Following the tremendous success of the debut event in 2012, the Professional Beauty Association (PBA) is pleased to bring together distributors from across the country for the 2013 PBA Distributor Executive Conference, April 10-11, 2013, hosted by Professional Salon Concepts in Joliet, Illinois.

Join our panel of experts, including Josh Hafetz of Raylon Corp., Terri Cowan of Professional Salon Concepts, Jon and Renee Shakour of Essential Salon Products, and others, for an intimate discussion around the most current issues and trends. This PBA Live Education Event is designed to bring together veteran and new distributors to spark discussion and foster growth in our industry.

Topics Include:
Sales Force Management

Join representatives from The Next Level Sales Training and Distributor Panelists as we dive into the topic of the Distributor Sales Force. We will discuss the diff erent training methods for both new and veteran sales consultants. Come prepared with your questions and ideas on sales rewards and incentives, training methods, bringing on a new sales consultant and get our expert panel’s views on other issues pertaining to your sales force.

Vendor Relations

The most popular topic from 2012 is returning in 2013 so that we can continue the great conversations that we were only able to touch upon the fi rst time around. One of the best ways to grow distribution is through two-way, mutually beneficial relationships with your most strategic supply partners that deliver greater levels of innovation to increase competitive advantages. We will also discuss diff erent contract provisions and approached to consider including contracts with salons and manufacturers.

Professional-Only Stores

With the explosion of Booth Renters the need for professional only stores has grown with the change in the market. Our panelists will discuss insights how stores can be utilized so that they can be a benefit to your organization without being a detriment to your sales force. Come prepared to discuss the aforementioned issues as well as store development and location, staffing, loyalty programs and much more.


Education can be your most valuable tool to ensure sales growth if it properly allocated and managed. The options for education can seem endless and completely overwhelming, from In Salon Education to Major Multi-manufacturer Events and everything in between. Learn how to use education to your advantage. Education can be more than an expense. It can be used as a sales growth tool, in loyalty programs and yes, even a profit center.

A room block is secured at Harrah’s Hotel and Casino, located in Joliet, IL. Event information including speakers, locations, dates and times are subject to change at any time. Check for updates.

About PBA Educati0n

The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit for more information.