Distributor Executive Conference
Join your colleagues to discuss the trends and issues to boost your bottom line.


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Check back for information about the
2018 Professional Beauty Association's Distributor Executive Conference!



2017 Speakers


GERARD SCARPACI

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CARRIE MELLAGE

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2017 AGENDA

Wednesday, April 5, 2017

8:15am - 8:45am     Registration and Check-In
8:45am - 9:00am     Welcome by PBA and PBA's Distributor Advisory
9:00am - 10:00am     Gerard Scarpaci: Social Marketing | Strategies & Trends
Social media is a critical component of every brand's marketing strategy. Distributors now have a responsibility to engage and connect with their customers using the social platforms they rely on 24/7.
Gerard Scarpaci joins us to discuss ideas, recommendations, inspiration and tips to develop powerful social media strategies and stay relevant in an ever-shifting digital landscape.

10:00am - 10:30am     Networking Break
10:30am - 11:15am     Carrie Mellage: A Data-Based Look at the Professional Haircare Industry 
The salon haircare market is notoriously difficult to measure due to its fragmentation. With more than 170,000 locations nationwide that are mostly controlled by sole proprietors, along with the growth of salon suites and booths, gathering credible, quantitative data has been nearly impossible... until now.
Kline has done what no one else has. Kline PRO is a powerful product-level resource that digitally collects hard, transactional POS data from a nationally projectable panel of salons.
Carrie Mellage will share exclusive highlights from Kline PRO regarding today's most popular products and services, the most impactful retail items and services, and the greatest opportunities for growth. Visit the Kline Pro Database to learn more.

11:15am - 11:45am     Distributor Benchmarking Survey
11:45am - 12:15pm     PBA Update with Steve Sleeper
12:15pm - 1:00pm     Lunch
1:15pm - 2:30pm     Panel: What's In, What's Out, What's Ahead
A huge benefit of the Distributor Executive Conference is the opportunity to tap into the collective brainpower of the group and discover what's working and what isn't. Which challenges and triumphs defined us in 2016? How can we fuel growth in 2017? To better address these questions, we've put together a panel of expert distributors from different industries to offer unique insights to the common industry issues and future outlooks.
Panelists: Coming soon!

2:30pm - 4:45pm     Breakout Sessions
A rotation of four 30-minute sessions
This is an opportunity to take a deep dive into the issues and ideas discussed throughout the day. Learn more from the day's speakers and other attendees.

4:45pm - 5:00pm     Day 1 Closing Statements
5:30pm - 7:30pm     DEC Reception

Thursday, April 6, 2017

7:30am     Shuttle Leaves for REI Warehouse Tour
We have been given an amazing opportunity to tour REI's newest distribution center in Arizona, which is among the most sustainable distribution centers in the world. It even produces its own energy and utilizes an innovative water conservation approach.

9:00am - 12:00pm     REI Warehouse Tour
1:00pm     Return from Tour
1:15pm     Event Closing
1:30pm - 2:00pm     Lunch
"To-Go" lunches will be available for those departing immediately