Industry Tradeshows Remain Viable Marketing Strategy

by Eric Z Horn, CMP, PBA Associate Executive Director, Business Development In just about every industry around the world, exhibiting at trade shows is a tried-and-true tradition for companies big and small. Trade shows remain an extremely effective marketing activity to reach highly targeted buyers…

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You Worked For It, You Earned It

Be Proud of Your Profession by Myra Irizarry, PBA Director of Government Affairs Throughout my time at the Professional Beauty Association (PBA), representing your interests at both the state and federal levels, you have educated me about the many challenges beauty professionals face: dishonest business…

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California in Final Steps to Implement New Manufacturing Regulations

by Debbie Raphael, Guest Contributor California is poised to finalize a regulation later this year that fundamentally strengthens its evaluation of the chemicals used in consumer products.┬áThe members of the professional beauty industry have been key stakeholders in the process of developing this regulation. The…

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Take Advantage of Changing Consumer Trends to Grow Your Salon

In this excerpt from “The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day,” author Veronica Woods discusses how A-List salons plan for longer term growth by watching the trends in the industry. The savvy A-List salon owner stays ahead of…

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