End Discounting Forever and Make More Money

by Susan Vincent Are you discounting your services to get business? It’s a common practice among spas and salons, but it’s an expensive and ineffective way of attracting good, solid repeat clients. What makes it so expensive? Let’s say you offer a $10 discount to…

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The Sky is the Limit: The Many Career Options in the Beauty Biz

By Sherri Jessee For almost as long as I can remember, I have been interested in the world of beauty. Even as a child, I could be found sketching out hair designs and cutting hair. However, never in a thousand years would I have dreamed…

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So Much More Than Numbers: The Magic of Marketing to Your Target Demographic

Part 2 of 3 – 40′s and 50′s By Alisa Marie Beyer We all know that demographics play a major part in our lives. How many people live in your zip code; how big is your kid’s school district; how much money will it cost…

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Plant Your Goals, Grow Your Career

By Harry Wood IV By design, human beings are driven by results. As stylists, we expect instant gratification. We are witness to the fruits of our labor every time we  finish with a client. That is an abnormality within the realm of business, where results…

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