Industry disruption is inevitable – but you can remain relevant. Founder & Group CEO of Karrikins Group, Peter Sheahan, understands how to grow your business through thought leadership and value creation. Learn how to become a strategic partner for your customers during MATTER at the PBA Executive Summit, December 6-7, 2017.Continue Reading
In this era of technological change, you can learn to thrive by understanding how the future’s consumers will think, talk and transact. Which companies, technologies and applications will empower the youth market? Transform your future business, starting today.
Join CEO of global consultancy firm Tomorrow, Mike Walsh, as he scans and translates the near horizon of consumer behavior with an anthropological approach.
- Learn what your business will need to:
- Recruit, retain and motivate tomorrow’s employees.
- Characterize future successful hires with specific skills and mindsets.
- Understand disruptive shifts in human behavior.
Mike’s clients include many of the global Fortune 500 companies. His business leadership has been featured in Business Week, Forbes and The Wall Street Journal. Join us at the Executive Summit this December 6-7, 2017!
The Professional Beauty Association’s Disaster Relief Fund is designed to give financial assistance to salon professionals who are recovering from the devastation of natural disasters like Hurricane Harvey.
PBA has been overwhelmed by the support of our nationwide community of licensed professionals, salon owners, manufacturers, distributors and more – everyone is doing their part to contribute to the relief of our fellow beauty professionals in need. This week, the PBA Disaster Relief Fund has received upwards of 75 applications for financial assistance to help with the damage caused by Harvey… and this number is growing! Given the devastation of the storm, we have yet to receive applications from those hit hardest because they are struggling to get to work. But we know we will.
We need your help! By donating to this relief program, you can directly support your fellow beauty professionals as they rebuild their lives and businesses. Funds provided to those in need are used as quick, on-hand cash for immediate provisions including food, clothing and bills. Please donate today! You can be proud of being in a community so eager to assist our fellow beauty professionals in need. Donate today! Every little bit helps!
Established in 1955 by the National Cosmetology Association, the Fund helps beauty professionals during natural disasters. 100% of funds donated go directly to beauty industry professionals. Professionals do not need to be a PBA Member to apply or donate funds.
The PBA Disaster Relief Fund is a program of the PBA Foundation, a 501(c)(3) organization. All donations are tax deductible to the fullest extent of the law.
Industry disruption is inevitable – but you can remain relevant. Founder & Group CEO of Karrikins Group, Peter Sheahan, has been named one of the 25 Most Influential Speakers in the World by the National Speakers Association and understands how to grow your business through thought leadership and value creation. Learn how to become a strategic partner for your customers during MATTER at the PBA Executive Summit, December 6-7, 2017.
During Peter’s presentation, you’ll learn:
- How to understand the difference between value creation and extraction
- How to embrace the disruptions that challenge you and your customers
- How to elevate your impact in five critical dimensions of value
- How to become a thought leader in future business models
- And more!
During a time of never-before-seen beauty industry upheavals, Peter offers a case-study intensive session that will help your business soar against competitor resistance. Find your edge and stay ahead of the curve of disruption during MATTER.
Kevin Otero is an expert in identifying and streamlining key business challenges and opportunities in the beauty industry. As a partner at Simpactful, former V.P. at Procter & Gamble and an industry thought leader, he has identified 18 key Future Forces affecting daily operations in the beauty industry. Kevin will share a few with us at the upcoming PBA Executive Summit – where we will highlight key disruptive forces affecting beauty industry business models and profitability, as well as address how to capitalize on current and future periods of rapid change to differentiate and remain relevant.
Some of the Future Forces topics include:
How the Internet of Things, Artificial Intelligence, Machine Learning, Mobile Technology, Robotics, and Apps have changed the beauty landscape.
The evolving purchasing habits of this demographic that soon will be the biggest spending group and how their use of technology and shopping expectations are changing what all consumers expect.
Navigating through the growth of specialty shops like Ulta Beauty, Sephora, and Blue Mercury.
Capitalizing on the variety of ways to sell and purchase products and services.
“This is a time like no other time in the industry. It’s important for leaders to stay abreast of the changes that affect all aspects of the beauty industry, from distributors to manufacturers, salon owners and stylists.”
Are you ready to disrupt your space in the industry? Join us at the PBA Executive Summit – Dec 6-7 in Scottsdale, Arizona. Tickets are going fast – purchase yours today!
Meet our member! Reno Prezio is an educator at Bellus Academy in San Diego, a painter and hair artist extraordinaire.
A Professional Beauty Association (PBA) Beacon winner and 2015 North American Hairstyling Awards (NAHA) Finalist in the Student Hairstylist of the Year category, Reno has taken his competitive edge and applied his talent to several of the Professional Beauty Association’s and beauty industry’s most prestigious hair artistry and education competitions.
Not only has Reno’s experience with Beacon furthered his career, but his entry in the North American Hairstyling Awards has given him exposure to important eyes in the industry.
“Entering Beacon made me try 1,000%. I love the competition world. It’s changed my life and when employers see [the competition] on your resume, they know you’re invested in this industry 100%.”
As an educator at Bellus Academy, Reno understands the importance of furthering education outside of the traditional cosmetology classroom setting. “In the last few years as an educator, Bellus Academy has brought in about 25 Beacon winners. The best part of entering students in Beacon is the excitement of bringing their ideas to life.” Reno’s experience as a Beacon winner, as well as his influence as an educator, has helped him move him forward on his path to hair greatness.
“Attending Beacon was so inspirational. The best part was networking… I met amazing people who are still my friends today and will help me out in any way. Beacon is an eye-opener and game changer.”
Reno’s Beacon experience has inspired him to stay up-to-date with other PBA events, most notably, the North American Hairstyling Awards.
“I love to be inspired. By going to as many shows during the year as I can, thanks to PBA, I can continue to learn through teach-ins, guest speakers, hair shows, etc. The PBA is a hub for our industry.”
To see more of Reno’s work, visit our 2015 NAHA Finalists Gallery!
Curious to learn more about becoming a member of the PBA? Check us out!
The Professional Beauty Association (PBA) strives to provide exceptional benefits, making membership a valuable investment in yourself and your career. In addition to our list of existing member benefits, we are thrilled to announce two new benefits:
PBA members receive a complimentary copy of this quarterly publication – a trusted resource for the most affluent and influential beauty consumers. Individual or Business members will receive this new benefit automatically. A $29.95 value!
Receive discounted access to MiladyPro.com – featuring technical and business training anytime and anywhere that’s convenient for you. PBA members receive 25% off the entire store! To receive this benefit, login and download the exclusive member access code.
Get the most out of your membership! Find additional benefits on our resource page >
These two new benefits are only available for paid members. If you are an e-member, consider upgrading to a paid today! Starting at just $50 annually, PBA membership provides exceptional benefits, making it a valuable investment in yourself and your career. Email our Membership Team, call 480.455.3460 to learn more or upgrade now online! >
[Above: Phil Ring and Jenn Wilder present the Student Hairstylist of the Year Award]
We are thrilled that Phil Ring @Phildoeshair joined us as the 2017 North American Hairstyling Awards (NAHA) Red Carpet Host!
Even though Phil has been attending NAHA for several years as a photographer’s assistant/volunteer, 2017 marked a turning point in his career when he was invited by the PBA to officially host the NAHA Red Carpet Reception.
Phil’s passion for the beauty industry has been clear from the beginning. In his early NAHA days, he assisted event photographers by holding their camera batteries. He worked his way up to asking NAHA attendees quick interview questions for film shots, and this year he was invited to formally host the Red Carpet. “I try to be involved [in events] as much as possible… if I don’t have the means to do it, there’s always a chance to participate – even if that means cleaning, setting up or getting people food. Where there’s a will, there’s a way!”
Phil has had his fan-girl moments as he’s interviewed hair industry icons like Vivienne Mackinder and Damien Carney during NAHA – the tables turned, though, when some of his favorite industry leaders congratulated him on his promotion to NAHA Red Carpet Host. In previous years, Phil interviewed major names but always kept a professional attitude. “When you’re asking certain questions or working for somebody else, you’re there to do a job. I always get those butterflies when I’m meeting certain people, and to have THEM approach ME and tell me how proud they are of me, that was huge. It was so cool to bridge that gap. At some point I’m traveling between where I was and where my future is, and I think my peers are noticing – and I just didn’t expect that.”
Phil took his duty as the Red Carpet Host seriously because he knew that he was able to ask beauty industry figures like Chrystofer Benson and Damien Carney the questions that need to be asked. “You have to look at who influences the influencers. And that’s what I was trying to really talk about on the red carpet. The young hairdressers coming up only know Guy Tang and Rebecca Taylor and all the other influencers they find on Instagram, so it was important for me to talk about how huge artists like Chrystofer and Damien have been to the beauty industry; and how much they’ve inspired today’s influencers.”
To catch Phil in action and get some close-up shots of the 2017 NAHA Red Carpet Reception and the stars who walked the runway, visit the NAHA photo gallery!
This year’s North American Hairstyling Awards (NAHA) winners have raised the bar when it comes to being a competitive artist in the beauty industry! By bringing their visions to life on the NAHA stage through their creativity and technical skill, these artists have set the standard for North America’s most prestigious photographic beauty competition.
Congratulations NAHA Winners!
Miss the show? Stream the entire awards ceremony and Red Carpet Reception at nahalive.com!
Determined and passionate about the industry, Brandi Dickerson became a PBA State Captain in August of 2014 with a specific goal in mind: bringing back state-mandated continuing education hours for Maryland beauty professionals.
Dickerson is the Founder and Owner of Bee Chic Imagez in Randallstown, Maryland. On top of her small business, she is a traveling stylist, educator and product ambassador.
Dickerson formed Maryland Cosmetologists United with the goal in mind of bringing back continuing education for beauty professionals. Every month, Maryland stylists, barbers, salon/shop owners gathered to come up with a solution to the lack of continuing education in the state. “I formed this group on a completely volunteer basis. I setup the conference calls, invited industry members to the table and created agendas for the calls,” said Dickerson. “I did not ask my fellow Maryland cosmetologists for donations or money of any kind. We just worked together towards the greater good and to achieve our goal.
Dickerson and the PBA Government Affairs Team worked together to create a petition to circulate in Maryland. The goal was to increase awareness around the issue with Maryland beauty professionals, and secure early support. It also gave the opportunity for beauty professionals to provide their thoughts on what should be included in the bill.
“We decided to keep the petition signatures to Maryland citizens only. While this likely limited us in regards to actual number of signatures, the power behind Maryland citizens standing behind this issue means much more to members of the legislature,” said Bridget Sharpe, PBA Government Affairs Manager.
House Bill 1600 was introduced on February 22, 2017. Dickerson got right to work meeting with key legislators, reaching out to industry partners and working with PBA to send letters of support. The bill moved quickly through the legislature. HB 1600 passed with bi-partisan support in both the Senate and the House of Delegates and was enacted into law in June.
Brandi’s advice? “Make sure you have a passion for the industry. If I didn’t have a passion for education within the beauty industry, I feel like my efforts would be in vain. But I love the beauty industry, and I love education – so why not walk in your purpose and create a movement that people can appreciate later.”
The countdown to the North American Hairstyling Awards (NAHA) has begun!
We had the opportunity to chat with legendary hairstylist Vivienne Mackinder, PBA Member and SEVEN-time NAHA winner. She shared her seven top tips to compete in NAHA.
Hair by Vivienne Mackinder
Don’t lose sight of beauty.
Competitors often lose sight of beauty. Their creations can be technical, genius and cohesive within the storyline, but don’t look beautiful on the model. We fall in love with creativity and overlook beauty.
Reverse engineer your competition process.
Ask yourself, “If I win this, where will that put me? Will I be more noticeable to press, distributors, manufacturers? Will I be challenged as an artist?” Enjoy your journey.
Make the financial investment.
Calculate your budget! Money talks. Work with the best people you can find. Putting aside a NAHA budget for a five-star photoshoot is very, very important. Having an awesome model is key – hiring a major photographer and a mediocre model doesn’t cut it.
Begin with your inspiration.
I ask myself, “What is the story? What do I want my collection to say, and what is relevant?” When I foot the bill, it’s about what I feel as an artist, versus what I am paid to do and interpret for someone else.
Stop long enough to notice that life is full of color, texture and shapes.
Ideas can only sit with you if you go slow, dwell and ponder how this idea can give birth to another idea. Inspiration is in music, movies, nature… you almost need an idea diary or mood board where you can harvest ideas and inspiration.
Choose the right team.
I give my team permission to critique me. I would rather be the weakest link in the room with the best photographers, fashion stylists and models I can afford on my budget.
Do the right thing.
The right thing is not to quit. The right thing to do is to figure out how to make it work. Keep yourself out of the way, maintain objectivity, walk away if needed and hold true to your vision.