The long-awaited International Salon and Spa Expo Midwest (ISSE Midwest) made its debut to the industry this past March 26-28 at the Donald E. Stephens Convention Center in Rosemont, Illinois, receiving a hearty welcome from beauty professionals across all segments of the industry, exceeding expectations and setting the stage for many successful years ahead.

Attracting more than 12,500 enthusiastic attendees from as far away as Hawaii, Canada and California, and 150 global exhibitors, the inaugural ISSE Midwest was abuzz with an energy only the beauty industry can bring. Attendees enjoyed 250 educational opportunities focused on an array of topics, including hands-on hair, nails, skin, business and massage and wellness classes, many offering CE Hours, a first in PBA’s prestigious family of events.

Along with deep savings on the hottest new products and beauty favorites from the industry’s top manufacturers, the high-energy show floor featured live demonstrations and a networking atmosphere unmatched in the region. Also featured on the show floor, the International Fashion Theater was a feast for the senses as industry icons, including Damien Carney, Martin Parsons, Raul Martez and the Rusk Creative Team, showed off their latest looks and techniques. The International Talent Theater also delighted spectators with high-energy demonstrations by talents such as Faatemah Ampey, John Simpson, Yosh Toya, along with welcoming 2011’s keynote speaker, financial guru Suze Orman.

Some other event highlights include:

  • EstheticsAmerica & Wellness – an entire area dedicated to the art and skill of professional skin care
  • CIDESCO USA – renowned esthetics education
  • NAHA Room – complimentary education from the leaders in hair and fashion
  • Multi-Cultural Room – exploring diversity in hair design

And much more!

ISSE Midwest Special Events

Along with an exciting expo experience and the highest quality education in the region, ISSE Midwest offered industry professionals several opportunities to come together to learn, share, and give back.

More than 200 professionals attended the 5th Annual Legends and Icons Charity Gala, honoring Yosh Toya (Legend) and Beth Minardi (Icon) for their relentless pursuit to inspire and educate their industry peers. And, hundreds of PBA members came together to celebrate at the PBA Member Appreciation Reception.

ISSE Midwest 2012 will be held at the Donald E. Stephens Convention Center in Rosemont, Illinois, April 15 – 16, 2012. Visit for updates. Join us on Facebook at

PBA Events on the Horizon

PBA is proud to bring the professional beauty industry a family of prestigious events. PBA Beauty Week will take place July 30 – August 2, 2011 at the Mandalay Bay Resort and Casino in Las Vegas. PBA Beauty Week includes the North American Hairstyling Awards (NAHA), Beacon, Best Practice Club (BPC), and PBA Symposium. Learn more at