On Behalf Marketing (OBM) offers premium brands a unique chance to connect with the clients visiting their partnered salons.
Phorest Partners Network, powered by Phorest Salon Software, has opened a limited number of slots for North American hair & beauty brands to join its exclusive On Behalf Marketing (OBM) Solution: an industry-leading co-marketing solution delivering exceptional campaign results for salons & brands.
Already used and trusted by some of the world’s leading brands, OBM drives measurable, data-backed ROI by placing your message front and center via branded email campaigns delivered into the inboxes of thousands of engaged salon clients.
As well as helping brands increase revenue, OBM is a cutting-edge solution designed to help brands grow, gain, and retain their partner salons by offering increased support and value.
“With OBM, brands finally reach the end consumer and can get visibility into what’s happening in salons. From bookings to client engagement, OBM is a smart way to drive awareness and revenue. It brings brands closer to salon visitors, gives their partner salons something extra, and is backed by real data.” — Damien Russell, Global Head of Partnerships at Phorest.
Salons That Have Used Phorest’s OBM Solution Experience*
- +46% revenue increase
- +40% bookings increase
- 18% higher email open rates than industry benchmarks
How OBM Works:
- Personalized Content: Your brand collaborates with Phorest’s expert team to craft a series of high-impact email marketing campaigns that align with your business goals.
- Salon Match: We identify top-performing Phorest salons that stock your brand.
- Campaign Execution: Co-branded emails are distributed to each salon and sent on their behalf directly to their client base.
- Results: Your team receives detailed, aggregated performance analytics after the campaign has run, including stats on revenue generated, appointments booked, campaign performance, and more.
Now Accepting a Select Number of Brands to Take Part
OBM is not a one-size-fits-all solution. To maintain quality and results, Phorest are now offering a limited number of slots for hair and beauty brands based in North America.
