Protect Your License, Keep Beauty Professional

By Bridget Sharpe, PBA Manager of Government Affairs Deregulation is currently one of the most dangerous threats to the professional beauty industry. State legislators make the decision whether or not to keep state boards of cosmetology intact. In just a few months, legislation that would…

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The Changing Face of the Beauty Industry and the Professional Channel

by Carrie Mellage, Kline & Company The beauty retailing landscape is constantly in flux and has changed dramatically in the 50+ years that Kline has been tracking the market. The consumer’s path to purchase is not always clear as offline and online shopping are more…

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Paving the Path to Greatness: Q & A with 2014 NAHA Winners

By Laura Armenta, PBA Communications Coordinator The North American Hairstyling Awards (NAHA) is the preeminent photographic beauty competition showcasing the industry’s finest. Winning a NAHA signifies the culmination of countless hours of hard work, determination, skill, dedication, and raw talent. The 2014 NAHA Awards were…

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Effective Marketing for the Modern-Day Salon

by Gerard Scarpaci, Guest Contributor Every business needs marketing. Until recently, options for marketing a salon were limited and not easily affordable or reliable. In 2001, when I opened my salon, Spin, in Brooklyn, NY, my choices were to advertise in the local paper, buy…

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The Beauty Industry Rallies to End Domestic Violence

By Rachel Molepske, PBA Manager of Charitable Programs As a salon/industry professional, you encounter countless people from many different walks of life. The beauty of this industry is the diversity, the multitude of relationships and long-lasting friendships that are forged through the work you do…

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