 11, 2013, 12:00 p.m. EST
Learn how to build successful long-term social media strategies and campaigns that utilize employee
strengths while meeting marketing goals and increasing clientele.

Facebook for Business | Is it Working?
Guest Host: Abbie Fink, Vice President of HMA Public Relations
Date & Time: February 25, 2013, 12:00 p.m. EST
Facebook is a great personal tool, but is it an effective business platform? Learn how to properly use
Facebook as a long-term marketing tool to strengthen brand recognition and promote your business.

Claim, Curate and Conquer; Managing Your Online Reputation
Guest Host: Kathleen Turpel, Owner of Imaginal Marketing Group
Date & Time: March 11, 2013, 12:00 p.m. EST
Don’t stop at just creating social media profiles, make them work for you! Each webpage must be
cultivated and maintained to ensure success. Learn how to manage negative reviews, increase positive
reviews and improve search rankings and editorial coverage.

Maximize Engagement with Pinterest, Instagram, Youtube and More!
Guest Host: Nina Kovner, PassionSquared
Date & Time: March 25, 2013, 12:00 p.m. EST
Utilizing numerous sites increases exposure and brand awareness for your business. Learn the
importance of using multiple platforms.
For more information and to register, visit probeauty.org/education.