New Exhibitors: Expectations & Execution | Thursday, September 18, 2014 | 12:00 p.m. EDT

Phoenix, AZ (August 26, 2014) – On Thursday, September 18, 2014, (12:00 p.m. EDT) the Professional Beauty Association (PBA) will host, New Exhibitors: Expectations & Execution, a complimentary webinar designed to guide new trade show exhibitors on how to have a stress-free, productive exhibiting experience.

Frank Cacciato, CEO of Katherine Frank Creative

A recognized industry leader who has worked with countless manufacturers, distributors and educators, Frank Cacciato, CEO of Katherine Frank Creative, will provide critical tips, creative tricks and helpful anecdotes from experienced trade show veterans. This 45-minute webinar will:


  • Discuss why event research is vital
  • Address how to abide by show management rules
  • Provide creative pre-marketing strategies to build awareness
  • Explain how to create and implement an exhibitor plan
  • Clarify the difference between marketing and selling

For more information and to register for this upcoming webinar, go to PBA develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. To learn about upcoming PBA educational opportunities, visit