Distributor Executive Conference
Join your colleagues to discuss the trends and issues to boost your bottom line.

2017 Distributor Executive Conference

April 5-6, 2017 | 15825 N. 71st Street | Scottsdale, AZ

Join Distributors from across the country at the 2017 Professional Beauty Association’s (PBA) Distributor Executive Conference! This annual conference will include a combination of sales training, panel discussions and featured speakers in addition to invaluable networking opportunities.

The 6th Annual Distributor Executive Conference was developed by distributors for distributors to discuss opportunities for growth and development regardless of your size. This event is for all independent distributors & direct sellers from emerging, to mid-sized and large to ensure we all have the necessary tools for success in today’s changing industry.

Check back for more details regarding the 2017 event!

2016 Speakers


Dirk Beveridge

Dirk Beveridge is a leading advocate of change and innovation. As one of the country’s most outstanding speakers, he delivers a new voice, a new energy, and a new outlook.

Click here to read more


John DiJulius

John isn’t just talking about it, he lives it, as a very successful entrepreneur of two businesses. John Robert’s Spa, a chain of upscale Cleveland locations, has been repeatedly named one of the top 20 salons in America; and The DiJulius Group, a consulting firm focused on changing the world by creating a Customer service revolution.

Click here to read more


Larry Kopsa

As a former salon owner, Larry understands the financial and management challenges our industry faces. Larry continues to refine his specialized knowledge by serving as a national consultant to salons and spa and as an international speaker.

Click here to read more


Wednesday April 20, 2016

8:00am – 8:30am     Registration and Check-In
8:30am – 8:45am     Welcome by PBA and Distributor Advisory
8:45am – 12:00pm     Dirk Beveridge: Selling & Marketing Relevance in the Age of Disruption

If your sales organization is selling in the same way it did just twelve months ago, you are beginning to lose business. This session will focus on the necessary skills evolution of your sales team. Indicative of this change, a recent Forrester report outlines that one million B2B sales reps will lose their jobs to E-Commerce by 2020. This session will focus on the needed skills evolution of your sales team. In fact, the profession of sales is not being disrupted, those sales people who cannot add value beyond product and price are being disrupted.

12:00pm – 1:00pm     Lunch
1:00pm – 3:30pm     Selling & Marketing Relevance in the Age of Disruption Continued
3:30pm – 3:50pm     Distributor Benchmarking Survey
4:00pm – 5:00pm     Panel: Hiring and Training Sales Consultants

The systems and techniques needed to hire and train new sales consultants change dramatically with each new generation that enters the sales force. Job skills evolve, job performance expectations change and they expect just as much from you as you do from them. Ultimately, it can often become expensive and timely if done incorrectly. Having a defined, repeatable and proven sales hiring and training protocol in place is critical in order to maintain a good standing with your employees and long term satisfaction with your customers. Whether you currently have a system in place or you are just thinking about creating one, this panel discussion will provide you with tips and best practices to support you.

Panelists: Sales Trainer / Sales Manager / Sales Consultant / Sales Recruiter

6:00pm – 8:00pm     DEC Reception

Thursday April 21, 2016

8:30am – 10:00am     John DiJulius: Creating a Customer Service Revolution

Be the brand people cannot live without. Learn how numerous companies are making price irrelevant and dominating their industries by making customer services their biggest competitive advantage! During this presentation you will discover how all of your employees can have compassion and empathy for your customers. John will also cover how to create a vision statement for your customer service and how to create nonnegotiable standards every team member will follow.

10:15am – 11:45am     Larry Kopsa: Running Your Business by Your Numbers

If you’re a typical entrepreneur, you likely have the confidence, intelligence and ambition to run your business. And if you have all those qualities—plus one more essential ingredient—then you have an excellent shot at your business’s success. The problem is, this one critical ingredient often gets the least attention. So what is this all-important ingredient? Having a complete understanding of the numbers that drive your business. During this class, Larry Kopsa CPA will teach you which financial statements you should be looking at, how to interpret those financials and then use them to make smart business decisions. Larry will also give you the industry averages that you need to watch.

12:00pm – 1:00pm     Best Practices (Warehouse and Offices) Videos with Q&A

Every company has that one element they feel gives them an advantage. Whether it is new technology in how orders or packed, an updated system for invoicing or even how to negotiate with your shipping company to ensure the best rates, most distributors have a hidden advantage that helps to provide an exceptional experience whether it is for staff or customers. Enjoy this interactive segment as individuals each share their company’s best feature or best practice. Throughout this piece, attendees will be given an opportunity to participate in a Q&A with one another.

1:00pm     Event Closing
1:15pm – 2:00pm     Lunch
*To-Go” lunches will be available for those departing immediately.