January 26 – 28, 2013 │ Long Beach Convention Center │ Long Beach, California
Phoenix, AZ (October 17, 2012) – Produced by the Professional Beauty Association (PBA), the International Salon and Spa Expo (ISSE) Long Beach has become the West Coast’s largest and most influential beauty event open exclusively to licensed beauty professionals, students and instructors. With more than 40,000 beauty professionals expected, ISSE Long Beach has evolved beyond the traditional “hair show” to a complete beauty event for hair, nails, cosmetics, esthetics and advanced education. With a sold-out expo floor of more than 400 top international beauty brands, almost 200 educational classes, live stage performances from top industry icons, and hair and nail competitions, ISSE Long Beach 2013 is the place for beauty professionals to stay up on the latest trends and advance their careers.
Based on the highly professional nature of the show and large number of qualified attendees, ISSE Long Beach has also become the event to launch new beauty products, services and trends. From international beauty powerhouses to indie brands seeking to enter the market, ISSE Long Beach carefully curates the exhibition hall, including the EstheticsAmerica & Wellness Pavilion, to maximize the attendee’s experience. PBA members continue to receive complimentary admission to ISSE Long Beach. Registration is required and exceptions apply. Details at probeauty.org/isselb.
New for 2013
ISSE Mobile App. Coming Soon! From show times and class schedules, to a map of the show floor and directions, the ISSE Mobile App is the perfect way to plan your “ISSE game plan” and maximize your time at the show. Download the free app for your Android, iPhone, iPad or Blackberry device. Just search for: ISSE LB 2013.
Highlights for 2013
The EstheticsAmerica & Wellness, featuring CIDESCO Section USA education, continues to expand. Growing each year, the EstheticsAmerica & Wellness Pavilion provides exhibitors and attendees with a dedicated environment devoted to skincare, wellness and the latest in treatments and education for this rapidly expanding industry segment. Many of the largest esthetics brands will be on hand to offer advanced, hands-on training and certifications, including a line-up of CIDESCO Section USA education.
Hair & Nail Competitions: Students and licensed professionals are invited to show off their skills, win career prestige and cash prizes at the ISSE Long Beach Hair and NailPro Nail competitions. For times, rules and to register, visit probeauty.org/isselb.
Hair Competitions: All competitors use mannequins for entries and students and professionals compete separately. Categories include: Ladies Trend Cut, Color & Style; Long Hair Bridal; and Fantasy-Inspired by Hollywood.
Nailpro Nail Competitions: The Nailpro competitions count toward the NailPro Cup. Categories include: Soak Off Gel Manicure; French Twist – One Hand; and Tip & Overlay.
Stage Shows Featuring the Industry’s Biggest Names: One of the most popular features at ISSE Long Beach are the stage shows featuring some of the biggest stars and hair teams in the industry. Attendees will see beauty experts such as: Faatemah Ampey, Nick Arrojo, BaByliss Pro, Steve Elias, Enzo Team, Mike Karg, Martin Parsons, P&G Salon Professional, Charlie Price, RUSK, Sassoon Academy, Lisa Yamasaki and more. ISSE Long Beach features three main stages, including Center Stage (formerly International Fashion Theater) and Stage Right (formerly Technical Theater), and the NAHA Stage.
NAHA Stage: The North American Hairstyling Awards (NAHA) continues to be the industry’s premier photographic hairstyling competitions. The ISSE Long Beach NAHA Stage features NAHA winners and finalists, showcasing their talents, reviewing what a NAHA win can do for one’s career, and how to create a successful entry. From learning how to select models to directing a successful photo shoot, the NAHA Stage is the perfect way to learn how to advance your career with a NAHA.
ISSE Long Beach will continue to feature group registration, making registering large parties quick and efficient. ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. To maintain a professional atmosphere, attendees must present proof of license and a valid photo ID. For additional information on ISSE Long Beach and to purchase tickets, please visit probeauty.org/isselb.