ColorProof and Sweis Celebrate an Evening with Icons

Cutting, styling and finishing demos graced the ColorProof stage at this month’s exclusive Sweis education event.  50 salon owners and stylists gathered at the Sheraton Del Fina Hotel in Santa Monica to be inspired by ColorProof International Artistic Director, Phillip Wilson and ColorProof Platform Artist, John Bertorelli. These engaging hair icons took guests through classic cuts, styles and updo techniques for the summer 2013 wedding season.

All models were prepped at Salon Viva in Santa Monica with ColorProof products from prep, foundation, to finish.

Phillip Wilson recommends these custom fusion blends and product tips to achieve many of the styles shown.

  • Apply CrazySmooth™ Extreme Shine Treatment Oil to damp hair to infuse brilliant shine while delivering unsurpassed color and heat protection. Never greasy or staining, this clear miracle-in-a-bottle instantly eliminates frizz leaving hair smooth, soft and incredibly shiny.
  • PureRelease™ Instant Detangle is a necessity for setting, dressing or hair cutting and protecting delicate strands from breakage when wet.
  • Combine HeatProof™ Anti-Frizz Blow Dry Crème and PlushLocks Leave-In Smooth together to make the ultimate blow dry lotion delivering phenomenal heat protection while eliminating frizz.

According to Karl Sweis, CEO/Founder of Sweis Professional Salon & Spa Products, “The ColorProof line has been a big success, especially within Southern California for many of our top A-list salons.  It really took off when they introduced the CrazySmooth™ System, designed to create remarkably smooth, extremely shiny hair with zero frizz.”

Next Generation Color Care

ColorProof Evolved Color Care is a complete line of professional luxury products designed exclusively for color treated hair and created by the pioneer of luxury color care, Jim Markham. These next generation formulas combine the latest innovations in ingredient technology with best-in-class ingredients to create a new standard in color care. ColorProof transforms the ordinary into extraordinary and it does it instantly. Not in one week, not in one month. Right-now-this-instant.  The proof is in your color.

About Sweis Inc.

Sweis Inc. Professional Salon & Spa Products is an independent professional product distributor based in Southern California, servicing salon professionals throughout southern California and parts of Arizona and Nevada with quality in every capacity from products, to customer service, to shopping convenience and education since January 2000.  With the man power to deliver on that commitment, one of Sweis’ strongest assets is its team of 4 regional managers and 34 outside sales representatives who personally service customers and act as their business building partners.  Lines include MoroccanOil, Keratin Complex, ColorProof Evolved Color Care, DS Laboratories, Evo Hair Care, Zerran, Keune, OPI and more.

For more information about Sweis Inc. contact Janae Raphael at 714.267.1594 or Janae@jjems.biz.