Experience the Professional Beauty Association’s annual Executive Summit, Leading Through Human Connections, this November 20-21, 2019 at the Omni Scottsdale Resort at Montelucia in beautiful Scottsdale, Arizona!
Join over 300 of the beauty industry’s thought leaders, top executives and influencers to explore best practices and case studies that challenge conventional wisdom to manage disruption, leverage new technologies and create relationships that drive innovation.
Engaging storyteller, accomplished author and founder of Six Pixels Group, Mitch Joel will share his keynote presentation, “Disrupting Disruption: How Technology Connects Consumers to Brands Like Never Before.” This exciting narrative will guide business leaders to leverage technology with the end goal of creating better, more human connections with consumers.
As a widely recognized speaker and expert who helps business and technology leaders decode the future, Mitch understands the importance and value of attending powerful, centralized networking and education sessions like the Executive Summit. “From my experience spending over 15 years speaking at 50 to 60 events annually, investing in attending physical events helps success pay off tenfold.” Mitch encourages beauty business leaders to engage in the in-person Executive Summit to maximize the impact of idea exposure and networking – to embrace learning, sharing and growing in a way that can’t be replicated through online channels.
When it comes to the beauty industry, Mitch notices the importance of connected leadership and the opportunities that beauty brands face in the digital marketplace alongside in-person events. “If leaders aren’t already connected with their teams and audience in the market, there’s a problem. You need to be connected, and if you’re not, you’re going to be in trouble. Digital is an enabler and it’s enabling real human beings to connect with other human beings to formulate communities.”
“We live in a culture of change. Disruption is everywhere. Digital transformation is imperative,” Joel explains. “Consumers have adopted technology in a way that has fundamentally changed how they buy and interact with businesses today.” Attending the Executive Summit provides beauty professionals an opportunity to be exposed to changing business models, evolving relationships between brands and consumers, retail networks, online training practices and more. “On a macro level these are very disruptive,” Mitch shares, “and we can take cues from other industries and complex business and marketing models.”
Joel is a best-selling business author whose first work, Six Pixels of Separation, is based after his successful blog and podcast. His second book, CTRL ALT Delete, was named by Amazon as one of the best business books of 2013. Don’t miss this opportunity to hear him live at the Executive Summit!
Registration for the Executive Summit is now open! Register today.
Become a PBA Member to save $300 off registration.