We all know social media helps drive traffic to your website, but what steps do you take to increase traffic to your trade show booth? Social media is an effective way to leverage your marketing power by generating excitement before and during a show while directing attendees to your booth. By integrating social media into your overall trade show marketing strategy, you have the ability to keep the conversation going even after the show ends.
May 16, 1:00pm EST
Join PBA and Marketing Savant’s Dana VanDen Heuvel to learn insights, tips and strategies for implementing social media for trade shows.
- Successfully integrating social media into your trade show marketing strategy
- Determining what channels to use and when
- Implementing the latest social media strategies to support your trade show goals
- Learning from case studies outlining how exhibitors use Twitter, Facebook and YouTube to drive booth traffic and generate leads
PBA member attendees will receive a comprehensive e-book on social media for trade shows.
About PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information.