The Professional Beauty Association (PBA) is pleased to host its new PBA Executive Summit, December 4-5, 2014, in Scottsdale, Arizona. Welcoming upper-level management from the beauty manufacturing and distribution sectors, attendees will explore consumer trends, how marketing and communications are changing with expanding technology and social connections, and in-depth industry data to apply to your business strategy.

2014 Moderator

Gene Randall

As a former CNN Anchor and NBC Correspondent, Gene Randall has been front and center to chronicle global events over the course of his impressive career span.

 

SPEAKERS AND TOPICS

Jane Buckingham

What Gen Y & Millenials Want from Your Brand

Explore the differences and similarities between generations X and Y and various marketing strategies geared toward each age group.

 

Steven Berlin Johnson

Where Good Ideas Come From

Identify the environments that have fostered the greatest innovations and the principles that have encouraged creativity and grown businesses across history.

 

Carrie Mellage

Results from PBA’s Industry Research Study

Be among the first to explore data from the revolutionary Kline Pro study to help identify trends, benchmark performance, evaluate competitive beauty related sectors.


DATES AND SCHEDULE

Thursday, December 4, 2014
5:30pm-7:00pm – Event Registration
5:30pm-7:30pm – Welcome Reception

Friday, December 5, 2014
8:00am – 9:00am Breakfast
9:00am – 6:30pm PBA Executive Summit9:00am     Event Opening with PBA and Moderator Gene Randall
9:45am     Keynote Presentation – Jane Buckingham
11:15am   Networking Break
11:45am   Kline Research Presentation
1:00pm     Lunch
2:30pm     Keynote Presentation: Steven Berlin Johnson
3:30pm     Networking Break
4:00pm     Panel Discussion/Review with all speakers
5:30pm     Closing Thoughts and Reception

* Space is limited. Reserve your seat today.


PRICE

$499 – PBA Members
$749 – Non Members

Learn more and register at probeauty.org/execs.


About PBA Education

The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information.