Effective Marketing for the Modern-Day Salon

by Gerard Scarpaci, Guest Contributor Every business needs marketing. Until recently, options for marketing a salon were limited and not easily affordable or reliable. In 2001, when I opened my salon, Spin, in Brooklyn, NY, my choices were to advertise in the local paper, buy…

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The Beauty Industry Rallies to End Domestic Violence

By Rachel Molepske, PBA Manager of Charitable Programs As a salon/industry professional, you encounter countless people from many different walks of life. The beauty of this industry is the diversity, the multitude of relationships and long-lasting friendships that are forged through the work you do…

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PBA’s State Captains Program Continues Growth, Bridges Communication Between Industry Professionals and State Legislators

by Bridget Sharpe, PBA Government Affairs Manager PBA’s State Captains are having a busy year! In 2014 alone, 227 bills have been introduced in states all across the country that are directly related to the beauty industry. PBA’s dedicated State Captains are serving as the…

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Product Diversion: Proactive, Tangible Actions to Protect from Unauthorized Online Sales by Third Parties

By Guest Contributors, Whitney Gibson and Chris Anderson, Ph.D. The dramatic growth of e-commerce and online retail stores in the 21st century quickly led to large markets for product diverters and unauthorized retailers. These parties have made significant money re-selling companies’ products online outside the…

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Professional Beauty is Just Getting Warmed Up, According to Kline

By Carrie Mellage, Kline Pro Research The U.S. beauty industry has gotten off to a slow start in 2014 due to severe winter conditions and record low temperatures across much of the country, which kept consumers indoors and out of stores. As a result, many…

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