The Professional Beauty Association (PBA) welcomes special guest Tamra Fiedler Segert, Eufora International Global Educator, for a two-part web event “Recommend and Retain | Building Your Client Base”, designed to help emerging stylists attract clients, provide consistent services and establish successful retail routines.
Join both webinars to establish a strong foundation for your growing career!
Part One: Attracting Lifelong Clients
Develop a professional culture to build and retain your client base. Students and new professionals will learn how to better define themselves professionally, identify their target markets and highlight their points of distinction… to attract more clients! Identify the behaviors, scripts and actions that will lead to positive client interactions and valuable referrals. Learn how to:
- offer a unique experience to your clients… and why you should
- ask for referrals
- craft your own “commercial” of introduction
- empower your clients to look their best – and credit you!
Part Two: Master Retail for Retention
Monday, December 9, 2013 | 12:00pm EST
Retail equals retention! Love it or hate it, confident recommendations help stylists grow their businesses and their relationships. This session helps students and new professionals build a disciplined practice of retail recommendations that will help them gain familiarity with product lines, connect to mentors and embrace their sales numbers! Learn three critical steps that will help you measure your success and achieve your goals. Join us and learn how to:
- connect to your clients through the consultation
- appreciate the benefits of retail recommendations
- instruct and excite your clients about home care
- strengthen your salon team relationships
About PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information.