If you’ve ever met Alexander Turnbull, you know he’s not just a stylist—he’s a storyteller, a mentor, and, most of all, someone who truly cares. His passion for wigs goes far beyond creating beautiful hairpieces; it’s about changing lives, restoring confidence, and helping people feel like themselves again.
But how did he get here? How did a hairstylist from the UK become one of the most sought-after wig artisans and educators in the industry?
A Turning Point: From Hairdresser to Wig Artist
Like many stylists, Alexander began his career working with natural hair—cutting, coloring, and styling. He loved the craft, but over time, something kept pulling at him. He noticed that some of his clients weren’t coming in for a trendy cut or a fresh color—they were coming in because they had to.
Some were experiencing hair loss due to medical treatments, aging, or conditions like alopecia. And with each appointment, he saw the same heartbreaking pattern: they weren’t just losing their hair—they were losing a part of their identity.
That moment hit hard.
Alexander knew he wanted to do more than just offer a good haircut. He wanted to give people their confidence back, to create something that wasn’t just hair—but hope.
So, he turned his focus to wigs. And it changed everything.
Why Wigs? The Art of Transformation
The first time Alexander customized a wig for someone struggling with hair loss, he saw the instant transformation—not just in their appearance, but in their spirit. The way they sat up straighter, the way they smiled at themselves in the mirror. It wasn’t just about looking good; it was about feeling whole again.
That was the moment he knew: This is what I’m meant to do.
Working with wigs brought together everything he loved—technical skill, creativity, and most of all, purpose. He started perfecting his craft, learning the intricacies of wig construction, fiber technology, and how to make wigs look as natural and comfortable as possible.
But then he realized something else.
Many stylists, just like he once had, were afraid of working with wigs. They didn’t know how to cut them, style them, or even talk about them with clients. He saw talented professionals avoiding an entire part of the beauty industry simply because they weren’t confident in their skills.
And that’s when his passion for education was born.
The Mission: Teaching, Inspiring, and Empowering Others
If you ask Alexander what he loves most about his work today, he won’t just talk about wigs—he’ll talk about the people.
Through his role at Aderans Hair Goods, he’s built a career that allows him to not only create, but also teach. His Wig Artisan Education Series has become a place where stylists from all backgrounds can come to learn, grow, and walk away empowered.
It’s not about making education feel overwhelming or intimidating. It’s about breaking down the barriers, showing stylists that wigs are just an extension of their artistry, and giving them the tools they need to thrive.
And at the heart of it all? Confidence.
Confidence for the stylists who learn from him.
Confidence for the customers who wear his wigs.
Confidence in knowing that hair loss doesn’t have to mean identity loss.
Looking Ahead: The Future of Wig Education
Alexander isn’t slowing down anytime soon. He’s committed to pushing wig education further, ensuring that more stylists feel comfortable and skilled in offering wigs as a solution for their clients.
His vision for the future includes:
💡 Making wig education more accessible—helping stylists all over the world master the art of alternative hair.
💡 Innovating new techniques—blending traditional hairstyling with the latest in wig craftsmanship.
💡 Helping break the stigma around wigs—making them not just a necessity for some, but an exciting, everyday beauty choice for all.
As he always says, “A great wig isn’t just about how it looks—it’s about how it makes someone feel.”
And thanks to Alexander Turnbull, more people than ever are feeling beautiful, empowered, and seen.
