So Much More Than Numbers: The Magic of Marketing to Your Target Demographic

Part 2 of 3 – 40’s and 50’s By Alisa Marie Beyer We all know that demographics play a major part in our lives. How many people live in your zip code; how big is your kid’s school district; how much money will it cost…

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Plant Your Goals, Grow Your Career

By Harry Wood IV By design, human beings are driven by results. As stylists, we expect instant gratification. We are witness to the fruits of our labor every time we  finish with a client. That is an abnormality within the realm of business, where results…

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The Ten Commandments of Hiring and Employee Retention

By Mel Kleiman Today more than ever the pool of job applicants is filled with professionals yearning for employment. They are the skilled and the unskilled. They are the talented and the less fortunate. They are the willing, able, and the desperate. They are male…

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Brand Strategy Overhaul: Knowing When Your Culture, Image and Reputation Could Use a Tune Up

By Julie Shepperly Are you currently or have you ever struggled to retain great talent, meet revenue goals, establish profitability, manage a consistent marketing message, keep your team motivated and customers happy? If you’ve answered yes to any of these then you may be in…

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Foreign Insurance Exposure: Does Your Company Need Foreign Insurance?

By Donna Malkasian Business insurance policies sold in the U.S. generally do not provide coverage for many of the exposures that could possibly occur outside of the U.S. coverage territory. In addition, overseas jurisdictions often require policies and extensions that can only be provided under…

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