Professional Beauty Association's News Blog https://probeauty.org/blog Industry News From PBA Thu, 21 May 2015 19:21:46 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.5 10 Steps to Opening Your Own Hair Salon https://probeauty.org/blog/10-steps-to-opening-your-own-hair-salon/ https://probeauty.org/blog/10-steps-to-opening-your-own-hair-salon/#comments Thu, 21 May 2015 17:18:24 +0000 https://probeauty.org/blog/?p=6678 by Emily Starbuck Crone, Guest Contributor

This article originally appeared on NerdWallet

Hair salons can be significantly profitable — stylist Ted Gibson charges a cool $1,200 for a cut in his New York City salon. Few salon owners reach celebrity status and command such rates, but the nation’s 1 million-plus salons and spas do enjoy annual sales of $46 billion, according to the Bureau of Labor Statistics. Without proper financial and legal planning, however, even the trendiest shops can crash and burn.

“There are a lot of pieces and parts that really need to be thought through and organized before you open your doors,” says Elizabeth Fantetti of the Professional Beauty Association.

Like with any new adventure, there are some steps you should follow. Here are a few to get you started:

1. Pick a business model

Different salon types have vastly different business models. Will you open a salon from scratch, buy an established salon or purchase a franchise?

Janine Jarmin

Janine Jarmin

Celebrity stylist Janine Jarman was 24 and fresh out of beauty school when she purchased a failing salon in Los Angeles in 2006. The owner had fallen on hard times, but the salon had a solid location with proper equipment. Jarman scored such a great deal, she didn’t need outside financing. She rebranded it with a memorable name, Hairroin, and her shop became a major success.

Will you operate on commission or chair-rental model? With chair rentals, stylists are independent contractors who carry their own insurance. Jarman says that’s ideal if you’re teaming up with a few friends to run a small operation. But if you want to grow your salon, Jarman advises, do commission. The downside: You pay employee-related expenses such as workers’ compensation insurance. Some salons operate as hybrids, though Jarman warns against starting with one model and later switching, since stylists are likely to leave.

2. Explore partnerships

Seek strong business partners, whether it’s an investor or simply a strong mentor group, Fantetti says. “The most successful salons are those that have somebody who focuses on the day-to-day business,” she says, “and then another person who focuses more on the creative end of it.”

Consider partnering with a product company or line. Jarman works with Sebastian, which has sent her to various business academies for salon professionals. But, she adds, “make sure they support you in your business and continue to be an ally to push you to the next level.”

3. Create A Business Plan

A shocking number of potential salon owners launch without a business plan, says Kevin Ruane, president and CEO of Castleton Capital. His company owns Quest Resources, which specializes in equipment financing for salons.3. Create a business plan

“Your success will be predicated on the fact that you come with a plan,” he says.

Outline not just business needs, but also your brand identity and marketing strategy. A business plan estimates costs so you know your financing needs.

“You can always pay debt down, but you can’t have $20,000 magically appear if you didn’t forecast and plan properly,” Ruane says. He recommends creating a plan under the guidance of an accountant and attorney.

10-steps-to-opening-your-own-hair-salon-story

Harroin Salon in New York

4. Select space carefully

Ruane says location and space greatly determine costs. The average salon in America has six operators and is 1,200 square feet, Fantetti says, but this can vary.

Carefully read leases for potential spaces to understand what is and isn’t included by the landlord. For example, Ruane says, will they provide tenant improvements or offer an allowance if you sign a five- or 10-year lease? Is it a raw space requiring electric wiring and HVAC installation? That adds considerable expense. Before signing, have a general contractor review the lease and space to estimate needs and costs.

5. Obtain financing

Minus significant cash, you’ll need outside financing. Ruane suggests applying for small-business loans at your local bank, though Jarman says to leave time to find funding. When she sought to open a second Hairroin in New York, it took time to find a lender willing to approve her. If you’re not having success with banks or credit unions, consider alternative lenders.

Since business is seasonal and it takes time to get established, Fantetti recommends having at least six months of capital in the bank in the beginning.

Remember you can smart small, Ruane says: Just because your space has room for eight workstations doesn’t mean you have to put them all in now. “You can always come back as you’ve paid down debt and borrow more,” he says.

6. Consider equipment financing

Many new salon owners struggle to find financing to cover equipment, Ruane says. A bank may offer $50,000 for building out space but not the $30,000 needed for equipment. If so, you can turn to an equipment financing company such as Quest Resources. Make all your payments, and you own the equipment when the lease ends.

You’ll need outdoor signage, phones, sound systems, desks, workstations, chairs, wash stations, cabinetry, mirrors, display cases, washers and dryers, and furniture for the office and backroom.

Ruane says equipment costs vary significantly, so comparison shop. Your equipment financing company creates a financing plan based on your budget and can work in cooperation with your other lender.

7. Tackle legal requirements

Numerous permits are required before opening a salon. Fantetti says this includes a business operation license, a certificate of occupancy, a license to sell retail, a building permit, a fire department permit and a state cosmetology license. She recommends visiting websites of your state and local municipality to see what’s required. Most accept applications online. Confused? Consult a local lawyer.

Additionally, you must choose a legal structure for your salon, such as a partnership or incorporation. Decide with an attorney, who can explain tax and legal ramifications.

8. Hire wisely

A common struggle for salon owners is finding a competent team, Fantetti says. It’s key to consider how you’ll find stylists. You could develop relationships with local beauty schools for a steady stream of candidates. When pursuing new graduates, Fantetti says, an educational plan and mentor training program are crucial.

9. Budget and create goals

A budget ensures costs don’t exceed revenue. “Do the math and really know what it takes for your company to flourish,” Jarman says — even down to cost of toilet paper. Jarman, her manager and business accountant review the books monthly. Her accountant helps create an annual budget with weekly goals.

With set financial goals, she says, you can find creative ways to meet them, such as promoting stylists to a higher pricing tier, offering new treatments or experimenting with opening hours. “If you stick to the numbers, it really helps you understand what to do for your business without just taking shots in the dark,” she says.

10. Join trade organizations

Trade and professional organizations, such as the Professional Beauty Association, provide industry content that Jarman finds helpful. Fantetti says the organization has myriad “business blueprints” for salon owners — non-compete forms, HR manuals, marketing ideas, etc. There’s also an email listserv of salon owners and managers for peer advice.

Other trade groups to explore: Association of Cosmetology Salon Professionals, Salon & Spa Professional Association, International SalonSpa Business Network, Associated Hair Professionals and Hair Artist Association.

For more information about how to start a small business and how to get funding, including small-business loans, visit NerdWallet’s Small Business Guide.

Emily Starbuck Crone is a staff writer covering personal finance for NerdWallet. Follow her on Twitter@emstarbuck and on Google+. Email her at emily.crone@NerdWallet.com.


Images via Harroin Salon.

This article was written by an industry contributor and does not necessarily reflect the position or opinions of the Professional Beauty Association (PBA). To submit a request to contribute an article, click here.

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Distributor Benchmarking Survey Results Provide Critical Insight into The Business Behind the Beauty https://probeauty.org/blog/distributor-benchmarking-survey-results-provide-critical-insight-into-the-business-behind-the-beauty/ https://probeauty.org/blog/distributor-benchmarking-survey-results-provide-critical-insight-into-the-business-behind-the-beauty/#comments Thu, 14 May 2015 17:27:14 +0000 https://probeauty.org/blog/?p=6675 The Professional Beauty Association (PBA) conducts and publishes a semi-annual and a biennial Distributor Benchmarking Survey; the only one of its kind in the industry. Through the survey, distributors can discover if their business is keeping up with their competitors overall and how well they are keeping up with changes in what their customers want and industry trends; stocking the right products at the right time. The survey includes information on five primary business sections: sales, product lines, stores, employees, and education.

PBA encourages all members of the distributor sector of the beauty industry to participate in the survey and help advance the industry by collectively providing this valuable information. The data collected will help distributors benchmark their organizations against others as a useful tool in making important business decisions.

Benchmarking tools provide quick access to critical key metrics. The 2014 Distributor Benchmarking Survey report focuses on the essential financial, management, and operations data and practices of a distributor in the beauty industry. This comprehensive report allows distributors to instantly identify areas in which their company excels or needs improvement and PBA members continually cite it as one of the most valuable resources that the association offers. – Elizabeth Fantetti

The 2014 Biennial edition of the Distributor Benchmarking survey is now available to PBA members only, and is provided at no cost to survey participants. Please visitprobeauty.org/research for information on how to purchase the Distributer Benchmarking Survey.

PBA Membership

In late 2014, PBA unveiled a new membership structure that was designed to make being a PBA Member simple and much more beneficial for businesses and individual professionals. The new membership structure, along with an enhanced website offering members a more individualized experience, is helping PBA better serve each member’s personal needs while unifying our members’ interests within the industry. With three types of membership tiers to choose from, PBA provides the perfect resource for personal career growth and enrichment. Additionally, there is a business membership option focused on business growth and development. All memberships also include access to valuable resources including business blueprints and the opportunity to purchase the Distributor Benchmarking Survey.

Adding value to membership is PBA’s first priority. As part of our continuing efforts to enhance member benefits, we have improved and added several new programs to help create an experience suited to each member’s needs.

The PBA Biennial Distributor Benchmarking Survey is complimentary to all participating distributors; $375 for individual PBA Members; and $250 for PBA Members. To learn more about membership in the Professional Beauty Association, call 800.468.2274 or visitprobeauty.org.

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Congratulations to the 2015 NAHA Finalists! https://probeauty.org/blog/congratulations-to-the-2015-naha-finalists/ https://probeauty.org/blog/congratulations-to-the-2015-naha-finalists/#comments Mon, 11 May 2015 16:44:20 +0000 https://probeauty.org/blog/?p=6661

The industry’s elite will gather together under the same roof on Sunday, July 12, 2015 at the Mandalay Bay Resort & Casino in fabulous Las Vegas, NV to celebrate, honor and award leading artists and talent at the North American Hairstyling Awards (NAHA). Known as “the Oscars of hair”, NAHA award winners are recognized in fourteen categories, with a fifteenth award going out to a people’s choice winner. As the top achievement for professional hairstylists, makeup artists, and introducing an award for nail professionals in 2015, winning a NAHA can catapult professional careers to unimaginable heights!

Brad-headshotBrad Goreski will host the 2015 NAHA awards. Goreski is a fashion stylist, lifestyle expert and one of the new hosts of E!’s“Fashion Police.” He is the former star of Bravo’s “It’s a Brad, Brad World” and currently serves as the Brand Stylist for Kate Spade New York for which he has styled a number of print and digital campaigns, as well as numerous fashion presentations at New York Fashion Week.  Some of the clients Goreski has worked with include Jessica Alba, Demi Moore, Christina Ricci, Rashida Jones, Sarah Hyland, Jordana Brewster and Jenna Dewan Tatum.  Goreski’s work has been featured in a number of publications, including InStyle, Details, Redbook and LA Confidential, among other outlets, and he has been featured twice on the cover of the New York Times style section.

Additionally, as an on-air personality, he has appeared as a fashion expert on the TODAY show, Good Morning America and The View among others, and has hosted the American Music Awards Red Carpet, and served as a judge for the Miss Universe pageant.

This year’s competition was fierce, and the finalists in fourteen categories were announced May 6, 2015 through a video published on PBA’s Facebook page. Finalists are now gearing up and preparing to make the trip to sunny Las Vegas to claim their NAHA Award!

Are you ready to join in the excitement and watch NAHA live in Las Vegas? Purchase tickets here.

If you can’t attend the event, be sure to register online and watch the live stream broadcast of the NAHA ceremony, courtesy of PBA! Visit probeauty.org/naha/live/ to register for the event. NAHA tickets are still available by heading to probeauty.org/naha.

Watch the NAHA finalist announcement video below!

View a selected image from each of the NAHA finalists below. Visitprobeauty/org/naha to view each finalist’s full collection.

NAHA-gallery-for-Progress

*All images by the 2015 NAHA finalists.

 
beautyweek_small_logoNAHA is part of PBA Beauty Week™, North America’s largest, most inclusive beauty event, offering unlimited networking, education, and professional growth opportunities to all sectors of the beauty industry. PBA Beauty Week™ is produced by the Professional Beauty Association (PBA) and hosted by Cosmoprof North America.

 

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PBA response to New York Times investigative reports on NYC nail salon labor conditions https://probeauty.org/blog/pba-response-to-new-york-times-investigative-reports-on-nyc-nail-salon-labor-conditions/ https://probeauty.org/blog/pba-response-to-new-york-times-investigative-reports-on-nyc-nail-salon-labor-conditions/#comments Fri, 08 May 2015 20:55:17 +0000 https://probeauty.org/blog/?p=6653 The Professional Beauty Association (PBA), the largest organization of salon professionals, is dedicated to its core purpose of advancing the professional beauty industry.  PBA does not represent or condone the illegal, unfair and shameful practices of the salons referenced and interviewed in “The Price of Nice Nails” and “Perfect Nails, Poisoned Workers,” a 2-part investigative report published on nytimes.com this week. PBA represents law-abiding, fair wage paying salon/spa owners across the country who are dedicated to upholding the professionalism of the beauty industry. Additionally, PBA actively works with leading manufacturers to ensure products are safe for use and improve working conditions in salons across the U.S.

PBA has been steadfast in supporting the safety of both the beauty professional and consumer through campaigns highlighting the importance of continued and increased enforcement of our industry through licensing.  PBA is committed to fighting the underground, unlicensed economy that encourages the unfair labor and wage practices outlined in the articles. These business owners are illegally employing unlicensed service providers which encourages lack of wages or unfair wages below the state’s minimum wage.

“The Price of Nice Nails” speaks to the need for increased enforcement of unlicensed, illegal activity, as opposed to less. Every state in the U.S. requires licensing of service providers in the professional beauty industry. State legislatures oversee departments of licensing and state boards—establishing requirements to ensure competency while providing accountability to the consumer. Over the last several years, PBA and our industry partners have worked tirelessly with licensees, state legislators and regulators to address the very serious issue of deregulation. PBA works to educate legislators on the value of proper oversight and regulation. Removing occupational licensing altogether would only encourage the unsafe business practices outlined in the articles, as well as put at consumers at risk of injury, infection, and the spread of disease.

Since 1990, PBA has been dedicated to building a model of intra-industry cooperation for the safe and environmentally sound delivery of nail products through the Nail Manufacturer Council on Safety (NMC). The NMC comprises the leading manufacturers of nail care products sold to, and used in, professional salons– actively working to address the very concerns addressed in “Perfect Nails, Poisoned Workers.”  The three ingredients referenced in the article were removed from nail polish many years ago by all the large brands, not because they were illegal or unsafe at the levels used, but because manufacturers responded to customer questions and concerns. The NMC has also long supported efforts to improve working and safety conditions in salons. Through educational and communication efforts—published in multiple languages–the NMC strives to help bring better ventilation, more sanitary work conditions, improved work practices and protective equipment to salons while advocating for increased investment in enforcement. Our industry has also worked with state authorities to help train field inspectors and staff. However, implementation of most of these initiatives requires support and resources from local health and safety agencies, as well as state boards of cosmetology, which have limited resources.

PBA will continue to support licensing and fair wage practices and encourages consumers to report questionable, untrustworthy practices to both their state’s department of labor and department of licensing. We applaud the NYTimes reporter’s follow up piece, “3 Ways to Be a Socially Conscious Consumer.” Consumers can also visit the NMC page for tips on what to look for in nail salons.

Please contact Bridget Sharpe, PBA Government Affairs Manager, for questions or to request additional information – bridget@probeauty.org

For more information on the Professional Beauty Association, visit www.probeauty.org. For more information on the importance of licensing, visit www.probeauty.org/yoursafetyfirst. For more information on the Nail Manufacturer Council on Safety, visit www.probeauty.org/nmc.

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PBA Welcomes the 2015 Beacon Winners to PBA Beauty Week! https://probeauty.org/blog/pba-welcomes-the-2015-beacon-winners-to-pba-beauty-week/ https://probeauty.org/blog/pba-welcomes-the-2015-beacon-winners-to-pba-beauty-week/#comments Thu, 07 May 2015 16:38:45 +0000 https://probeauty.org/blog/?p=6658 The Professional Beauty Association’s (PBA) Beacon Program celebrates the best and brightest cosmetology students. Held annually as part of PBA Beauty Week, Beacon accepts 100 winners and invites 200 additional honorable mentions to be part of this career-changing event.

Beacon students will kick off their Beauty Week experience in Las Vegas, NV, with the Beacon Bash on Saturday, July 11, 2015. Throughout their Beacon experience students will learn from the industry’s leading experts, attend the PBA Business Forum, attend the NAHA ceremony, and gain valuable insight into the beauty business.

Attendees are comprised of the nation’s top cosmetology students and PBA provides them with a foundation to build a successful career in the beauty industry. Designed to educate students on the various components needed to manage an accomplished career, Beacon takes students behind the business side of the industry and provides valuable insight on marketing, business operations, networking and leadership training. The PBA Beacon program helps students recognize that they are not just choosing a job, but rather a lifetime profession.

Watch the 2015 Beacon winners & honorable mentions announcement below!

beautyweek_small_logoBeacon is part of PBA Beauty Week™, North America’s largest, most inclusive beauty event, offering unlimited networking, education, and professional growth opportunities to all sectors of the beauty industry. PBA Beauty Week™ is produced by the Professional Beauty Association (PBA) and hosted by Cosmoprof North America.

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2015 Beauty Pitch Deadline Has Been Extended! https://probeauty.org/blog/2015-beauty-pitch-deadline-has-been-extended/ https://probeauty.org/blog/2015-beauty-pitch-deadline-has-been-extended/#comments Tue, 05 May 2015 17:07:08 +0000 https://probeauty.org/blog/?p=6650 beautypitchlogoThe Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) are extending the application deadline for companies interested in entering the 2015 Beauty Pitch. The Beauty Pitch the newest addition to PBA Beauty Week to be featured during the 2015 Business Forum at PBA Beauty Week.

Those interested in applying will now have until Tuesday, May 12 at 9am EDT to submit their pitch. The first of its kind, Beauty Pitch offers established and up-and-coming beauty or personal care product companies the unique opportunity to present to a panel of top investors including renowned businessmen and entrepreneurs Mark Cuban and John Paul DeJoria. Five finalists will have the chance to pitch to the panel live as part of PBA’s Business Forum on July 12, 2015, at the Mandalay Bay Convention Center in Las Vegas, NV.

“Due to such a positive response, we are excited to extend the Beauty Pitch deadline to May 12. We hope that this extended deadline will encourage additional beauty and business entrepreneurs to apply to pitch their ideas to our high-powered judging panel, including Mark Cuban of ABC’s Shark Tank and industry legend, John Paul DeJoria,” said Steve Sleeper, PBA Executive Director. “We are thrilled to be able to present this unique beauty opportunity to the professional beauty industry.”

Beauty Pitch entries must be submitted online by May 12, 2015 at 9:00am EDT. For official rules, entry fees and details, please visit beautypitch.com/rules and follow #BeautyPitch for updates. Finalists will be selected by an internal panel of judges consisting of industry professionals, program hosts, and investors. The five finalists will be announced May 21, 2015.

Those interested in attending and watching Beauty Pitch live will need to purchase as individual ticket to the PBA Business Forum or a package such as the PBA Beauty Week/ CPNA All Access Pass and the Salon Professional Experience, both of which include admission to this event. Ticket for the PBA Business Forum include a full buffet-style breakfast, which will be served at 7:00am. Mark Cuban and John Paul DeJoria will take the stage from 8:00am to 9:45am.

beautyweek_small_logoPBA Beauty Week is produced by the Professional Beauty Association (PBA) and hosted by Cosmoprof North America. Show Organiser: North American Beauty Events, LLC, a joint venture between the Professional Beauty Association and Bologna Fiere.

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Get Your Company in Front of Industry Pros at the Beauty Pitch! https://probeauty.org/blog/get-your-company-in-front-of-industry-pros-at-the-beauty-pitch/ https://probeauty.org/blog/get-your-company-in-front-of-industry-pros-at-the-beauty-pitch/#comments Wed, 22 Apr 2015 21:32:29 +0000 https://probeauty.org/blog/?p=6644 beautypitchlogoNew to the Professional Beauty Association’s (PBA) Beauty Week hosted by Cosmoprof North America (CPNA), the Beauty Pitch is the ultimate brand presentation for every beauty entrepreneur.

Highly recognized companies, new up-and-coming brands, and everyone in between are welcomed to participate. The Beauty Pitch, produced by PBA in conjunction with CPNA, is a one-of-kind opportunity to show off your brand style and gain exposure at PBA Beauty Week! Get your company in front of an expert panel of renowned businessmen and entrepreneurs including potential investors.

INTRODUCING BEAUTY PITCH

Sunday, July 12, 2015 at 8am

Mandalay Bay Resort & Casino

Las Vegas, Nevada

SUBMIT YOUR PITCH

To enter your company in the Beauty Pitch, visit complete the enrollment form, upload your video submission and get ready! Companies chosen as Beauty Pitch finalists will present their brand live, in front of an audience at the PBA Business Forum during Beauty Week in Las Vegas, Nevada.

The Beauty Pitch is open to qualified PBA Members, CPNA Exhibitors, and any established companies with at least one original product. For a complete list of rules, guidelines and instructions on how to enter please visit beautypitch.com.

PANEL

markCJPCompeting Companies will have their Beauty Pitch evaluated by a panel representing savvy entrepreneurs, industry experts and private investors.

PBA and CPNA are proud to welcome famed billionaire entrepreneur, Mark Cuban, and industry icon, CEO and Co-Founder of John Paul Mitchell Systems, John Paul Dejoria to join the judge’s panel for the first annual Beauty Pitch at PBA Beauty Week 2015. They will be joined by Melissa Goldstein for Martha Stewart Living and Neil Parmar for INC Magazine.

For more information on participating in the Beauty Pitch or how you can attend to watch the event, visit beautypitch.com.

beautyweek_small_logoPBA Beauty Week is produced by the Professional Beauty Association (PBA) and hosted by Cosmoprof North America. Show Organiser: North American Beauty Events, LLC, a joint venture between the Professional Beauty Association and Bologna Fiere.

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PBA Beauty Week Welcomes Beacon Winners and NAHA Finalists https://probeauty.org/blog/pba-beauty-week-welcomes-beacon-winners-and-naha-finalists/ https://probeauty.org/blog/pba-beauty-week-welcomes-beacon-winners-and-naha-finalists/#comments Tue, 14 Apr 2015 20:06:38 +0000 https://probeauty.org/blog/?p=6639 Professionals from across the beauty industry are once again planning their trips to fabulous Las Vegas for the annual PBA Beauty Week/Cosmoprof North America. For many, a very special part of the event experience is the celebration of the nation’s top creative talent and most promising future professionals. The Professional Beauty Association (PBA) joins the beauty world in congratulating this year’s famous North American Hairstyling Awards (NAHA) finalists and winners and honorable mentions of PBA’s elite student Beacon program!

CELEBRATING THE ARTISTRY OF THE INDUSTRY
OFFICIALnaha_logo_with_text-300x86NAHA is known far and wide as the beauty industry’s most preeminent photographic hair and makeup competition. This year, fourteen categories and fifteen honorees will be awarded, with the fifteenth award going out to a people’s choice winner. PBA is pleased to introduce a nail category in 2015. Stay tuned for the complete list of finalists to be announced onMay 6, 2015 on PBA’s Facebook page. For tickets to celebrate in Vegas, visit probeauty.org/naha.

PEOPLE’S CHOICE AWARD

Finalists’ collections will be posted to the PBA Facebook page on May 11th. Vote online between May 11th and June 30th by ‘liking’ your favorite collection. The top 5 People’s Choice finalists will be announced July 1st on Facebook. The winner of this coveted award will be announced during the live ceremony in Las Vegas on Sunday, July 12th.

2015 PBA BEACON FINALISTS
beaconlogo_2012_no+tilePBA’s Beacon programs celebrates the best and brightest cosmetology students. Based on a students resume presentation, creative portfolio, and a self-marketing piece, Beacon welcomes only 100 winners and 200 honorable mentions to PBA Beauty Week each year to get an in-depth understanding of the business behind beauty, and fuel their passion for a successful career. Check back for the Beacon winner announcement on May 4, 2015! Visitprobeauty.org/beacon.

 

About PBA Beauty Week

beautyweek_small_logoPBA Beauty Week is North America’s largest, most inclusive beauty event, offering unlimited networking, education and professional growth opportunities to all sectors of the beauty industry. This week of beauty features the North American Hairstyling Awards (NAHA), Beacon, the City of Hope Spirit of Life® Gala, and new for 2013, the PBA Regional Salon Summit West Coast. PBA Beauty Week is produced by the Professional Beauty Association (PBA) and hosted by Cosmoprof North America. To learn more, visit probeauty.org/beautyweek.

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Upcoming PBA Webinars! https://probeauty.org/blog/upcoming-pba-webinars/ https://probeauty.org/blog/upcoming-pba-webinars/#comments Mon, 06 Apr 2015 20:03:18 +0000 https://probeauty.org/blog/?p=6637 PBA live webinars cover a wide range of topics relevant to today’s beauty industry professionals. No matter what sector of the beauty industry you’re in, PBA has something to cover all your needs. Over the next two months PBA will host two live webinars- one geared toward distributors and manufacturers, the other geared toward salon/spa professionals. Both webinars will be presented by Jeremy Lagomarsino of Berlin Packaging.

 

Tighten the Supply Chain with Superior Service: Methods to Reduce Friction and Achieve Higher ROI

Thu, Apr 23, 2015 1:00 PM – 1:40 PM EDT

This webinar will share fundamental ways to improve engagement all along your supply chain, ultimately leading to stronger financial performance.

REGISTER HERE

Topics during this 40 minute event will include:
– Measuring service performance and defining the impact of poor service
– Exploring ways to improve service execution – in baseball, in packaging, in beauty
– Building a business case by linking superior execution with superior financial results
– Actionable tips & an earnest Q & A session

 


Engage Your Customers with Thrilling Service: Methods to Create True Promoters

Mon, May 4, 2015 12:00 PM – 12:40 PM EDT

This webinar will put you in your customers’ shoes and share innovative ways to build meaningful loyalty and more business.

REGISTER HERE

Topics during this 40 minute event will include:
– Instantly measuring how engaged your customers are today
– How to improve & leverage client engagement
– Exploring new ways to evaluate & improve the customer experience
– Actionable tips & an earnest Q & A session

 

About PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information.

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Who’s Managing Your Salon’s Online Reputation? Register for Webinar today! https://probeauty.org/blog/whos-managing-your-salons-online-reputation-register-for-webinar-today/ https://probeauty.org/blog/whos-managing-your-salons-online-reputation-register-for-webinar-today/#comments Fri, 27 Mar 2015 16:22:46 +0000 https://probeauty.org/blog/?p=6632 Most business owners agonize over their online presence. “How can I rise to the top of a Google search?” “How can I make a great first impression to potential clients?” And, “how can I differentiate my salon or spa from the hundreds of others in my town and online?” Main Street Hub’s Andrew Glass is joining the Professional Beauty Association for a web tutorial designed to answer all these questions and more.

Mon, Apr 6, 2015 9:00 AM – 10:00 AM MST

REGISTER TODAY

This 45 minute webinar will address the following reputation management topics:

– How businesses and individuals are discovered (Google search)
– Customer reviews
– Online presence
– Online sharing
– Yelp, Trip Advisor & Google plus
– Empower vs. Ignore
– Find your voice
– Vetting reviews
– Where to ask
– Review volume
– Star rating
– Customer service
– Negative and positive feedback
– What to do and why
– Loyalty
Apply simple solutions and proven strategies to effectively improve your business’s online visibility and reputation.

 

About PBA Education
The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today’s busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information.

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