Over 1,000 attendees gathered July 23 to watch Beauty Pitch™ 2016, a one-of-a-kind beauty competition, hosted by the Professional Beauty Association (PBA) and Cosmoprof North America (CPNA). Six innovative beauty companies, in two different categories, pitched their products before a live audience and celebrity judges including John Paul DeJoria and Kevin Harrington.
“Beauty Pitch showcases the drive, the ingenuity and the focus of the beauty industry. This event was created to provide beauty entrepreneurs with an opportunity to raise their visibility with investors, the industry and consumers,” -PBA Executive Director Steve Sleeper.
The competition featured six entrepreneurial companies in two different categories, the Startup category and the Established category. These finalists competed for cash infusions and an Audience Choice Award. In addition, all Beauty Pitch™ applicants were reviewed for unique distribution partnerships.
Beauty Pitch Winners
In the Startup category Kirschner & Associates awarded Sunlights Balayage, Inc. with a cash infusion of $5,000.
In the Established Category TSG Consumer Group awarded P3 Pure with a cash infusion of $10,000.
Alexandria Professional was awarded the Audience Choice Award. The company will receive a 12sqm ready-stand booth at CPNA 2017 and a one-year PBA Membership.
Beauty Systems Group (BSG) selected O.R.G Skincare for a unique distribution partnership. O.R.G. Skincare will receive placement on BSG’s online platform and in 1,200 stores nationwide.
Additionally, all Beauty Pitch™ Semi-Finalists will also be displayed in an online boutique hosted by Amazon Launchpad. This innovative online boutique showcases products from today’s brightest startups. Amazon Launchpad works with crowdfunding platforms, incubators and venture capital firms to identify a wide array of products from gadgets to beauty.
PBA would like to give a special thanks to Kirschner & Associates, TSG Consumer Group, and Beauty Systems Group (BSG) for their participation in making Beauty Pitch 2016 a success! FOr more information visit beautypitch.com.