Retail used to be simple. It was about stocking and displaying quality products for shoppers to consider and buy. If that is all you are doing today, either in-store or online, you will soon feel the cold wind of irrelevance. In today's retail and business environment, it is in the experiential delivery where most of the customer value and differentiation is added. How we bring the offer to life in-store or online and make it relevant to the shoppers’ lifestyle on an individual basis is key. Disruption is all around but many businesses still do not fully understand the new shopper DNA, the need to personalize and the need to build emotive loyalty. Learn more at the PBA Executive Summit.Continue Reading
PBA member Candy Shaw, salon owner/educator and creator of Sunlights Balayage, is one of the world’s top stylists. We recently spoke with her about her passion for her work and ISSE 2017.
Tell us why you’re so passionate about Balayage.
It gives stylists the freedom to customize their haircuts and also lets them work more efficiently, so they may earn considerably more behind the chair than with traditional foil techniques.
Balayage is fun, better for our environment, and helps the colorist to “paint their way” to financial freedom. Guests love the looks it creates and that they can have their hair done in less time than a foil visit.
Why are you excited to be back at ISSE Long Beach?
The stylists that come are truly committed to education and ISSE is a quality show in a quality facility. It stands apart from the rest.
What will attendees learn at your ISSE classes?
They’ll learn nearly 10 different ways to paint hair and beyond Balayage, they’ll learn about business and professionalism. Attendees will take away fundamentals that help them earn a better living and live a better life.
Why are you a Professional Beauty Association member?
PBA is always current on all issues related to licensing, legislature and trends. PBA also has created a sense of community and gives back to our industry. If you care to be in-the-know, you must trust those like PBA who pave the way for our profession.
How did you get the nickname “Balaylama”?
As Balayage has always been what I was known for as a teacher, a student once called me “The Balaylama.” I take tremendous pride in mentoring and coaching others to success with Balayage, in their careers and in life.
What do our readers need to know about you?
I’m no different than them! I’m a mother and wife first, and a hairdresser that decided to follower her dreams to create a product that genuinely helped people. Anyone can do it with dedication, determination and hard work.
Do you still work behind the chair?
Yes; I’ll never stop. It’s my barometer, it keeps my technical skills sharp, and helps me to experience what stylists encounter each day.
Estelle Skin Care and Spa Institute has been educating successful estheticians and skin care professionals since 1998. We recently had a chat with founder, owner and Professional Beauty Association member, Rozalia Vologin.
For as long as I can remember, I’ve wanted to be in this industry. Growing up in the Ukraine, everyone I knew was interested in beauty, and looking their best, so I had exposure to beauty and skin care at a young age.
I knew I wanted to work in a profession where I could help people so that, coupled with my interest in beauty, led me to pursue esthetics. I started my career as an esthetician in the Ukraine and also went on to work as a nurse. When I moved to the United States, I worked at a prominent spa before deciding that I wanted to open an esthetics school to help others join our wonderful industry.
What do you enjoy most about working in the salon and spa industry?
I love that technicians can have such a positive effect on others. We know that people feel more confident when they look good, so I love to help people achieve their best look and boost their self-esteem.
As the owner of an esthetics school, I have the opportunity to pass on what I’ve learned to our students and ensure that they are set up for success. It’s an amazing experience to be a part of the journey these individuals are taking toward their new career. The passion and dedication we see in students is definitely one of the things I enjoy most about working in this industry.
Throughout our esthetics program, we teach the importance of helping others and giving back. We regularly pair students with cancer fighters and survivors to offer complimentary services. Our goal is to address their specific skin care challenges and improve their emotional well-being. Not only do the clients feel better about themselves, but our students learn more about the profound affect they can have on the lives of others.
What advice would you offer to those who are just starting their industry careers?
First and foremost, never stop your education. Beauty school is only the first step in your career. Our industry is fast-paced and there’s always a new treatment, product or piece of equipment becoming available. It’s very important that salon and spa professionals remain current with industry trends to ensure that they continue to be an authority and expert resource for their clientele.
Take advantage of the many networking opportunities available to you. Join an industry group, like the Professional Beauty Association and other organizations at a national, state or local level. Attend trade shows and classes; introduce yourself to other professionals in your area. For example, you could develop a relationship with a local massage therapist and other professionals and refer clients to each other.
Is there anything you wish you had known about the industry before you got into it?
I wish that I had known how much joy I could receive from this profession – I would’ve entered it even sooner! I’m so fortunate to be able to affect the lives of others in a positive way.
The salon and spa industry is very competitive, and although I’ve been successful, I know that it can be tough sometimes. I would tell those interested in entering this field that they need to be determined, passionate and continue to educate themselves.
Tell us about any upcoming changes and/or trends you foresee in the industry.
In the last few years we’ve seen demand shift from relaxing facials to more results-oriented treatments. Although there is still a place in the market for relaxation and maintenance services, I think that shift is only going to continue and the advanced treatment and medical esthetic market will continue to grow. People want fast results and practitioners need to be able to provide these types of services to meet the demand.
I also suspect that we will continue to see younger clients coming to spas and medical spas for preventative care. Estheticians used to see mostly mature clients interested in correcting wrinkles and years of damage; now we’re see those clients plus more and more younger people looking to take better care of their skin and appearance as a preventative measure.
The Professional Beauty Association is the largest and most inclusive trade organization representing the beauty industry. We exist to elevate, unify and serve the beauty industry and the professionals that improve people’s lives. If you’re not already a member of the PBA you should be! Learn More >
The world is changing and changing fast.
- Will retail banking exist in 10 years?
- Will 3D-printing destroy IKEA’s modular furniture business?
- Will replenishment economy businesses like The Dollar Shave Club and Amazon’s Dash Button change how shoppers think about buying health and beauty products, re-wiring their decision making processes?
- Will machine-to-machine and IoT take over buying decisions, or alter them so that they cannot be as easily influenced?
Retail used to be simple. It was about stocking and displaying quality products for shoppers to consider and buy. If that is all you are doing today, either in-store or online, you will soon feel the cold wind of irrelevance. In today’s retail and business environment, it is in the experiential delivery where most of the customer value and differentiation is added.
How we bring the offer to life in-store or online and make it relevant to the shoppers’ lifestyle on an individual basis is key. Disruption is all around but many businesses still do not fully understand the new shopper DNA, the need to personalize and the need to build emotive loyalty.
Join the Professional Beauty Association at the International Salon and Spa Expo (ISSE) 2017 in Long Beach, CA. Be inspired by the artistic talent of today’s leading stylists and platform artists!
Just a Sampling of What You Will Experience:
Center Stage with Nick Arrojo
With thirty-plus years as a hairdresser, Nick has become a modern icon of the industry. His signature razor-cutting technique is recognized and practiced worldwide. It is part of a modern and creative, precision-based hairdressing method pioneered by Nick, and designed to create fashion-forward, beautiful, wearable hair for clients, while offering creative freedom and versatility to stylists.
A revered hairdresser, educator, and leading light in the business, Nick has been featured in the world’s best magazines, worked with the world’s top fashion designers, and saw a seven year stint as hairdressing host for TLC’s “What Not to Wear.” He is an author, mentor, and, through ARROJO education, he shares his insights and inspirations with tens of thousands of fellow professionals each year. Buy Your Ticket NOW >
Sunlights Balayage Featuring Candy Shaw
Balayage is “sweeping” the nation by storm! Join us for a comprehensive Balayage Basics course and learn how to paint beautiful highlights with the stroke of your brush. Hair painting cuts your appointment time by more than half while adding more money to your bottom line! Come join the Balayage Revolution and let’s paint highlights the way nature intended them to be! View the Pre-Show Brochure for all opportunities at ISSE 2017! >
About Candy Shaw
Nicknamed “The Balay Lama,” Candy literally grew up in the beauty industry and has over 30 years of hairdressing experience and is considered one of the world’s top stylists. Candy works behind the chair full-time, and sees up to 35 clients per day. In 1996, Candy founded Jamison Shaw Advanced Hairdressing Systems, Inc., an advanced training academy specializing in teaching French cutting and Balayage highlighting techniques.
Hands-On with Martin Parsons
Do your updos take more than 30 minutes? Have you ever turned away an updo client? ISSE has partnered with Martin Parsons and his Education Group to conduct a program designed just for you! This three hour hands-on class will give you the techniques and confidence to build a strong and profitable “long hair business.” You will complete up to five different updos utilizing the techniques that made Martin famous, including practical tips such as teasing for fullness, creating flattering shapes and much, much more.
About Martin Parsons
As owner of one of the salon industry’s most prestigious Advanced Academies for the past 30 years, Martin Parsons has shared his contagious enthusiasm for quality hair design education with tens of thousands of stylists around the world.
Honors & awards include one of Modern Salon’s “Top 75 Educators” for the past century; “Canadian Hairdressing Lifetime Achievement Award;” NAHA’s “Lifetime Achievement Award;” and countless features in trade magazines around the globe.
Perform Group LLC, a leader in dance and gymnastics performance apparel, and Olympic gold medalist Shannon Miller launch Salto™ by Shannon Miller. Salto™ is a line of fashionable and affordable fitness apparel designed and constructed to allow women to feel confident and comfortable while transitioning to each activity in their busy day. The tagline Every Moment Matters is more than just a motto, it is the driving purpose behind each thing we do. Realizing the value in each and every moment of the day encourages women to take small, manageable steps towards a healthy lifestyle.
Throughout the month of October we’ll be sharing stories from some of our amazing members, and how they are involved in their communities to help those in need. We had the opportunity to talk with long-time members Joe Bisazza and Joseph Cozza, of Joseph Cozza Salon, about their involvement with Hair to Stay, a national non-profit focused on helping those undergoing the physical effects of cancer and chemotherapy.
Industry professionals, along with 380 members of Congress and their staff gathered at Capitol Hill September 26, 2016 for the annual Welcome to Our World! Congress and their staff had the opportunity to receive complimentary mini services, including haircuts and manicures while learning about the beauty industry’s key issues from 95 talented volunteers. To learn more about this important event visit probeautyfederation.org!
October is National Domestic Violence Awareness Month, and the PBA Foundation is encouraging salon professionals to host CUT IT OUT® fundraisers to help raise awareness and funds for this important issue. CIO is dedicated to mobilizing salon professionals across the U.S. to help put a stop to the epidemic of domestic abuse. CUT IT OUT provides salon professionals with educational materials on domestic violence and education, guiding them on how to respond to identify the warning signs, respond to a client who may be the victim of abuse, and refer those in need to local resources.