More than 500 salon owners and stylists from across the Northeast attended two exclusive industry events hosted by PBA distributor member Essential Salon Products (ESP) on April 21 and 22 in Cromwell, Connecticut, and Natick, Massachusetts to refresh their skills and learn more about the latest updates from Goldwell and KMS California.

Goldwell guest artist and PBA Government Affairs Chair Tiffany Conway emceed the New England events and shared her secrets to success by giving attendees practical tools for use in implementing the new techniques, and inspiration to transform business behind the chair.

Goldwell Brand Artistic Director, five-time NAHA winner, and 2013 NAHA finalist Dimitrios Tsioumas and Goldwell Hair Care Artistic Team Member Lindie Blackwell served as guest artists and showcased the Goldwell Color Zoom 2013: Beautify! collection. KMS California Artistic Director Michael Noregon and KMS team member Jeff Kilcoyne also shared their talents with exciting cuts, colors and styles with live models on stage.

Supporting victims of Boston Tragedy

ESP team members and presenters started off the show with a tribute to those affected by the bombing at the finish line of the Boston Marathon. The team sang along to a Boston classic, Sweet Caroline by Neil Diamond, while proudly wearing Red Sox gear. The tribute focused on Celeste and Sydney Corcoran, a mother and daughter who were badly injured in the blasts. Sydney suffered severe injuries as a result of being hit with shrapnel and Celeste has lost both her legs below her knees. Celeste and Sydney are both stylists in the Boston area. A family member started a fundraising web page through, which has raised nearly $250,000 to help with her recovery.

“ shared that her page has been the fasting growing in the site’s history,” said Renee Shakour, ESP Executive Vice President.

Celeste and Sydney are beginning the long road to recovery. Celeste Corcoran will work to prepare her limbs for prosthetics that will help the hairdresser return to the work she loves. “It’s been a lifelong passion,” Corcoran said. “I can’t see myself not doing that.”

To donate to Celeste and Sydney’s fund, visit