Phoenix, AZ (November 6, 2012) –The International Salon & Spa Expo (ISSE) Midwest show took place November 4 – 5, 2012, as the new and only major industry Fall / Holiday cash-and-carry expo and educational event for licensed beauty professionals. Produced by the Professional Beauty Association (PBA), ISSE Midwest was more than just a “hair show” and featured an array of education; including continuing education (CE) classes, nail competitions, artistic presentations from some of the industry’s biggest stars and top beauty brands exhibiting with the latest tools and products.
With an increase in total exhibitor square footage from its initial launch in March 2011, ISSE Midwest 2012 experienced robust attendance at industry-favorite venue Donald E. Stephens Convention Center in Rosemont, IL. Attendees were eager to buy from exhibiting brands such as Andis, BaByliss Pro, CND, Olivia Garden, OPI, P&G Salon Professional, RUSK, Satin Smooth, Scruples, STX, Surface Hair, TIGI and more. Beauty Systems Group (BSG), which committed to a significant investment in both ISSE Midwest and ISSE Long Beach, had a large presence at the show as well. As with all PBA events, profits from this event funnel directly back into the professional beauty industry in the form of education, government advocacy, networking and enhancing the overall stature of beauty professionals everywhere.
“The industry asked for a professionally focused total beauty event for the Fall / Holiday season and ISSE Midwest successfully delivered on that request. We thank all those beauty professionals who attended and look forward to an even better show in 2013,” said Steve Sleeper, Executive Director, Professional Beauty Association.
ISSE Midwest 2012 Highlights:
Education for Everyone: An array of education classes in hair, nails, skin and business were presented by notable beauty professionals and companies, including: Charlie Price, Chuck Caple, Faatemah Ampey, Derek J, Geno Stampora, Martin Parsons, Lydia Sarfati/Repêchage, Mikal Clay, Millie Haynam and many more!
For those in need of Continuing Education (CE) credits, ISSE Midwest offered an assortment of more than 60 classes to choose from. In addition, the show featured hands-on hair and nail classes and CIDESCO Section USA skin classes.
Nail Competitions for Students and Licensed Professionals:
With cash, prizes, and prestige on the line, ISSE Midwest partnered with NailPro to offer nail competitions for students and professionals. Winners included: Kazuko Tomiyama (novice) and Marina Lopresto (veteran), Hand Painted Nail Art; Azumi Kanene (non-divisional), Soak Off Gel Manicure; Classic Mully (novice) and Marina Lopresto (veteran), French Twist – One Hand; Classic Mully (novice) and Noriko Tomura (veteran) Tip & Overlay; and Classic Mully (novice) and Noriko Tomura (veteran) Salon Success.
Top Industry Stars Presenting on Two Main Stages:
International platform artists, educators and some amazing artistic presentations were held on ISSE Midwest’s two main stages. Some of the many featured artists included: Derek J, DJ Riggs & Berry Bachen, Farouk, FI Hair Gear, J’s Hair Studio & Academy, Kris Sorbie, Martin Parsons, RUSK, The Teals & Steve Elias, and many more.
Industry Gives Back to Support PBA Disaster Relief Fund and CUT IT OUT:
Following the recent tragedies of Hurricane Sandy and the devastation it caused, ISSE Midwest attendees gave generously to the PBA Disaster Relief Fund, which helps fellow beauty professionals affected by natural disasters recover their lives, careers and businesses.
In addition, attendees were asked to support CUT IT OUT, PBA’s charitable outreach campaign to raise awareness and help put an end to domestic violence. Domestic violence was the root cause in the recent salon shootings in Milwaukee, Wisconsin and Clearwater, Florida, as well as the shooting a year ago in Seal Beach, California. Great Clips®, which recently sponsored CUT IT OUT with a $100,000 donation, was actively involved at ISSE Midwest selling pins to help raise additional funds.
ISSE Midwest and ISSE Long Beach (January 26 – 28, 2013) are open to licensed professionals, students and professionals only. All attendees are required to show proof of license and photo identification before entering. PBA strictly enforces credential checks to ensure only beauty professionals are admitted. ISSE Midwest 2013 will be held November 3 – 4, 2013.
Event Photos & Complete Media Kit: probeauty.org/issemw/press.