Going Global: Import/Export Resources

Where do you begin when you want to grow your business to reach international markets? Venturing into the world marketplace can be daunting, from negotiating the labyrinth of import and export regulations, to ensuring that your interests are protected in overseas markets, and more. A recent PBA…

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New Legislation Aims to Improve State and Federal Regulation

The future of the beauty industry may be a bit brighter with the recent introduction of two pieces of legislation: Federal House Resolution 4395 (HR4395) and Alabama House Bill 664 (HB664). Professionals from all beauty sectors are encouraged to learn more and join PBA in…

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Public Relations: Do You or Don’t You?

What is public relations? “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – Public Relations Society of America* Creating a public relations plan and spending time developing, distributing and evaluating honest, positive and effective communications messages…

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Tools and Resources for Public Relations

There are many misconceptions about the practice of public relations. Some believe PR is a discipline full of “smoke and mirrors,” but nothing could be further from the truth. Your customers and the public have a nose for deception, and attempting to fool them will…

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