The Changing Face of the Beauty Industry and the Professional Channel

by Carrie Mellage, Kline & Company The beauty retailing landscape is constantly in flux and has changed dramatically in the 50+ years that Kline has been tracking the market. The consumer’s path to purchase is not always clear as offline and online shopping are more…

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Paving the Path to Greatness: Q & A with 2014 NAHA Winners

By Laura Armenta, PBA Communications Coordinator The North American Hairstyling Awards (NAHA) is the preeminent photographic beauty competition showcasing the industry’s finest. Winning a NAHA signifies the culmination of countless hours of hard work, determination, skill, dedication, and raw talent. The 2014 NAHA Awards were…

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Effective Marketing for the Modern-Day Salon

by Gerard Scarpaci, Guest Contributor Every business needs marketing. Until recently, options for marketing a salon were limited and not easily affordable or reliable. In 2001, when I opened my salon, Spin, in Brooklyn, NY, my choices were to advertise in the local paper, buy…

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