The North American Hairstyling Awards (NAHA) Makeup Artist of the Year category highlights the beauty industry’s finest artists who use their talent to enhance the beauty of any look. Using faces and bodies as their canvas, these makeup artists create fantastic looks that highlight the intrigue and individuality of their models’ beauty. NAHA is only a few days away… have you purchased your ticket? This year’s event includes a Red Carpet reception and celebratory After Party.
What challenges and surprises did you encounter while creating your collection and what did you learn from the experience?
Creating the essence of metal into a living, breathing art form. My vision needed to showcase my ideal of metal on the skin. This creation, in its full effect was to bring everything back around to the eyes. The challenge was to capture dramatic depth & brilliant light, bright pastels & deep jewel tones…I wanted to capture your full attention…while communicating the story.
What inspired your 2019 NAHA collection and how did you choose which category to enter?
My inspiration came from one of John Galliano’s fashion shows as well as from makeup from the 1920’s. I have a deep love for vintage and the history that it carries. I also love looking at old toys, dolls, and clowns and the profound sadness and melancholy they have sometimes; it mesmerizes me and I find that emotion entrancing.
What story are you telling through these images?
My story in these images is to persuade women to use color in new ways – why wear the same boring browns day after day – try some color and it will make you happy.
How did you decide on your models? Photographer? Editing style? Did you use a mood board? Where did your concept come from?
I’m actually the model, makeup artist, hairstylist, photographer and retoucher for this collection. I remember drawing out a few designs and wanted to incorporate my style, my colors, and my “weirdness” into this collection. Eyeliner was and still is my best friend which is what I incorporated because that’s a huge part or me – it’s my look! Ultimately all my passions are combined in this set. My editing style has a bit of a fantasy feel. Movies, video games, and animation continue to play a huge role in my style. A bit theatrical or a bit much some might say but I like to be a little bit extra. Why not?
Madelyn is a makeup artist from the Aveda Institute, Des Moines.