Don’t Let Mediocrity Kill Your Business

by Mel Kleiman For more than 25 years, I have run three different businesses, served on several corporate boards, and consulted numerous companies on how to recruit, select, and retain the best employees. Because I have worked closely with all kinds of clients in all…

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End Discounting Forever and Make More Money

by Susan Vincent Are you discounting your services to get business? It’s a common practice among spas and salons, but it’s an expensive and ineffective way of attracting good, solid repeat clients. What makes it so expensive? Let’s say you offer a $10 discount to…

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The Sky is the Limit: The Many Career Options in the Beauty Biz

By Sherri Jessee For almost as long as I can remember, I have been interested in the world of beauty. Even as a child, I could be found sketching out hair designs and cutting hair. However, never in a thousand years would I have dreamed…

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So Much More Than Numbers: The Magic of Marketing to Your Target Demographic

Part 2 of 3 – 40′s and 50′s By Alisa Marie Beyer We all know that demographics play a major part in our lives. How many people live in your zip code; how big is your kid’s school district; how much money will it cost…

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