Instagram is an amazing social media tool to build your personal hairstyling brand and show clients and employers your incredible skills! It’s hard to find someone who isn’t on Instagram these days, but making Instagram work for you is more than just posting a pretty picture here and there. Just like your shears and brushes are extensions of your art, so is your social media! To create a strong and welcoming presence for your brand, you’ll need to create a successful Instagram profile that includes a few key things, such as:
- A carefully chosen profile image to greet your followers. Make sure the image shows you clearly to make a great first impression!
- A simple and catchy bio that explains what makes you and your services unique. Name your strongest skills and use emojis that show who you are.
- A link to your website or salon, so clients can easily book an appointment!
It’s important to post captivating content on a consistent basis. Pick a schedule that works for you and stick to it. Get creative and make it fun each time!
Your Instagram Feed is the photo portfolio that showcases your work and creativity over time. Great portfolio posts include client “Before & Afters,” amazing cuts and color, snapshots of your station, and any creative projects that you’re proud of. Ask permission before posting photos of clients, and tag them for more exposure! Before you take a photo, first think about the lighting, the background and how to pose or position your client/model/mannequin.
It’s well-worth taking time to plan the photo so you get a better result. Identify a location at your home, school or salon that will give you the best lighting and background. If you don’t have the money to invest in a ring light or other professional lighting, daylight is the best option. Blank walls or other uncluttered areas make imagery look clean and professional. Have fun and experiment with poses, lighting and backgrounds!
Think about your ideal client and what types of photos they’d like to see. When writing your post, keep the client in mind and use hashtags strategically to help identify what you do and where you do it. For example – #chicagohairstylist #seattlemakeupartist #miamibarber #dallasesthetician, etc. Also consider the discoverability of your hashtags. Using popular, relevant hashtags also allows other users to “find you” for additional opportunities of exposure. If you’re worried about cluttering your post with hashtags, post them as the first comment to keep the benefits of the hashtags without adding too much bulk to your caption.
And when it comes to the content itself, less is more: It’s better to post one, really great image than to post 10 mediocre images on your social media. Set realistic goals to hit as your number of followers grows. Just like hair, audience growth takes time! Get creative with your hashtags when keeping an eye on trending and relevant topics and trends. Don’t be afraid to be the first to follow other accounts that inspire you – interacting with your peers or potential clients could be what gets them to follow you back and build a relationship. Use your link in bio to drive traffic to your newest or most popular website content. If you post the right Instagram images, consumers soak up your marketing message without any hard sales pitches from you. Authenticity is key! Don’t forget to respond to comments and DMs in a timely manner. Instagram is especially great because it encourages a dialogue; it’s a two-way street, so make sure you’re keeping up with the conversation.
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💟 #FutureProfessionalFriday 💟 This is Kerstyn & here’s what you should know: she’s a @probeautyassoc Beacon winner, eventually she wants to become a @paulmitchelledu national educator, she initially came to #templefrederick to learn more about make up then fell in love with hair, AND she describes her personality as awkward yet bubbly! Give @thebeautyartist_ some love! 💜
Give clients a taste of your personal life outside of the salon! Posting an occasional Instagram story with a glimpse of your life behind-the-scenes gives your profile an extra boost of personality. From sharing your daily style to praising your favorite products, Instagram Stories share the little details that bring you and your brand to life! This gives your audience a chance to interact with you and relate to your content.
Learn more about using social media to grow your business and brand during Beacon 2020.
Beacon applications open August 12, 2019! Learn how you can submit your application today.