If there’s one extra perk of exhibiting at ISSE (but let’s be real, there are so many!) it’s the opportunity to win a Best Booth Award! Each year, the Best Booth award series recognizes the most innovative and spirited exhibitor booths on the ISSE show floor across four categories:
- Best Linear Booth (10×10 to 10×40)
- Best Small Island/Peninsula Booth (20×20 to 20×30)
- Best Large Island Booth (20×40 or Larger)
- ISSE Spirit Award
All exhibitors at ISSE are automatically entered into the Best Booth competition when the show floor opens and are judged by a committee of select beauty industry and non-industry volunteers. The judges are anonymous and will be looking for the most creative, innovative, ‘outside the box’ booth designs! This is your opportunity to make the most of your exhibiting experience at ISSE with a display that shows off what makes your brand unique.
The three Best Booth awards are based on the overall structure of the booth design which includes quality of building materials, unique design, creative use of color, light, sound and other elements, and having an inviting feel and eye appeal! Products should be presented neatly and be well-displayed, accessible, and fully supplied for booth visitors. The judges will be looking for ways that your displays keep attendees’ attention and build traffic. The booth should also use corporate branding and logos in a clear way to promote the product or service and clearly state who you are and what you do. Don’t be shy, show us what you’ve got!
The Spirit Award is awarded to the exhibitor with the most outstanding staff at ISSE 2020. How do you boost your booth’s spirit during ISSE? Start with your team! You never get a second chance at a first impression so be sure your team demonstrates friendly demeanor, is approachable and knowledgeable about your products, services and brand, has a polished appearance and etiquette, and acknowledges booth visitors even when the booth is busy. Our judges will also be looking for an interactive experience, with enthusiastic engagement and an environment where customers can interact with the products and services on display.
Judging will take place during the show hours from January 25 – 27th, 2020. Based on the judge’s ratings of the booths, the ISSE Show Management team will determine the final winners. Winners will be announced on the show floor PA system on the morning of January 27th.
But wait, there’s more! Best Booth winners will take home bragging rights in addition to ISSE 2021 promotional opportunities, an award certificate presented during ISSE and recognition in the annual ISSE press release.