The Professional Beauty Association (PBA) is pleased to present the first ever Regional Salon Summit, September 10, in Holliston, Massachusetts, just outside of Boston. This one-day business seminar is designed to motivate and inspire salon/spa owners and managers while providing the relevant business building techniques to take home and implement immediately in the salon.
PBA’s Regional Salon Summits are designed to educate and inspire. Salon Owners, Managers and Key Staff will elevate their business, their careers, and their profession with the knowledge they take away from this one-day seminar.
Social Intelligence: Leveraging Social Platforms to Grow Your Business
The social game is about engaging your audience at several levels. In this enlightening program, learn which social platforms are essential to building relationships, how to encourage referrals and drive client traffic; the key social metrics to measure, what they mean and why they matter; and, how to use your actual, measurable social data to analyze marketing and promotion results.
Overlooking or forgotten your strengths as a leader? Beauty industry coach Terri Cowan helps you take back the reins and make the most of your salon, your business, and your lifeblood. Leadership’s job is to manage the talent. The employee’s job is to manage the effort. Terri will explore how to focus on what you want to accomplish.
The 21 Irrefutable Laws of Leadership
Vivienne will teach the 21 Laws of Leadership so you will understand that if you follow the laws – people will follow you. Vivienne will guide you through what others have learned about the art of connection and how persuasively communicating your ideas can create buy-in and attract followers.
All salon/spa owners talk about getting to the next level. Employee challenges, cash flow issues, lack of systems and accountability get in the way. But achieving next-level success is possible and can be truly extraordinary if you know and use the system. This presentation focuses on the systems and disciplines every salon must use to drive productivity, profitability, staff retention and customer loyalty. Be challenged, inspired and recharged to lift your salon to a next level beyond your wildest dreams.