There are many misconceptions about the practice of public relations. Some believe PR is a discipline full of “smoke and mirrors,” but nothing could be further from the truth. Your customers and the public have a nose for deception, and attempting to fool them will ultimately backfire. Use public relations activities to highlight your news and accomplishments, “put your best foot forward” and strategically interact with your key stakeholders to build relationships.
Take advantage of these PBA member resources, connecting you with tools and information to help you implement or improve your public relations program:
- Business Blueprints. PBA’s Business Blueprints contains a Basic Public Relations Primer for Salons/Spas, offering useful tips on interacting with the media, including sample press and Mat (prewritten copy) releases, along with do’s and don’ts to ensure success. You can also find a sample PBA Member Announcement press release, and actual, successful special events profiles. All for free to PBA business members!
- The List. Have a social media question, or looking for a great event idea? Network with other professionals through your PBA membership section’s email Listserve and gain knowledge through others’ experiences and best advice. Archives of past conversations are also available and searchable. The PBA Listserves are open to PBA members only. To join your membership section’s PBA Listserve, email firstname.lastname@example.org with your name, member ID and email address. We’ll sign you up and send you instructions to access the conversation.
- PBA Education. Take advantage of PBA’s 24/7 online education offers through BeautyU and live webinars. PBA members receive 20% off.
- Professional Links. Visit PBA’s Professional Links page often for an easy reference to beauty industry and business resources, including some great knowledge base sites for media coverage and distribution, social media, PR measurement and more. Have a great link you want to share? Email Teena Austin, email@example.com, with your suggestions or questions about public relations matters.
Not a PBA member yet? Join today at probeauty.org. You Belong!