Determined and passionate about the industry, Brandi Dickerson became a PBA State Captain in August of 2014 with a specific goal in mind: bringing back state-mandated continuing education hours for Maryland beauty professionals.Continue Reading
[Above: Phil Ring and Jenn Wilder present the Student Hairstylist of the Year Award]
We are thrilled that Phil Ring @Phildoeshair joined us as the 2017 North American Hairstyling Awards (NAHA) Red Carpet Host!
Even though Phil has been attending NAHA for several years as a photographer’s assistant/volunteer, 2017 marked a turning point in his career when he was invited by the PBA to officially host the NAHA Red Carpet Reception.
Phil’s passion for the beauty industry has been clear from the beginning. In his early NAHA days, he assisted event photographers by holding their camera batteries. He worked his way up to asking NAHA attendees quick interview questions for film shots, and this year he was invited to formally host the Red Carpet. “I try to be involved [in events] as much as possible… if I don’t have the means to do it, there’s always a chance to participate – even if that means cleaning, setting up or getting people food. Where there’s a will, there’s a way!”
Phil has had his fan-girl moments as he’s interviewed hair industry icons like Vivienne Mackinder and Damien Carney during NAHA – the tables turned, though, when some of his favorite industry leaders congratulated him on his promotion to NAHA Red Carpet Host. In previous years, Phil interviewed major names but always kept a professional attitude. “When you’re asking certain questions or working for somebody else, you’re there to do a job. I always get those butterflies when I’m meeting certain people, and to have THEM approach ME and tell me how proud they are of me, that was huge. It was so cool to bridge that gap. At some point I’m traveling between where I was and where my future is, and I think my peers are noticing – and I just didn’t expect that.”
Phil took his duty as the Red Carpet Host seriously because he knew that he was able to ask beauty industry figures like Chrystofer Benson and Damien Carney the questions that need to be asked. “You have to look at who influences the influencers. And that’s what I was trying to really talk about on the red carpet. The young hairdressers coming up only know Guy Tang and Rebecca Taylor and all the other influencers they find on Instagram, so it was important for me to talk about how huge artists like Chrystofer and Damien have been to the beauty industry; and how much they’ve inspired today’s influencers.”
To catch Phil in action and get some close-up shots of the 2017 NAHA Red Carpet Reception and the stars who walked the runway, visit the NAHA photo gallery!
This year’s North American Hairstyling Awards (NAHA) winners have raised the bar when it comes to being a competitive artist in the beauty industry! By bringing their visions to life on the NAHA stage through their creativity and technical skill, these artists have set the standard for North America’s most prestigious photographic beauty competition.
Congratulations NAHA Winners!
Miss the show? Stream the entire awards ceremony and Red Carpet Reception at nahalive.com!
Determined and passionate about the industry, Brandi Dickerson became a PBA State Captain in August of 2014 with a specific goal in mind: bringing back state-mandated continuing education hours for Maryland beauty professionals.
Dickerson is the Founder and Owner of Bee Chic Imagez in Randallstown, Maryland. On top of her small business, she is a traveling stylist, educator and product ambassador.
Dickerson formed Maryland Cosmetologists United with the goal in mind of bringing back continuing education for beauty professionals. Every month, Maryland stylists, barbers, salon/shop owners gathered to come up with a solution to the lack of continuing education in the state. “I formed this group on a completely volunteer basis. I setup the conference calls, invited industry members to the table and created agendas for the calls,” said Dickerson. “I did not ask my fellow Maryland cosmetologists for donations or money of any kind. We just worked together towards the greater good and to achieve our goal.
Dickerson and the PBA Government Affairs Team worked together to create a petition to circulate in Maryland. The goal was to increase awareness around the issue with Maryland beauty professionals, and secure early support. It also gave the opportunity for beauty professionals to provide their thoughts on what should be included in the bill.
“We decided to keep the petition signatures to Maryland citizens only. While this likely limited us in regards to actual number of signatures, the power behind Maryland citizens standing behind this issue means much more to members of the legislature,” said Bridget Sharpe, PBA Government Affairs Manager.
House Bill 1600 was introduced on February 22, 2017. Dickerson got right to work meeting with key legislators, reaching out to industry partners and working with PBA to send letters of support. The bill moved quickly through the legislature. HB 1600 passed with bi-partisan support in both the Senate and the House of Delegates and was enacted into law in June.
Brandi’s advice? “Make sure you have a passion for the industry. If I didn’t have a passion for education within the beauty industry, I feel like my efforts would be in vain. But I love the beauty industry, and I love education – so why not walk in your purpose and create a movement that people can appreciate later.”
The countdown to the North American Hairstyling Awards (NAHA) has begun!
We had the opportunity to chat with legendary hairstylist Vivienne Mackinder, PBA Member and SEVEN-time NAHA winner. She shared her seven top tips to compete in NAHA.
Hair by Vivienne Mackinder
Don’t lose sight of beauty.
Competitors often lose sight of beauty. Their creations can be technical, genius and cohesive within the storyline, but don’t look beautiful on the model. We fall in love with creativity and overlook beauty.
Reverse engineer your competition process.
Ask yourself, “If I win this, where will that put me? Will I be more noticeable to press, distributors, manufacturers? Will I be challenged as an artist?” Enjoy your journey.
Make the financial investment.
Calculate your budget! Money talks. Work with the best people you can find. Putting aside a NAHA budget for a five-star photoshoot is very, very important. Having an awesome model is key – hiring a major photographer and a mediocre model doesn’t cut it.
Begin with your inspiration.
I ask myself, “What is the story? What do I want my collection to say, and what is relevant?” When I foot the bill, it’s about what I feel as an artist, versus what I am paid to do and interpret for someone else.
Stop long enough to notice that life is full of color, texture and shapes.
Ideas can only sit with you if you go slow, dwell and ponder how this idea can give birth to another idea. Inspiration is in music, movies, nature… you almost need an idea diary or mood board where you can harvest ideas and inspiration.
Choose the right team.
I give my team permission to critique me. I would rather be the weakest link in the room with the best photographers, fashion stylists and models I can afford on my budget.
Do the right thing.
The right thing is not to quit. The right thing to do is to figure out how to make it work. Keep yourself out of the way, maintain objectivity, walk away if needed and hold true to your vision.
- Are you a salon owner with chairs available to rent?
- An independent stylist working out of town?
Join us at the Professional Beauty Association’s Beauty Week education sessions – where you can boost your business savvy in just a few hours! Today we are exploring the benefits of attending “Utilization of Data,” presented by Modern Salon’s Steve Reiss and Stacey Soble on July 9th from 11:30 AM to 1:00 PM. Tickets to the education sessions are $65 for PBA Members and $75 for Non-Members. Purchase yours today!
As the creative beauty industry becomes increasingly competitive, salons that understand and use data to their advantage will be the ones to succeed. Reiss says that data gives salons insight into where to focus attention, and examining data can lead to better client engagement, staff retention, better service offerings and higher product sales.
“Understanding and tracking key data metrics is something every salon owner should understand.”
“Utilization of Data” is geared toward salon owners and managers, whether in a chain, independent salon or suite. Reiss says that salon staff face the same issues no matter where they work, and that understanding how their business practices “stack up” will benefit everyone. By identifying problem areas in business practices, and seeing these issues as an opportunity, salons will understand how to best overcome these challenges and see results.
Reiss and Soble will be presenting information from the recent DATA-DRIVEN SALON, an event “which brought together leading salon owners to discuss how they are using data to drive their businesses.” If you’re ready to identify areas of opportunity within your salon, be sure to attend Utilization of Data! For more information on tickets, visit probeauty.org/education/beautyweek.
Pictured: Steve Reiss & Stacey Soble
The Professional Beauty Association’s (PBA) Joseph L. Weir Lifetime Member Scholarship celebrates the spirit of commitment to the association by fostering members’ professional advancement and education. Each year, five scholarships of $1,000 are awarded to current student and individual members of the Professional Beauty Association, to be used toward continuing education or cosmetology school.
Today we’re meeting Kylie Youmans, a winner of the 2016 Lifetime Member Scholarship! Kylie is based out of Denver, Colorado and graduated from Paul Mitchell the School, Denver. She focuses a large portion of her creativity on wedding styling and airbrush makeup.
Kylie says, “Even more than getting to play and create as my job, I absolutely love the network of people I’ve met within the industry. Being a hairstylist has allowed me to get to make so many new friends.
I also love that the beauty industry has so many different paths that artists can take. If you’re bored of one avenue, switch it up! There’s always something new to learn. Just when I think I’ve found my favorite method of balayage or long layers… I learn a new one!”
After receiving the Lifetime Member Scholarship, Kylie insists that cosmetology students will benefit from applying for scholarships as well as joining an association like the PBA. “PBA provides access to endless opportunities before even being licensed, and the best way to grow in the beauty industry is to be a ‘yes’ person! It never hurts to try, and you might find a newfound motivation and passion as you write out exactly ‘why’ it is you are pursuing life in the beauty industry!”
Click here to learn more about the Joseph L. Weir Lifetime Member Scholarship. Follow this year’s Beauty Week at #PBABeautyWeek and #CosmoprofNA.
All scholarships are funded by The Joseph L. Weir Trust and are administered by the Professional Beauty Association Foundation.
We are excited to announce that Earvin “Magic” Johnson, one of the world’s most influential entrepreneurs, two-time Hall of Famer, NBA legend and philanthropist, will serve as the keynote speaker for the Professional Beauty Association’s (PBA) Business Forum, held during PBA Beauty Week.
Magic will be presenting “Understand Your Customer and Over Deliver,” an address that shares his experience of bringing his skills and tenacity in basketball to the world of business. This presentation will help beauty professionals understand the power of knowing who their customer is and what they need – and how professionals can deliver the most value during their services and interactions.
“Magic’s message of focus, principles and preparation will certainly connect with our industry,” says PBA Executive Director Steve Sleeper. As the beauty industry continues to shift, Magic’s message will help beauty professionals stay on track with one of the industry’s most important objectives: understanding how to best serve clients.
The 2017 NAHA Finalists Announcement is here!
Congratulations to the 2017 North American Hairstyling Awards (NAHA) Finalists! After a long-awaited photographic judging process, the following individuals and teams have been selected as finalists across 15 categories of excellence which include Hairstylist of the Year, Avant Garde, Editorial Stylist of the Year, Haircolor, Salon Design and more.
Browse the NAHA Finalist Gallery to get a close-up look at each collection!
David Barron – Chrystofer Benson – Ray Civello – Erika Fung – Chelsea James
Editorial Stylist of the Year
Damien Carney – Heggy Gonzalez – Christian James – Rossa Jurenas – Danielle Keasling
Wendy Bond – Rossa Jurenas – Sebastien Pigeon – Lesley Spencer – Matt Swinney
Sandra Carr – Anica Iordache – Sal Misseri – Alain Pereque – Sharon Tranter
Hairstylist of the Year
Charlie Brackney – Mio Sota – Nick Stenson – Matt Swinney – Julie Vriesinga
Makeup Artist of the Year
Heath Bryant-Huppert – Kymm Ernst – Isabella Forget – Jalia Pettis – Florencia Taylor
Master Stylist of the Year
Damien Carney – Ammon Carver – Robert Grimes – Sal Misseri – Alain Pereque
Men’s Hairstylist of the Year
Ammon Carver – Ian Daburn – Paul Pereira – Rodrick Samuels – Whitney VerMeer
Nail Professional of the Year
Cassandra Clark – Rochelle Dingman – Hillary Fry – Melly Nguyen – Paige Roy
Newcomer Stylist of the Year
Jesse Ervin – Marianne Liljenquist – Junryl Molina – Whitney Norvell – Paige Roberts
Salon / School Design of the Year
Bella Rinova Salon – Broome Street Society – MALVA House of Hair – Nova Salon – Studio Seven
Salon Team of the Year
Charlie Price – Silas Tsang – Matt Swinney – Charlie Brackney – Liza Espinoza Achurra –
Student Hairstylist of the Year
Aisling Campbell – Mallory Cross – Abigail David – Chelsea Newman – Jade Stone
Styling & Finishing
Mark Dolan – Dilek Onur Taylor – Stephanie Schewe – Diana Skrabanek – Matt Swinney – Silas Tsang
Julie Kocanyar – Dilek Onur Taylor – Alain Pereque – Daniel Roldan – Sharon Tranter
Incredible work, Finalists! Join the #NAHA2017 discussion on our Facebook page!
When it comes to social media, there’s no better brain to pick than Gerard Scarpaci’s. An expert stylist, educator and creator of the hugely recognized Hairbrained community, Gerard is the go-to when it comes to all things hair + digital.
We sat down with Gerard one-on-one at the Professional Beauty Association (PBA)’s Distributor Executive Conference and chatted about all things social media, craft hairdressing and how to create real connections in a digital world. Here’s what Gerard had to say!
What makes Instagram the “main vein” for hairdressers?
Instagram is visual. Hairdressers are visual, beauty is visual. The app is accessible and easy to use. It’s designed to be completely mobile. It’s all about the device. With Instagram, you have editing abilities at the tip of your fingers and you can create the reality you want, with small details that pop off the page.
What are some first steps that stylists can take to create, or connect to, a community?
Engagement, engagement, engagement! You can rely on technology to build a connection (like Instagram), and from that, attend events that grow from that connection. Make your digital connections first and watch them manifest in the real world. Then, you have to identify what you can offer to that community.
Why does today’s “authentic, real, accessible” imagery seem to be more successful than a traditional “polished, glam, perfect” presentation?
People are looking for a real relationship with their hairdresser. They want to identify and connect with them. If someone’s branding or online image is overly polished, people might feel intimidated. Being real and authentic makes people feel comfortable and welcome. There’s limited space for big, flamboyant bigshots anymore.
Hairbrained focuses on the “weird and wonderful” of craft hairdressing. What does this mean to the brand, and what does that mean for your audience?
Mass is dead. I think that finding your tribe and discovering what really, really excites them is key. And that’s getting weirder and weirder! Weird means distinctive and unique. A certain tribe of people wants to do things a certain way and if you’re a hairdresser, you don’t need to appeal to everyone.