Public Relations: Do You or Don’t You?

What is public relations? “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – Public Relations Society of America* Creating a public relations plan and spending time developing, distributing and evaluating honest, positive and effective communications messages…

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Tools and Resources for Public Relations

There are many misconceptions about the practice of public relations. Some believe PR is a discipline full of “smoke and mirrors,” but nothing could be further from the truth. Your customers and the public have a nose for deception, and attempting to fool them will…

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Don’t Be an April Fool: Make Sure Your Licenses Are Current

Have you checked your license lately? The Professional Beauty Association (PBA) strives to maintain the highest integrity for the industry and recommends beauty professionals take a moment this month to double check that all required professional licenses are current. While the vast majority of beauty…

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