Shop Your Generation: Skin Care Optimized

by Lydia Sarfati, Guest Contributor Consumers are in a confusing spot with endless skincare options offered. From one counter to the next, women and men alike are being wooed by chic looking cosmetic consultants at department store counters donning the ‘latest and greatest’ cosmetics and…

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Business Owners: Know Your Healthcare Obligations, Options

by Bridget Sharpe, PBA Manager of Government Affairs The Affordable Care Act is officially underway. As a business owner, it is important to know your obligations under the new law to avoid potential fines, and your options to maximize dollars and coverage options for your…

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Breaking Down Barriers

Don’t Hope for Customer Reviews, Request Them by Marissa Porcaro, PBA Director of Marketing and Communications Not so long ago, a salon owner or stylist’s primary means of attracting new business was through physical advertising, walk-ins from the neighborhood and client referrals by word of…

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Driving Success Through Culture

2013 NAHA Salon MBA Winner Neroli Salon & Spa Shares Insights on How Culture Creates a Winning Formula by Jessi Marshall, PBA Director of Education and Industry Programs For the 2013 North American Hairstyling Award (NAHA) Salon Masters of Business (Salon MBA) winner, developing a…

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