Each year at Cosmoprof North America, the Professional Beauty Association provides PBA Members a welcome retreat from the excitement and bustle of the expo show floor. Gathering over 40,000 attendees and about 1,500 exhibitors, Cosmoprof 2019 drew a huge crowd and created many opportunities for attendees to network and facilitate business meetings with industry professionals from across the world.
As a benefit of membership, PBA Members were invited to visit the PBA booth on the show floor. The booth was hosted by PBA staff from all departments, eager to meet new and existing members and help show attendees join PBA at various levels of Membership.
Created with our members in mind, the PBA booth was designed as a working lounge space complete with work desks, lounge chairs, snacks and beverages, coffee carts, as well as complimentary meeting rooms which could be reserved for private business sessions.
“I loved meeting and interacting with our members face to face! Seeing attendees’ reactions to how PBA could help them achieve their career goals and hearing stories from members I’ve helped over phone calls and emails was very rewarding. Working the PBA booth was an awesome reminder of why PBA exists: to support the beauty industry and create a strong network of beauty professionals,” shared PBA’s Member Engagement Coordinator, Sharon Whitsell.
PBA is happy to provide Members with unexpected and much appreciated benefits, like easy access to free coffee and quiet workspaces during a busy show. The PBA booth, in addition to providing an area for rest and relaxation, also served as an information hub where attendees could speak directly to PBA staff leading the charge on important industry issues and concerns, like updates on the FICA Tax Tip legislation, exhibitor show support, and any and all questions surrounding PBA Membership.
Be sure to visit the PBA booth at our next event: the International Salon and Spa Expo, this January 25 – 27, 2020!